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Adding a Shopify product quiz to your website ensures a top user experience, builds customer trust, and improves conversion rates. It also provides zero-party data to segment your audience and create personalized marketing campaigns.  With these benefits in mind, here’s how to make a quiz on Shopify. Choose your Shopify quiz builder app Select your quiz design Add content Add products Insert data capture Add a promo code Design your results page Customize the entire quiz to your brand Add integrations Publish Step 1: Choose your Shopify Quiz Builder App There are several Shopify quiz builder apps  out there but you should choose one that offers the following features:  Easy to use . The best Shopify quiz builder apps create e-commerce quizzes quickly and easily. You shouldn’t need technical knowledge to add text, drop-down options, sliders, scoring questions, and branching logic.  On-brand design . To ensure consumer trust and a positive user experience, your Shopify product quiz should align with your branding. The best quiz builders give you flexibility over the colors, fonts, backgrounds, and buttons included in your quiz design.  Zero-party data collection . By collecting consumer data and integrating it with your email marketing tools, the best quiz builders allow you to retarget customers with personalized email marketing campaigns. You can use quiz responses to tailor your marketing materials.  In-depth analytics . Tracking how your e-commerce quiz is performing should be easy. Your Shopify quiz builder should provide real-time, in-depth analytics relating to usage, completion rate, and conversion rate. This helps improve your quiz for users and demonstrate its ROI.   Visual Quiz Builder is a Shopify quiz app that ticks all these boxes and more. Step 2: Select Your Quiz Design Next, it’s time to select your Shopify product quiz design. You can start from scratch, use a template, or use AI to speed up the quiz-making process.  If you start from scratch, consider setting global theme rules relating to items like your logo, fonts, and buttons. You can do this now or later — it’s up to you.  See examples of Visual Quiz Builder e-commerce quizzes . Step 3: Add Content When making a quiz on Shopify, add content including questions, images, tooltips, pop-ups, and tags.  Questions Write questions that are easy for quiz takers to understand. Then, add distinct answer options.  Images Add images to your quiz to clarify complicated answer options for quiz takers. Rug brand Double does this effectively in their Shopify quiz .  Tooltips Add tooltips next to the question heading or subheading to allow users to hover over the tooltip icon and see guidance or contextual information relating to the question. Pop-ups Pop-ups appear within the quiz, providing users with extra information relating to the question they are trying to answer. Semaine Health  uses this quiz content to great effect.  Check out these quiz design best practices  for more information. Step 4: Add Products  Next, you need to add products. Select which products to include or exclude then populate your recommendations one of three ways:  Using a Most Likely Match With this approach, products earn points when users select answers associated with the product tag. Users are then presented with a results page that contains the three highest-scoring products.  You can fine-tune this approach by weighting your questions differently, say if a question is particularly important or relevant. Using a Perfect Match  With this approach, the algorithm recommends products that match all the answers a quiz taker has selected. Your results page will show individual products, rather than collections (groups of products).  Using AI Tagging AI tagging speeds up the process of tagging your quiz. AI looks at your product names, collections, and descriptions before analyzing your quiz questions and answer options. Using this information, AI decides which products to associate with which questions.  Step 5: Insert Data Capture  All quizzes should include a data capture page. This is where you collect user email addresses or phone numbers to use in future marketing campaigns. Simply create the text and visual elements to include on your data capture page.  Team Dog’s Shopify product quiz  is a great example. By encouraging users to “Subscribe for exclusive deals and promos”, the brand shows what users stand to gain by opting in to email marketing.  Step 6: Add a Promo Code  The promo code is another useful element of any Shopify product quiz. It eases the transition between quiz questions and product recommendations to boost your store conversion rate. There are two different promo codes to choose from.  Single Promo Codes  A single promo code is the same for every quiz taker, like the 15% discount code Dogelthy uses as part of its Shopify quiz .  Dynamic Discount Codes  Dynamic discount codes are unique to each customer. This is the approach taken by haircare brand Divi . On their quiz result page, users are offered dynamic subscription discounts. Step 7: Design Your Results Page The content and design of your results page are crucial to conversions. Here are some other elements to include.  Dynamic Headings Dynamic headings personalize the content on your results page. You can address the user by name and give tailored advice based on a user’s quiz answers.  This is what Team Dog does as part of its Shopify quiz . The results page features the pet’s name, the type of food recommended, and the amount of food needed.  Product Slots This feature categorizes product recommendations. Instead of appearing in a list, products sit under subheadings (or product slots). This helps users make sense of their results and select relevant products more easily. The Cellcosmet Shopify quiz  is a great example.  Upsell Products  Add a widget to suggest additional products that may interest your customers. You can upsell products based on whether they are:  Best selling New arrivals Related to the recommended products Alternatively, manually add the products to recommend with each result.  On the results page of the Semaine Shopify quiz , users see a “Works better together” section which includes complementary products.  Step 8: Customize the Entire Quiz to Your Brand  Your Shopify product quiz should feel like an integral part of your Shopify store. Customize the branding of your quiz to match the branding across the rest of your site.  Here are the design elements and tools to consider.  Fonts Choose fonts for your titles, body text, buttons, and answer options. With Visual Quiz Builder, use custom fonts by simply adding a URL or uploading the custom font file.  Logos  Add your logo and decide where it will appear within the quiz. This reassures users that, despite navigating to the quiz, they are still on your website.  Theme  Use themes to speed up the design customization process. These themes are a quick way to set font, background, and button settings.  Backgrounds Select different backgrounds for mobile and desktop versions of the quiz, choosing between colors and images.  