Understanding your customers is essential for targeting the right people with the right products. The more accurate you are, the more likely customers are to buy from you. And a personalized product recommendation quiz will help you to learn about your customers and present them with the best products for their needs.
But how do these quizzes work, and how do you make them effective? This guide explores everything you need to know about creating a personalized product recommendation quiz that delivers relevant results.
In this blog
What is a product recommendation quiz?
A product recommendation quiz is an interactive tool that allows e-commerce companies to learn more about their customers and provide personalized product suggestions.
Well-designed quizzes guide customers through a series of questions about their needs, preferences, behaviors, and demographics. After they give their answers, customers can receive automatic recommendations on the best products for their needs.
Why are product recommendation quizzes useful?
Here’s why providing customers with a product recommendation quiz is so helpful:
Cut down on decision fatigue
Decision fatigue occurs when the quality of choices diminishes as a consumer faces too many options. In the digital age, consumers often feel overwhelmed by endless choices, whether they’re browsing for products online or deciding on what to watch on Netflix.
A product recommendation quiz simplifies this process, helping customers find what they need without the hassle of complex decisions, leading to a faster, more pleasant shopping experience.
Create a personalized approach to the shopping experience
McKinsey research shows that 71% of consumers expect a personalized interaction with companies, but 76% feel frustrated when they don’t get it. Satisfying customers is crucial to keeping them engaged and loyal to your brand.
Creating a product recommendation quiz allows you to deliver that crucial personalization, guiding customers to the products that best match their unique needs and preferences.
This personalized technique is more likely to engage potential and existing buyers than a one-size-fits-all approach.
Introduce your products to your customers in a unique way
When customers complete an interactive product quiz, they aren’t simply browsing your website to search for an item that suits them without knowing exactly what that is. Instead, they’re actively engaging with your brand and your products. The quiz can be interspersed with content slides introducing your brand and products in a personalized manner based on selections a customer makes during the quiz.
For example, if you sell anti-chafing shorts for women, you could tailor content to highlight comfort for one customer and coverage for another, ensuring they see the most relevant products for their concerns. Customers won’t be forced to scour your product catalog and literature — you can eliminate the detective work and present the best items with the relevant reasons to solve their problem.
If a new customer buys the shorts based on your recommendations and they work well for them, there’s a good chance they’ll make that purchase again. You can follow up on that positive experience with more recommendations based on their purchases and quiz answers (like if a new product or variant is introduced that addresses their primary concern).
Benefits of a great product recommendation quiz for your business
Building a strong product recommendation quiz also offers several key benefits, including:
Collect more zero-party data on your customers
Consumers are more concerned about data collection and online privacy than ever before. In fact, 68% of consumers globally are either somewhat or very concerned about their privacy online. That’s where zero-party data comes in.
Unlike first, second, and third-party data, zero-party data is the information a customer shares with your business intentionally and consensually. That may include their browsing and marketing preferences.
Zero-party data is a direct insight into the customer’s wants and needs. Your business doesn’t have to guess or assume: you get answers directly from the people you’re selling to. It also gives customers more privacy and doesn’t involve decision-making based on information they may not realize they’ve provided.
By using a product recommendation quiz, you can collect valuable zero-party data, gaining direct insights into customer preferences and needs without infringing on their privacy.
Personalize your marketing efforts
A product recommendation quiz enables you to deliver targeted, relevant marketing based on individual customer interests and goals. This enables you to invest in more effective, valuable marketing and helps customers feel recognized as individuals (rather than faceless consumers).
A strong product recommendation quiz platform will have integrations with your preferred marketing tools so you can seamlessly leverage the zero-party data collected in your quiz, making personalizing your marketing efforts quick and easy.
Increase brand awareness
Boosting brand awareness is essential for expanding your reach, bringing more customers to your website, and building trust. Product recommendation quizzes, can significantly boost brand awareness by offering potential customers a more interactive and engaging process than traditional d ads.
For example, say your subscription business specializes in high-protein vegan meals. You could publish a quiz on your social media channels inviting users to answer questions about their eating and exercise habits to learn how they can improve their performance and health.
