Personalized user experiences impress customers and boost sales, with 54% of users wanting tailored content and 40% being more likely to spend extra when the shopping experience is personalized. But where do you start with personalizing your e-commerce store? Product recommendation quizzes engage customers, guide them to the right product(s), and enable zero-party data collection.
This article compares two leading Shopify quiz apps – Visual Quiz Builder (VQB) and Octane AI — to help you choose the right product recommendation quiz for your website.
What is Visual Quiz Builder?
Visual Quiz Builder (VQB) is a product recommendation quiz app on Shopify that enables businesses to create custom quizzes on their websites and recommend products to customers based on their needs.
VQB is user-friendly and customizable to fit your brand’s look and feel, including changing colors, fonts, and imagery. This customization allows quizzes to be embedded on landing pages, pop-ups, or as full-screen experiences, giving retailers flexibility in how they engage with their customers.
VQB also provides detailed analytics to help retailers track quiz performance and customer behavior to refine marketing strategies. It collects zero-party data directly from customers, allowing for audience segmentation and highly targeted marketing campaigns that convert.
What is Octane AI?
Octane AI is another Shopify app that creates personalized quizzes with customized images, fonts, and quiz layouts. It also enables the collection of zero-party data, which can be leveraged in retargeted ads and email campaigns.
Key features of Visual Quiz Builder and Octane AI
Two leading Shopify quiz apps, Visual Quiz Builder and Octane AI both offer the below features.
Intuitive quiz creation
Create custom quizzes in minutes. Shopify merchants can easily add, edit, and manage questions and answers without a developer resource. Choose from question styles like text or visual selectors, drop-downs, sliders, content slides, scoring questions, and more.
Branch logic
Guide customers along different question flows based on their responses. This dynamic question flow ensures users are only presented with relevant questions.
On-brand design
Customize quizzes to reflect brand style, from colors, backgrounds, buttons, text, and images, to a complete custom CSS and JavaScript. They embed into a page, appear as a pop-up, or as a full page.
AI automation
Incorporate AI capabilities to build your quiz in minutes. Advanced LLMs analyze your store’s product details and accurately match them to your quiz answer options.
Integrations
Incorporate quizzes into existing marketing tools, like Klaviyo, Shopify, Omnisend, Zapier, Google Analytics, and Meta Pixel.
Engaging media
Integrate images, videos, and other media elements into quizzes, creating an interactive and engaging customer experience.
In-depth analytics
Receive detailed reports on quiz performance to track trends, analyze customer behavior, and refine marketing strategies using real-time data.
Personalized service
Receive support from a strategic expert who assists with quiz customization for seamless integration.
Should I use Visual Quiz Builder or Octane AI?
What differentiates Visual Quiz Builder and Octane AI, then?
VQB | Octane AI | |
Customization | Advanced | Basic |
API | Provides access to quiz data to send to cart, other sections of your store, or customize data pipelines and analysis. | Feature not currently offered. |
Calculations and scores | Provides a score to quiz takers. Shows calculations like BMI based on answers during the quiz. | Feature not currently offered. |
Dynamic discount codes | Creates individualized discount codes for each quiz taker. | Feature not currently offered. |
Fully translated quizzes | Automatically translates into 24 different languages. | Offers manual translation or uses third party apps that won’t reliably translate all quiz elements. |
Pricing | Good value. Range from $30 for 500 quizzes to $200 for 7,500+ | Expensive. Range from $50 for 200 to $500 for 1,500+ |
Free plan | Available for up to 50 quizzes | Feature not currently offered. |
Customizations
VQB provides expert-level features and support for customization. Brands can work directly with the VQB team to implement custom quizzes that align perfectly with their store’s business and branding.
VQB’s Result Page also offers certain advanced customization features such as displaying numerical results based on quiz answers and auto-selecting the relevant variant or selling plans based on quiz responses.
Octane AI offers several self-serve customization options. They also offer account managers to help brands optimize their quizzes. However, leveraging its customization options requires an in-house developer.
API
VQB offers the VQB Public API for Browsers, which lets developers extract quiz data and add line item properties to orders as well as create customized data pipelines specific to individual businesses.
Octane AI does not currently offer API access.
Calculations and scores
VQB carries out calculations and provides scores to quiz makers. For example, it can calculate BMI based on the answers provided during the quiz.
Octane AI does not provide this feature.
Dynamic discount codes
VQB generates individualized discount codes for quiz takers, which can be automatically applied to customer carts. This feature can increase conversion rates by offering tailored discounts based on quiz responses.
Octane AI does not offer dynamic discount codes.
Fully translated quizzes
VQB will automatically translate your quiz into 23 languages, ensuring that businesses can sell to a global audience, without the need for third-party apps.
Octane AI does not offer automatic translation, meaning businesses have to manually translate quizzes or use 3rd party apps that will not reliably translate all quiz elements.
Pricing
VQB offers five pricing tiers so every e-commerce company can find the right plan for them:
Free Plan (50 quizzes)
Convert: $30 per month (500 quizzes)
Convert Pro: $50 per month (1,500 quizzes)
Personalize: $100 per month (3,000 quizzes)
Flywheel: $200 per month (7,500 quizzes)
Enterprise: Upon request (> 7,500 quizzes)
Octane AI offers three pricing tiers:
Octane: $50 per month (200 engagements)
Octane plus: $200 per month (1,500 engagements)
Enterprise: Starts at $500 (Custom engagements)
Both apps offer free trials, though Visual Quiz Builder also offers a free plan.
Try Visual Quiz Builder today
VQB has a rating of 4.9 stars out of 5 with 138 reviews. Thigh Society worked with VQB to iterate several quizzes, mentioning that the team is “as committed as we are to improving and iterating our quiz experience.
Looking to boost customer engagement and sales? Try the Visual Quiz Builder for Shopify with our free 14-day trial. Need help selecting the right plan? Schedule time with a specialist who can help you.
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