Custom CSS Editor To take full control over the design of your quiz, add CSS styling and see the impact of added code in real-time.  Thigh Society  has a great example of a branded quiz on its Shopify website. The color scheme, fonts, and images match the look and feel of the rest of the site.  Step 9: Add Integrations Integrate Visual Quiz Builder with other software, including:  Shopify . Integrate your quiz with Shopify to import Shopify tags easily. It’s then simple to assign tags to customers and populate customer metafields.  Klaviyo . Integration with Klaviyo supports the personalization of email and SMS marketing. Create flows that trigger marketing correspondence based on quiz responses.  Omnisend . Integration with Omnisend supports product recommendations and customer tagging. It helps segment customers and create personalized email campaigns.  Google Analytics . Integrate your quiz with Google Analytics to track customer events using GTM dataLayer global object. Meta Pixel . Leverage the robust integration with Meta Pixel to receive quiz events and set up lookalike audiences in Meta / Facebook. Step 10: Publish  A good Shopify quiz builder provides multiple publishing options for your quiz. These may include:  As a Standalone Landing Page Include your Shopify quiz as a standalone landing page, linking to it from the header menu on your website. This is what Stix Golf , a golfing gear store, chooses to do.  As a Pop-up Another way to publish your Shopify product quiz is as a pop-up. As a user browses your site, a pop-up appears, with a call to action to complete the quiz. Here’s an  example quiz pop-up  from skincare brand, Bohemia.  As an Embed An embedded e-commerce quiz is added to an existing page of your website. You can see an example of this in the Function of Beauty quiz .  As an iFrame If you are using Shopify Headless with a frontend platform like Hydrogen, publishing your quiz as an iframe is sometimes the best option. This is what Face Theory  chose to do.  Make a Quiz on Shopify with Visual Quiz Builder Visual Quiz Builder makes building an effective Shopify quiz easy. With email integration, powerful analytics, and on-brand customizations, it’s the perfect Shopify quiz app to convert customers and get results.  Start a free trial  to find out what this Shopify app can do for your online store.

Adding a product recommendation quiz to your e-commerce website helps improve the customer experience and conversions. It also collects valuable customer data to create personalized marketing campaigns.  Many e-commerce brands benefit from a product recommendation quiz, including those selling beauty, pet, health, and well-being products. Here, we look at some of the most effective product recommendation quiz examples to inspire you.  Jump too... Beauty product recommendation quiz examples Pet recommendation product quiz examples Health and well-being recommendation quiz examples Other product recommendation quiz examples Beauty Product Recommendation Quiz Examples  Haircare, skincare, and cosmetics brands offer a wide selection of products, making it difficult for customers to know which ones are most suited to them.  A product recommendation quiz is a great way to present relevant products and regimens to users. It gives them the knowledge they need to feel confident about their purchase.   Divi  Made with clean, ethically-sourced ingredients, Divi sells hair and scalp care products designed to help people suffering from hair loss. Their product recommendation quiz  helps customers find the right products for them based on their hair, scalp, and haircare routine.  Standout feature : This product recommendation quiz  helps users make a purchasing decision. The Result Page is linked to the store's cart drawer so shoppers can add products to cart and see the cart without leaving the result page. Since DIVI leads with its ingredients, all the ingredients of each recommended product can be viewed in a pop-up.  Hidden Crown Hidden Crown sells premium hair extensions in a variety of different styles and colors.  Their product recommendation quiz  asks for details about the color, length, and thickness of your hair — and what you want to achieve with your extensions. The quiz results page then recommends the right length extensions and a range of potential shades that closely match the users natural hair.  Standout feature : On this product recommendation quiz, Hidden Crown doesn’t just recommend its primary hair extension products. It also makes related product recommendations, including hair oil and shampoo.  Le Mieux  Le Mieux sells cosmetics and anti-aging skincare solutions, including skincare serums, anti-aging creams, and sheet masks.  With Le Mieux’ product recommendation quiz , users can find their perfect skincare regimen based on their priorities and current regime. The results page displays a selection of products that will help them achieve their skincare goals.   Standout feature : The Le Mieux quiz results page recommends a complete skincare routine, making it easy for customers to buy all the products they need. Pet Recommendation Product Quiz Examples  Every pet is unique and owners are keen to find products that are suited to the breed, size, age, and personality of their pets. By using a product recommendation quiz, pet brands help pet owners find relevant products. They also build consumer trust.  Dogelthy  Dogelthy sells natural supplements for dogs. Their product recommendation quiz  helps owners find the vitamins, minerals, and proteins required to keep their pets healthy and happy.  The quiz asks owners about their dogs’ skin health, mobility, digestion, and behavior. The result page recommends a selection of products, while an email follow up provides a discount code. Standout feature : Most quiz takers opt-in to promotions and newsletters via email. This gives Dogelthy access to first-party data that makes retargeting easy. The brand can follow up with product recommendation emails, segmenting customers based on their quiz responses to make messages more personalized and effective.  Guy Erlach’s Guy Erlach’s is an e-commerce company that sells dog wash products, including dog shampoo, conditioner, and after-bath spray. These products are customized to the customer’s pet, formulated for their skin, coat, and daily activities.  The product recommendation quiz on the Guy Erlach’s website  helps owners find the right formulation for their pets. Quiz takers answer questions about their dog before viewing a selection of the brand’s most relevant products.  Standout features : This product recommendation quiz makes life easy for quiz takers by providing visuals that help users pick the right option. For example, the quiz includes images of different coat types, so users can easily select the one that best resembles their pet’s fur.  Team Dog Team Dog  is a premium dog food, treats, and supplements brand with one of the best   product recommendation quiz examples . Their quiz helps dog owners build an ideal diet based on their pets' age, breed, and health needs.   