That offers them a chance to learn something about themselves and understand how switching to a high-protein vegan diet could benefit them. It also introduces them to your brand, establishes a connection, and builds trust in your business.
Improve your conversion rates
Converting more prospects into customers isn’t easy, but a product recommendation quiz can simplify it. By guiding customers to the products that best meet their needs, a product recommendation quiz can streamline the decision-making process, reducing the time and effort required for research.
Product recommendation quiz best practices
Here are some tips for building an effective product recommendation quiz:
Be authentic
Authenticity is a must for creating effective quizzes. You need to focus on understanding the customer’s requirements and providing them with the best product based on that insight.
If you try to push them towards products with a high price tag or recommend a long list of products because of the potential profit rather than the customer’s needs, that could affect their perception of your business.
Clearly articulate your customer’s problem
Your product recommendation quiz should make it easy for customers to define their problem. Use simple questions that allow them to get to the core of an issue in terms they understand. Avoid complicated jargon and abstract, open-ended questions.
Think carefully about how your questions flow
A good recommendation quiz should have a logical flow — questions and answers should lead neatly into one another.
If a quiz feels disjointed and confusing, respondents may doubt its reliability and your business’s credibility. They may also give up before they reach the end and miss out on potentially helpful products.
Ask the right questions
Think carefully about the questions that will steer customers in the right direction. Avoid using questions that may be similar and repetitive or just “nice-to-know” — you don’t want to waste anyone’s time. Choosing your questions carefully demonstrates that you’ve invested time and effort into building relevant, informative quizzes.
Most quizzes see a significant drop off in completions if they have more than six to eight questions, so focusing on only the most important ones is essential.
Use high-quality images
Your quizzes should feature sharp, relevant images throughout. Combining text and images creates a more professional, engaging quiz overall. Your pictures should show off your products and reflect the content of the questions.
Stay on-brand with design and content
Your quiz should look native to your site — from font family to font size, letter spacing, colors, button roundedness, and more. Including a boilerplate form or, worse, an annoying pop-up plug-in is a surefire way to pull people out of the branded experience you’ve worked hard to create.
The best product recommendation quiz builders will let you customize the design and content of your quiz to it fits seamlessly into your existing branding.
Give relevant recommendations
If you expect prospects to complete an entire quiz, make sure you only present products that are relevant to their answers. Don’t just show the same product recommendations to everyone. That’s a surefire way to irritate potential customers and lose their trust.
Consider quiz placement and naming
You’ve invested all this energy in creating an on-brand and thoughtful quiz flow. You want to make sure people see it. Don’t forget to make the call to action (CTA) for the quiz prominent and enticing. After all, you want people to want to take the quiz. Try adding it to your navigation menu or include it as one of the primary CTAs in the hero section of your home page.
And don’t forget about creating a great name that pulls people in. Instead of just calling it a quiz, try something that conveys value to the customer. Names like “Find My Fit,” “Skin Analysis,” and “Build a Routine” are all great examples.
How to create a product recommendation quiz with Visual Quiz Builder
Visual Quiz Builder makes building recommendation quizzes easier than ever. Here’s how it works:
Choose how to build your quiz. Start from scratch, use a premade template, or leave it to AI.
Add your content. This includes questions, answer options, images, videos, etc. If you want to personalize the experience for different segments of your customer base, create multiple branches using logic jumps.
Tag products or pages. Tagging connects specific products or pages to your questions to feed the recommendation algorithm. You can also exclude products from a quiz to increase relevance.
Customize your quiz. Incorporate branding elements and tweak your quiz’s design with no coding required.
Preview your quiz, then save and publish it when you’re happy with its final form. Visual Quiz Builder offers multiple publishing options, including partial screen pop-ups, social media, and email.
Connect integrations to get the most value from your quiz.
Visual Quiz Builder is a super-easy quiz builder for businesses on all scales. Using our quizzes can help you generate leads, build brand awareness, and improve conversion rates. You’ll help customers find the products they need through interactive, engaging, branded quizzes.
Ready to see it in action? Book your demo of Visual Quiz Builder today!
Comments