8 Interactive Marketing Examples For Shopify Plus Stores

Emails, blogs, and ads are effective tools to market a Shopify store. But interactive marketing can make campaigns even more engaging.

This guide defines interactivity in marketing, provides interactive marketing examples, and explains how Shopify Plus stores use them to boost brand awareness and drive sales.

What Is Interactive Marketing?

Interactive marketing refers to any marketing material that an audience interacts with. Rather than passively consuming content (like ads, emails, or blogs), the audience actively clicks, types, taps, or swipes to engage.

Types of interactivity in marketing include: 

• Interactive videos: Include calls to action (CTAs) in videos to prompt viewers to subscribe or participate in a conversation in real time. Allow viewers to answer questions on the screen or provide an immersive experience.

  
  

• Quizzes, surveys, and polls: Incorporate interactivity in marketing by asking the audience questions. Use product recommendation quizzes, personality quizzes, and quick-fire polls to find out more about the audience and create an engaging online experience.

  
  

• Games: Include a spinner wheel, knowledge games, puzzles, or scratch-and-win games to appeal to the audience’s sense of fun and competition.

  
  

• Calculators: For example, a realtor’s website could host a calculator to help customers figure out monthly mortgage payments, or a home improvement website calculator could recommend the amount of paint needed based on room measurements.

  
  

• Interactive emails: Make emails more effective and engaging by including interactive elements, like polls, games, or graphics in motion.  

  
  

• Personalized content: Address customers by name in emails or on your website and send marketing materials based on their online behavior. Abandoned cart emails are a common example.

  
  

• User-generated content (UGC): Ask users to share their images, videos, or comments, using a campaign hashtag in return for giveaways. This builds buzz, creates a sense of community, and provides authentic content for your marketing.

  
  
  
  

What Are the Benefits of Interactive Marketing?

Interactive marketing can benefit your Shopify Plus store in the following ways.

Audience engagement

Interactivity in marketing engages an audience and helps create fun brand experiences that are memorable and build loyalty.

Fast feedback

Use polls and surveys to get instant feedback from your ideal customers, learn more about their needs, and improve your website and product offering.

Customer data

Customers taking part in interactive marketing experiences provide valuable customer data. Use it to segment your audience, then personalize online experiences and other marketing materials, making them more relevant and effective.

Improved conversion rates and sales

Interactive marketing can prompt purchases with persuasive CTAs, delivered at the right time. Engaging content, audience insight, and personalized customer experiences also inspire more customers to make a purchase.

Interactive Marketing Examples For Shopify Stores

Shopify stores can weave interactive marketing into websites and marketing campaigns. Here are a few interactive marketing examples for inspiration.

Product Finders

A great interactive marketing example, office furniture brand Desktronic features a product recommendation quiz that helps customers find a desk or chair that fits their requirements. Users answer questions about their height, available room space, and furniture usage before receiving a personalized product recommendation.

This strategy engages the audience while introducing them to relevant products. Plus, Desktronic collects valuable customer insights. The brand can then use this data to segment its audience and personalize future marketing content.

Interactive Quizzes

The Workout Witch provides somatic exercise courses, designed to release stress and stored trauma. Users can take an interactive quiz to find out where trauma is stored in their bodies. The results page reveals the location and encourages users to learn what this means. 

This interactive marketing example provides valuable information for users, who then associate the interactive experience and its usefulness with The Workout Witch brand.

Spin the Wheel

One of our favorite interactive marketing examples is a Wheel of Fortune. Users spin the wheel to win discounts or special offers. Use the excitement of the Spin the Wheel to encourage particular user behaviors, like asking for an email address in exchange for a turn on the wheel.

Jewelry brand Isabelle Grace asks users to submit their email to spin the wheel and unlock up to 20% off or free shipping. Discount codes are automatically applied if the user chooses to “Continue and Use Discount.”

Calculators

Calculators may not be the most engaging interactive marketing example, but they offer significant value to customers, making them a worthwhile addition to any website.

The Function of Beauty quiz offers hair damage scores calculated based on quiz responses before recommending products, demonstrating how personalized assessments can build trust, guide purchase decisions, and subtly reinforce the brand’s expertise.

Peep Eyewear similarly uses a calculator as a conversion tool, allowing customers to determine the cost of their new eyewear or reglaze. Users select their frame, lens type, coating, and more to calculate the end cost. 

Interactive Polls

Use interactive polls to ask your audience what they like about your products and if they’d recommend your brand to a friend.

Alternatively, make it fun and informal. For example, a coffee brand could ask customers how they take their coffee, while a mattress store could ask which aspect of sleep the customer would most like to improve.

These polls encourage engagement. Give customers the option to see how their peers voted, and curiosity (another powerful motivator) also comes into play, making them more likely to answer your poll. 

AR and VR

Some online stores use augmented and virtual reality to provide interactive and engaging experiences for customers.

• Augmented reality experiences overlay a virtual layer over a real image. For example, Sephora’s Virtual Artist app allows customers to try on makeup using an image of themselves. 

  
  

• Virtual reality experiences immerse customers in a new and exciting environment. Lacoste allows customers to browse a virtual reality Lacoste store, engaging with products and searching for hidden crocodile logos.

Games

Memo Paris is an online perfume store with a branded game on its website. Users turn over cards to find matching pairs in a playful and engaging memory game.

The game is fun and interactive, encouraging customers to spend longer on the Memo Paris website and get to know the brand’s product offering in an entertaining, non-salesy way.

Conversational Pop-Ups

Conversational pop-ups encourage a user to engage with a chatbot or customer service representative.

Jewelry brand Jaxxon features a great example on their website. Users see a message that says “How can we help?” and can then either type a message to speak to an assistant, or explore the shortcuts for further information about shipping, return policies, engravings, and more.

Create Interactive Quizzes With VQB

Visual Quiz Builder can help you get started with interactive marketing. Create quizzes and product finders that provide an interactive and engaging experience for customers with our Shopify app. These quizzes also collect valuable zero-party data, which you can use to segment your audience and create personalized marketing materials.

Want to see what Visual Quiz Builder can do for your Shopify store? Sign up for a free 14-day trial and start creating your first quiz today.

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