Standout feature : Users start by inputting their dog’s name. Dynamic headings then update to reflect this information, creating a more personalized and immersive experience. Health and Well-being Recommendation Quiz Examples  The best health and well-being products are tailored to the needs of each customer. A product recommendation quiz reassures website visitors that the recommended products will work for them.  Suplibox  Suplibox sells personalized supplements, tailored to customers’ health goals, diet, and lifestyle. Customers can make a one-off purchase or sign up for a supplement subscription.  Suplbox’s product recommendation quiz  asks the user about their current and future health and lifestyle goals before sharing product recommendations.  Standout feature : The Suplibox quiz is extensive. It asks questions related to four distinct sections, covering basics, goals, lifestyle, and values. The depth and detail of the quiz helps to build consumer trust, which is particularly important for health and well-being brands.  Vitday  Vitday is another supplements brand. Its   product recommendation quiz  asks many questions relating to the quiz taker’s health and well-being. On the results page, VitDay summarizes how its service works. It also provides daily vitamin recommendations, with links to see more or buy. Standout feature : The Vitday product recommendation quiz results page gives quiz takers the option to make a one-time purchase or save money with a monthly subscription. This flexibility helps improve conversion rate. Vitapack Vitapack creates personalized vitamin regimens tailored to customers' needs, lifestyles, and goals. Vitapack’s   product recommendation quiz  asks in-depth questions that assure users get product recommendations that align with their health and well-being goals. Standout feature : Vitapack use their product recommendation quiz as their primary funnel to attract and convert customers. The result page automatically adds all recommended products to cart but customers can remove and adjust their order without leaving the results page. Other Product Recommendation Quiz Examples  Product recommendation quizzes can be used by any e-commerce website. Here are some other brands putting quizzes to good use.  Dora Larsen  Dora Larsen sells colorful underwear, swimwear, and sleepwear. The store’s product recommendation quiz  helps users find their ideal bra size so they can make a purchase without trying the items first.  At the end of the quiz, users are presented with their bra size. They can then browse store items available in their size.  Standout feature : The Dora Larsen quiz includes tips showcasing the brand’s bra sizing knowledge to build consumer trust.  Tea Leaves  Tea Leaves sells tea bags, loose leaf tea, and teaware. The brand prioritizes sustainability and luxury, promoting wellness and the sensory experience of tea for its customers.  There are two product recommendation quizzes  on the Tea Leaves website. One guides users to find their ideal tea blend, focusing on flavor. The other quiz guides users to find a tea that supports their health goals.  Standout feature : With two quizzes, Tea Leaves gives two different segments of its audience an engaging way to begin their website journey. Those who are interested in the flavor of tea and those who want to improve their well-being both have a quiz tailored to their needs.  Clothes Doctor Clothes Doctor sells eco-friendly clothing detergents, clothing sprays, and scent bags. The brand’s product recommendation quiz  helps users find products that meet their laundry needs.  Standout feature : When users add a recommended product to their cart, a Cart Drawer  appears. Users can make changes to the cart and checkout from the result page. This is a low-friction way to keep shoppers on the result page.   Build Your Custom Product Recommendation Quiz  All e-commerce brands benefit from adding a product recommendation quiz to their website. These quizzes build consumer trust and engagement, improve conversions, and give brands access to valuable customer data to boost their marketing.  Visual Quiz Builder makes building an effective product recommendation quiz easy. With email integration, powerful analytics, and on-brand customizations, it’s the perfect product recommendation quiz maker to convert customers and get results.  Start a free trial  to find out what this Shopify app can do for your online store.

What is zero-party data? Learn how to collect and use zero-party data to support your Shopify and e-commerce business objectives. What Is Zero-Party Data? Zero-party data is information customers give voluntarily. For instance, when a customer answers questions in a product recommendation quiz , the data collected from their responses is considered zero-party. Other examples include email sign-up pop-ups, interactive calculators, and online polls. It's termed 'zero-party' because no intermediaries exist between you (the business) and the data source (the customer). Why Is Zero-Party Data Useful? The benefits of zero-party data include: Getting to know customer motivations . Zero-party data offers insight into customer desires, preferences, and pain points. Getting accurate customer data . Zero-party data comes directly from customers and is more reliable. Creating tailored experiences . Use customer data to personalize marketing experiences and launch retargeting campaigns. Improving your products . Use zero-party data to enhance products or services and better meet customer requirements and expectations. Increasing customer conversions and retention . Find more effective ways to inspire purchases and repeat customs with a greater understanding of your customers. Zero-Party Data vs First-Party Data: What's the Difference? First-party data is collected from your customers as they interact with your website and marketing materials. It includes clicks, engagement with site content, and purchase history. Like zero-party data, first-party data provides customer insights and supports personalization. But there are some key differences. Zero-Party Data Overview First-Party Data Overview Provided directly by the customer Gathered from your e-commerce website or social media platforms Collected by an opt-in or user interaction Collected from analytics or customer relationship management (CRM) system Provides direct insight into audience interests and preferences, no need to make assumptions based on user behavior data   Provides inferred insight into audience interests and preferences; you have to look at user behavior and make assumptions about your customers Provides data that is extremely relevant and accurate Provides data that is more relevant and accurate than third-party data but less relevant and accurate than zero-party data No privacy concerns because customers willingly share their data Some privacy concerns because customers may be unaware that you are gathering their data Supports highly personalized campaigns Supports personalized campaigns What About Second-Party Data? Second-party data is another step in the process. Customer data is acquired from a trusted partner, usually a brand with whom you have a mutually beneficial relationship. What About Third-Party Data? Third-party data is bought from a third-party business. In this case, there are even more steps between your company and the source of the data. How to Collect Zero-Party Data There are various ways for Shopify brands to conduct zero-party data collection. Product Recommendation Quizzes Product recommendation quizzes  are a great way to engage website visitors and collect zero-party data. Users are excited to complete the quiz because they are promised valuable information about themselves and the products that best meet their needs. Post-Purchase Surveys Directly asking shoppers for their feedback is another great zero-party data collection strategy. Send surveys to ask them about their experience with your company and find out how they heard about you. Polls Social media is an excellent place to use customer polls. Ask customers for their direct opinions, seek product and brand feedback, and gain useful zero-party data. Multi-Step Pop-Ups Use pop-ups to ask users to opt-in for email or SMS communications. With multi-step pop-ups, ask additional questions about customer preferences or demographics to build customer profiles. How to Use Zero-Party Data So now you know about zero-party data collection, let’s look at zero-party data strategy. How can zero-party support your marketing and product objectives? Personalize Marketing Campaigns Use zero-party data to segment customers. Then, send highly targeted marketing communications  over email or SMS to drive conversions. Personalize Website Experiences Use the data to show relevant content, products, and pop-ups to visitors next time they visit your website. Doing so provides an improved user experience and drives higher conversions. Retarget Customers Use zero-party data to segment and retarget customers on Meta  by creating lookalike audiences. Or, retarget customers via email , prompting users to make a purchase. Make Informed Business Decisions Use zero-party data to inform your product and marketing strategy, making decisions based on customer needs and expectations. Zero-Party Data Examples: How Skincare Brand SKOON Improved Store Conversions Visual Quiz Builder helped SKOON develop an effective zero-party data strategy. SKOON, a skincare brand, used Visual Quiz Builder to develop a   product recommendation quiz . Users who took the quiz discovered their ideal skincare regimen—and shared useful zero-party data with the brand. SKOON used this data to personalize their emails and marketing campaigns, serving different content to quiz takers based on their skin concerns. They created lookalike audiences with the help of the Visual Quiz Builder integration with Meta Pixel . They also targeted personalized email campaigns toward quiz takers who completed the quiz but didn’t make a purchase thanks to the integration with Klaviyo . By leveraging zero-party data, SKOON has experienced incredible results. They have increased their purchase conversion rate by 350% higher and achieved a 78% email capture rate. Collect Zero-Party Data With Visual Quiz Builder Visual Quiz Builder creates engaging product recommendation quizzes. It helps collect zero-party data and—integrating with tools like Klaviyo and Meta—supports the use of zero-party data in your marketing efforts. Try Visual Quiz Builder for free today .

Team Dog, a science-backed premium dog food, treats, and supplements brand, created a meal plan quiz to help customers navigate their product ranges and build the perfect diet for their dogs.  After just 6 months, Team Dog has seen a 1.5x increase in conversions with the quiz and an 88x return on their investment.  Here’s how… The challenge: Team Dog needed an educational and sales-driving tool Founded by Mike Ritland, a former Navy SEAL and Special Operations K9 Trainer, Team Dog has one goal: to offer a comprehensive line of complete, nutrient-dense food and supplements tailored for all dog breeds, ages, and activity levels. But with specialized ranges (Essential, Elite, and Raw), Team Dog faced two key challenges: 1) educating consumers about the benefits of each range and 2) helping them select the best option or combination for their pet’s unique requirements.  Aware that a well-crafted quiz could help inform customers, recommend a personalized meal plan for their dog, and drive owners to purchase, Team Dog set out to find the right quiz partner.   After assessing several product recommendation tools, Team Dog selected Visual Quiz Builder for its flexibility, ease of use, and customizability. They’ve since loved our support team’s responsiveness and how we take their feedback onboard to roll out new features and improvements .  The solution: Team Dog builds a meal plan quiz with Visual Quiz Builder Visual Quiz Builder worked with Team Dog to develop a custom quiz strategically placed within their homepage navigation bar to capture the most traffic. Dynamic headings create a high degree of personalization Team Dog's quiz uses dynamic headings , an advanced feature in Visual Quiz Builder's app result page that personalizes the messaging on the result page based on a quiz taker's responses.  The below results page features the pet’s name (Rigby), recommends the amount of food needed (1 to 1 ¼ cups) based on its weight, gender, and activity levels, and the type of food (dry) based on its age, allergies, health needs, and the owner’s preference.  First-party data makes retargeting easy  73% of quiz takers opt-in to receive exclusive deals and promotions over email. This allows Team Dog to: Send personalized product recommendation emails. Retarget those who failed to convert. Upsell existing customers who only purchased food but might now be interested in treats and supplements.  While they currently use the native Visual Quiz Builder feature, they are considering using our Klaviyo integration . This would add quiz takers to a separate list and email their recommended meal plans. Quiz takers would also be segmented based on their quiz responses and then directed to personalized email and SMS marketing flows. “Visual Quiz Builder is a great product. It has met our needs nicely'  - Zoltan V, Team Dog The result: Team Dog achieves 1.5x more conversions and 88x ROI Visual Quiz Builder's quiz solution has had a transformative impact on Team Dog.  In just 6 months, the quiz achieved a 6.4% conversion rate, a 150% increase compared to their overall store conversion. The quiz transformed Team Dog’s customer experience too. With a 58% completion rate, they collected valuable customer data, helping Team Dog make personalized product recommendations that build consumer trust and remove barriers to purchase. With an 88x return on investment, Team Dog is already looking to the future, continuing its partnership with Visual Quiz Builder for more advanced quiz customization and better use of our Klaviyo integrations.  Enjoy the same success as Team Dog It’s hard to believe everything a quiz can do for your Shopify store but Team Dog’s success proves its effectiveness.  Want to achieve 1.5x more conversions like Team Dog? Start building your quiz today. Sign up for a free 14-day trial with Visual Quiz Builder.

Dogelthy, a natural supplements brand for healthier and happier dogs, created a product recommendation quiz to help pet owners find the right vitamins, minerals, and proteins for their furry friends. After just 8 months, Dogelthy saw a 3.25x increase in new customer conversions through a well-designed quiz that offered personalized product recommendations and a follow-up retargeting email that leveraged zero-party quiz data. Here’s the full story… The challenge: Dogelthy wanted to help owners support their furry friends Inspired by the founders' journey with their dog Cooper — who faced several health issues with no suitable solution — Dogelthy creates high-quality, natural supplements aimed at improving dogs’ physical and emotional well-being. While Dogelthy initially focused on helping Cooper with his food allergies, skin irritations, and ligament issues, their product line has expanded to support everything from shiny coats and healthy digestive systems to joints, mobility, and emotional calm.  With such a diverse range of products and bundles, however, Dogelthy needed an effective way to help customers better navigate their products and select the right ones for their dog’s unique needs.  So, Dogelthy implemented a supplement quiz using Visual Quiz Builder, choosing our Shopify quiz maker tool for its ease of use and DIY implementation option.  The solution: Dogelthy builds a supplement quiz with Visual Quiz Builder Dogelthy used Visual Quiz Builder to develop a custom quiz strategically placed within their homepage navigation bar to capture the most traffic. Short questions and engaging visuals support a high completion rate To avoid quiz fatigue and ensure high completion rates, Dogelthy designed a concise 8-question quiz with a progress tracker via a ‘x/8’ question counter in the top right corner.  They used colorful images as question backgrounds, keeping quiz takers visually engaged. Each question directly impacted the final recommendations, enhancing personalization. Quiz discount codes lead to instant purchases  After submitting their email, quiz-takers receive a 15% discount code displayed on the screen, incentivizing immediate purchases. The result page also displays all recommended products with individ ual ‘add to basket’ CTAs below each product and an ‘add all to cart’ CTA at the bottom of the page.   First-party data makes retargeting easy  78% of quiz takers opt-in to receive promotions and newsletters over email. This allows Dogelthy to follow up with product recommendation emails using Visual Quiz Builder’s Klaviyo integration . This integration segments customers based on their responses, allowing Dogelthy to send personalized emails and SMS follow-ups to encourage repeat purchases. The quiz-exclusive discount code and recommended products are also automatically emailed to customers once they complete the quiz. The result: Dogelthy achieves 3.25x more conversions with an 84% quiz completion rate “After assessing multiple product quiz tools, Visual Quiz Builder was the best option in our eyes.” - Francisco G., Dogelthy Adding a supplement quiz to their website has transformed Dogelthy’s engagement and conversion rates: A CTA-heavy result page and promotion code email drive 5% of quiz takers to make a purchase within the first 24 hours of completing the quiz.  Personalized retargeting emails created via our Klaviyo integration and the collected first-party data convert a further 1.5% within 3 months. The quiz has a total conversion rate of 6.5% , 3.25x higher than Dogelthy’s overall store conversion rate. 84% of prospective customers start and finish the quiz. To achieve even greater success, Dogelthy is now working with Visual Quiz Builder’s development team to upgrade their quiz further by adding dynamic headings  and a subscription option  on the results page. Visual Quiz Builder looks forward to supporting Dogelthy’s future growth as a Flywheel customer . Experience the same success as Dogelthy Dogelthy proves that a short, engaging quiz can capture and convert leads, driving orders.  Want to add a product recommendation quiz to your Shopify website and achieve 3.25x more conversions like Dogelthy? Start building your quiz today. Sign up for a free 14-day trial with Visual Quiz Builder.

What we love about this quiz: The Result Page! The quiz uses a new feature called Product Slots (in our no-code result page) to recommend a regimen instead of a list of products. This is a hallmark of high converting skincare (or beauty) quizzes. Before Product Slots, this sort of customization required coding a custom recommendation page. Optimal length Beyond 6-8 questions, customers get fatigued and completions / conversions drop.     Integration with Klaviyo   The quiz is linked to Klaviyo using VQB’s integration  and quiz takers are added to a separate list and emailed their recommended regimens Quiz takers can also be segmented based on their quiz responses and different segments can be directed to personalized email and SMS marketing flows Quiz placement and naming Main navigation menu where people can clearly see it "Regimen Finder" – there isn’t a better way to personalize and recommend a regimen than through a quiz. Anyone interested in a regimen is likely to take the quiz and derive value from it The stores have installed our checkout script so they can easily see conversions from the quiz and compare them to their overall conversions So…what are you waiting for?

What we love about this quiz: Quiz Design The quiz looks completely native to the site. While this quiz was built on our old platform and required some CSS customization to implement Mario Badescu's vision (provided to us in a Figma document), nearly every aspect of this quiz (outside of the result page..more on that below) can be accomplished without a line of code in our upgraded platform. What a difference a year makes! Email us at help@visualquizbuilder.com if you have questions on how to replicate any design feature here from our dashboard. The Result Page! Mario Badescu offers free samples of their products so we added an option to request free samples of the recommended regimen and customized the result page functionality to add the relevant samples to cart. The result page is also linked to Mario Badescu's cart drawer, which is a low friction shopping experience for customers. Finally, the result page is linked to Mario Badescu's reviews app and displays the product's reviews. We support this kind of customization for our Flywheel tier clients. Mario Badescu's Skin Analysis Result Page Cart Drawer opens when samples are requested or items are added to cart Optimal length Beyond 6-8 questions, customers get fatigued and completions / conversions drop.     Integration with Klaviyo   The quiz is linked to Klaviyo using VQB’s integration  and quiz takers are added to a separate list and emailed their recommended regimens Quiz takers can also be segmented based on their quiz responses and different segments can be directed to personalized email and SMS marketing flows Skin Recommendation Email using VQB's Klaviyo Integration Quiz placement and naming Main navigation menu where people can clearly see it "Skin Analysis" is a catchy title that suggests immediate value to the shopper So…what are you waiting for?

What we love about this quiz: First off, the quiz has a clean and consistent look with the brand, nearly all of it accomplished with no-code features in the dashboard The quiz recommends variants For technical or semi-technical products, it helps to recommend the specific variant for a customer - after all, a 6 ft left handed golfer ordering the correct set of clubs but intended for a 5 ft 6” right handed golfer will not be happy! Optimal length Beyond 6-8 questions, customers get fatigued and completions / conversions drop.  Supplement and health / medical recommendations are an exception, where quizzes tend to be meaningfully longer and still have good completions / conversions.    Quiz is linked to Klaviyo using the app’s integration, and quiz takers are being automatically added to a separate mailing list Quiz placement and naming Main navigation menu where people can clearly see it. A size quiz could do well on the product page but for most quizzes we recommend placing the primary CTA in the main navigation menu or the hero section of the homepage. “Find my fit” – (instead of "Fit Quiz" or "Style Quiz") – is an enticing CTA that suggests real value for the customer going through the experience. Merchant has installed our checkout script so they can easily see conversions from the quiz and compare them to their overall store conversions So…what are you waiting for?

Challenge: 1r came to Visual Quiz Builder because they were working with Function of Beauty , a direct to consumer brand creating unique hair, skin and body care formulas for each consumer at a large scale. Function of Beauty was migrating to Shopify Plus and redesigning their customer experience with a focus on ongoing subscriptions. Solution: Leveraging a data-driven approach, 1r and Visual Quiz Builder developed a unique solution that tailored hair care, skin care and body care products to each customer's individual needs and preferences. Navigation Optimization:  The homepage was streamlined for intuitiveness. The first step was to use Visual Quiz Builder to collect customer information and feed it through Function of Beauty’s proprietary recommendation engine. Custom Recommendation: After walking users through the customization process through a quiz - the product detail and recommendation pages reflected a custom hair care regimen (or skin / body regimen in case of the skin and body quizzes). Branding Refresh: New fonts and color palettes were added to the website and quiz with the updated brand identity, creating a cohesive and modern experience. Implementation → 1r tackled the technical complexities of building a user-friendly subscription portal and connecting it with Visual Quiz Builder. → Visual Quiz Builder's API was used to programmatically access quiz answers for customers and send them to Function of Beauty's fulfillment so they could customize their product and bottles. The quiz shows the user how their name will be printed on their Function of Beauty bottle and restricts the number of characters to what Function of Beauty's fulfillment can accommodate. → 1r worked with the Visual Quiz Builder team to incorporate brand elements and optimize quiz and product pages. Function of Beauty's customers can conveniently go back and change answers in their quiz after they have gotten a set of results without needing to start over. “VQB was very receptive to our unique needs and went the extra mile to deliver on a tight timeline.” SVP of Digital, Function of Beauty Built to scale Since the quiz was Function of Beauty’s primary funnel, it was imperative that the solution they landed on could scale with their anticipated growth. In fact, they required that Visual Quiz Builder be able to handle 5x their prior site engagements without any impact to performance. Visual Quiz Builder ensured multiple computing instances would be created automatically to meet incoming engagement demands and set up a standalone replica of its primary database for Function of Beauty. Results Function of Beauty was able to achieve an 80% quiz completion rate, an increase of 16.4% over their in-house solution with hundreds of thousands of quizzes completed in the first three months post launch. Function of Beauty built a robust and customized online presence that reflects their unique personalization proposition. The quiz to personalized subscription experience supports 80% of their business – which equates to over a million quiz engagements per year. 1r recommended improvements and functionality to Visual Quiz Builder’s roadmap (such as replicating quiz templates with ease and modifying Visual Quiz Builder’s public API response to make it more versatile), which were implemented with priority. So…what are you waiting for?

Using Visual Quiz Builder, SKOON. provides shoppers with a tailored skincare regimen, and leverages quiz data to segment customers and update product strategy. Want to increase your Shopify store conversion? SKOON. is a women-led South African skincare brand that embraces both ancient traditions and modern science to provide effective, sustainable and non-toxic skincare products. Their lab sources ultra-powerful actives from South Africa and other parts of the continent and combines them with ingredients from around the world for highly effective, holistic skincare. They don’t believe in a one-size-fits-all approach. They aim for a flexible range that makes their customers feel happy in their own healthy, good feeling skin. But to uphold those values, SKOON. needed to get to know the person behind the screen. Challenge Customers struggling to find the right products for their skin type and concerns, and rising customer acquisition cost As a skincare brand, SKOON faced this common challenge in the industry. SKOON's website had products with unique ingredients and customers often found it challenging to navigate and find the right products for their specific needs. Additionally, relying on platforms like Facebook to find new customers was becoming prohibitively expensive and something had to be done to counteract rising customer acquisition costs. Solution Using Visual Quiz Builder to personalize skincare regimens and increase conversions SKOON used Visual Quiz Builder's (VQB) skin quiz , which asks customers questions about their skin type, concerns, and lifestyle habits. The quiz looks on brand in every sense from the fonts and colors to the cursor. While covering many different skin concerns, it asks each customer no more than 6 questions, an optimal length resulting in extraordinarily high quiz completions and email capture rates. The recommendation is a skincare routine with the option to purchase individual products or the entire routine. In a recent conversation, Tamlyn van Heerden, Marketing Manager at SKOON., opened up about the significance of the quiz for them. “The quiz has been so effective for us that we have been sending a majority of our paid traffic on Facebook and Instagram directly to the quiz. We have also targeted ads and seasonal sales using data collected from the quiz.” Retargeting quiz takers with Meta Pixel and Klaviyo SKOON. has used the emails collected from the quiz to retarget ads – different ads for different skin concerns provided by quiz takers - and to create lookalike audiences by leveraging VQB’s integration with Meta Pixel. Further, using VQB’s integration with Klaviyo, they have targeted personalized email campaigns towards quiz takers who completed the quiz but did not make a purchase. But they didn’t stop there. They targeted a Black Friday teaser campaign at shoppers who had indicated “breakouts” was their main skin concern as they were promoting a new line of products targeted at breakouts. Serendipity: Using quiz data to inform product strategy “ This wasn’t something we were expecting when we launched the quiz but we have made new product decisions based on the data collected and it has become a data analysis tool for us. “ SKOON. has used the quiz’s rich zero-party data to inform new product introductions. For one, they found that “hyperpigmentation” was one of their customers’ biggest skin concerns but they weren’t focusing on it sufficiently in terms of new product introductions. They also leveraged the leads captured by the quiz to trial new products. Based on age and skin concern specifications, they identified candidates to enlist for a trial. During the 28-day trial, they offered their products to quiz takers, and gathered before and after pictures that demonstrated the efficacy of certain new products. SKOON’s results with the Visual Quiz Builder skin quiz SKOON has seen terrific results by implementing the skin quiz. Just in the last 8 months: 17,172 customers completed the quiz, with an impressive 89% completion rate The purchase conversion rate has been 8.7%, 3.5x higher than the store average 13,340 emails were collected, representing a 78% (!!) email capture rate 68x ROI made with the Visual Quiz Builder app So…what are you waiting for?

Using the Visual Quiz Builder app, HELM is learning more about shoppers, improving the customer experience, and selling more boots. Want to increase your Shopify store conversion? HELM is a men’s footwear brand specializing in premium leather boots that are hand-crafted using Texas leather hides. The Shopify brand manufactures versatile, timeless, and functional boots that can be worn in the workshop or boardroom. Quality, trust, and authenticity are values the brand holds dear—from crafting new products to interacting with shoppers and customers. But to uphold those values, HELM needed to get to know the person behind the screen. Challenge Collect real-time data from shoppers while still providing a great experience Back in 2020, HELM was looking for a way to learn more about its customers. What’s their favorite color? Are they looking for a work boot or something for an event? What’s more important, price or uniqueness? That rich information, known as zero-party data, could help the brand connect with customers at a deeper level. But this solution would also need to seamlessly integrate with their stack for real-time data access. Solution Using a Visual Quiz Builder quiz to collect zero-party data and increase purchases HELM’s quiz was implemented primarily as a way to learn more about customers, but it evolved into a guided concierge-like experience that helped shoppers find the perfect pair of boots or shoes for their needs. The quiz shortens the browsing period and provides a personalized product recommendation according to shoppers’ responses and preferences. The result? Shoppers that take the quiz are nine times more likely to buy than those who don’t! No joke, the quiz conversion rate is 9x times higher than the overall store conversion. You can understand why by looking at HELM’s quiz: Brooks Thomas recently joined HELM as the company’s new President & CMO. In a recent conversation, he told us about his early skepticism toward a quiz. “When I first joined HELM, I was surprised that we had a style quiz in the navbar. When you think about it, the website real estate and potential diversion from performance are a little bit unconventional. But then I dove into the data and I was impressed—9% of the people who take the quiz are converting off of it, that’s a great percentage.” Now HELM is considering A/B testing the quiz as the primary funnel for shoppers, placing a quiz CTA in the website hero section. Retargeting quiz takers with a Klaviyo welcome series Collecting zero-party data and increasing purchase conversion rate are two great benefits quizzes provide for Shopify brands. But we’re not done yet. Brands can also use a quiz for email capture and retargeting. HELM experiences a 13% email collection rate, but that number could be even higher if the brand were to offer access to a discount or reward. Quiz takers that don’t complete a purchase right away are then entered into a Klaviyo welcome series, which leads to additional sales for the company. What’s next in the quiz roadmap? Quizzes are just like any other marketing assets where testing, tweaking, and segmenting can produce even better results. HELM is planning to work on a second quiz focused on customer loyalty. They want to survey their most loyal customers to learn what they want to see from the brand “in terms of a digital community, events, and content.” They are also considering a quiz path for customers who recently joined their loyalty program, focusing on customer engagement. “I want to get their feedback and it's less about conversion and more about the experience with the brand,” Brooks said. HELM’s results with a quiz HELM has been a Visual Quiz Builder user for the past three years. The company has tested and iterated different quiz versions, with the latest one proving to be an invaluable tool. In the last 6 months, the brand experienced: 81% quiz completion rate (8 in 10 shoppers taking the quiz, finish it) 4% purchase conversion rate for quiz takers (in the same browsing session) 9% purchase conversion rate for quiz takers after 3 months of taking the quiz (via email retargeting) 13% email capture rate 83x ROI made with the Visual Quiz Builder app So…what are you waiting for?

Using the Visual Quiz Builder app, CUUP provides shoppers with tailored product recommendations—increasing their confidence and conversions. Want to increase your Shopify store conversion? CUUP is a DTC brand pairing luxury fabrics with innovative designs to provide intimates that evoke sensuality, style, and support to its customers. Founded in 2018, this Shopify Plus store wants to revolutionize the Intimates industry by offering stylish, yet functional bras in an inclusive range of 53 sizes. CUUP is all about support—and not just in their bras. The brand goes above and beyond to provide a supportive customer experience that educates and helps customers find the best product for their specific preferences and body shape. Let’s dive into how CUUP is nailing the customer experience and increasing its bottom line. Challenge Raise your hand if a size chart ever helped you make a decision about which size item you should get. 👎 More often than not, those charts are unhelpful and obsolete, especially when faced with an item as complex as a bra. We are talking about cup size, band length, shape, and lining—all key factors in finding the perfect fit. CUUP knew that 8 in 10 women wear the wrong size bra, and bra sizes can change from year to year. So they wanted to provide shoppers with a dynamic experience that would enable them to find the right bra size and style. Solution Using a quiz to educate customers and give them the confidence needed to purchase CUUP’s fit finder quiz represents 17% of their total store revenue. It asks customers several questions to provide the best product recommendation at the end of the quiz for both new and returning customers, increasing sales. One of our favorite things about this quiz is that it not only helps shoppers find their bra size, but adds a layer of education between questions—making customers understand more about what an ideal bra fit and durability should be. See for yourself: The benefits of a quiz for consumers are clear. But have you thought about what it does for a Shopify Plus store like CUUP? Conversion Rate Increase A quiz gives shoppers the confidence they need to make a purchase via a personalized product recommendation, so it’s not surprising to learn that 1 in every 12 shoppers that takes the CUUP quiz makes a purchase. Email Capture CUUP asks shoppers to opt-in to email during the quiz. So even if they don’t convert immediately, the brand can retarget over an owned channel. CUUP’s quiz has a 44% email capture conversion rate (much higher than even the best pop-ups). Customer Data With the fit finder quiz, CUUP collects high-quality data about its shoppers and their preferences. This data can inform product strategy, marketing, and other big business decisions. Customer Loyalty CUUP gives a superior concierge-like experience to shoppers. Combining this personalized experience with great email nurturing can be a powerful strategy to inspire customer loyalty. “Visual Quiz Builder allowed us to create a custom, CUUP-branded offering. They have given us the full flexibility to create our own quiz logic, design results pages, test ideas, educate our customer on bra sizing, and collect data on her preferences—all valuable things for our business. The quiz is a great offering for our customer and it's ultimately helping her not only find the right size in CUUP, but become a more loyal customer in the long run.” Caitlin Lyons, Chief of Staff, CUUP Make your quiz feel heard and seen! The success of your quiz is partly reliant on how prominent you make it to consumers during their buying journey. Brands choose to display and promote their quiz in a number of ways, including the homepage hero section, navbar, footer, emails, Instagram bio, CTA to an ad, landing page, and more. CUUP decided to highlight the fit finder quiz in their website navbar. But they also wanted shoppers that decided to browse and landed on a specific product page to be able to pick the right undergarment size. So CUUP created a product page quiz. Every product line has its own size me quiz in the PDP, but they are all identical with different result page redirects (making the quiz-building process for the marketing team a breeze). While the fit finder quiz gathers emails and recommends the style and size of a bra, this shorter PDP quiz helps customers who have already decided on a product to pick the correct size. CUUP’s results with a quiz The success of your quiz is partly reliant on how prominent you make it to consumers during their buying journey. CUUP has seen terrific results by implementing a quiz created with the Visual Quiz Builder app. Just in the last 6 months: 115,000 customers completed the quiz, with a 58% completion rate 8.1% purchase conversion rate 42,000 emails collected, representing a 44% email capture rate It’s hard to believe everything a quiz can do for your Shopify store, especially when you learn that CUUP has made a 178x return on their investment in the Visual Quiz Builder app 🤯 So…what are you waiting for?

What we love about this quiz: Increases conversions + Reduces Returns This isn’t a typical product recommendation quiz. This type of quiz has the dual benefit of increasing conversions and reducing returns across several VQB brands like CUUP , Dora Larsen and Nudea. Great for email marketing These quizzes do well on the website as well as with email marketing. We recommend using our integration with Klaviyo, Omnisend or other email marketing tools to send size recommendation emails to customers and including a CTA to the quiz in other marketing campaigns.  Custom calculator  Given sizes of intimates vary across brands, these quizzes require a custom approach to establishing size calculators, something we are happy to partner with brands on. And having done these a few times now, we can implement them more efficiently than just about anyone. Looking to turbocharge your conversions?

Calculations & more... Use the new JS console to display calculations, auto-select selling plans or make other enhancements on VQB’s result page based on a user's response to quiz questions. Read a summary below or refer to our knowledge base for details. Using this feature requires Java Script knowledge. On the Personalize tier and up, we can implement or provide the code for these sorts of customizations. On lower tiers, your developer can reach out to help@visualquizbuilder.com to discuss any questions they may have implementing enhancements to your result page. Example 1 - You're a supplement business and want to show a quiz taker their Body Mass Index based on their weight and height, and display it on the result page as part of a personalized recommendation Refer to the knowledge base for a step-by-step implementation. The screenshots below show the code added to the JS console and the result page. Example 2 - You're a supplement business and you want the quiz to auto-select the right subscription plan to minimize friction in the shopping experience Refer to the knowledge base for a step-by-step implementation. In the screenshot below, “delivery every 2 weeks” has been auto-selected for the quiz taker as they selected 2 weeks as the response to Q2 on frequency. Auto-save With this quality of life enhancement, don't stress about losing your work while working on your quiz. Within the quiz editor sections (Edit, Layout, Recommendation, Logic Jump and Preview), the app will detect when you've made a change and save your work automatically as long as the the auto-save feature in the top right of your dashboard is enabled (this will be enabled by default). New Visual Option setting A new option allows you to place the image on the left of your text instead of above it. This previously required customization with CSS code. Know anyone who would benefit from a VQB Quiz? Let us reward you generously when you refer a customer.