Adding a product recommendation quiz to your e-commerce website helps improve the customer experience and conversions. It also collects valuable customer data to create personalized marketing campaigns.
Many e-commerce brands benefit from a product recommendation quiz, including those selling beauty, pet, health, and well-being products. Here, we look at some of the most effective product recommendation quiz examples to inspire you. Jump too...
Beauty Product Recommendation Quiz Examples
Haircare, skincare, and cosmetics brands offer a wide selection of products, making it difficult for customers to know which ones are most suited to them.
A product recommendation quiz is a great way to present relevant products and regimens to users. It gives them the knowledge they need to feel confident about their purchase.
Divi
Made with clean, ethically-sourced ingredients, Divi sells hair and scalp care products designed to help people suffering from hair loss. Their product recommendation quiz helps customers find the right products for them based on their hair, scalp, and haircare routine.
Standout feature: This product recommendation quiz helps users make a purchasing decision. The Result Page is linked to the store's cart drawer so shoppers can add products to cart and see the cart without leaving the result page. Since DIVI leads with its ingredients, all the ingredients of each recommended product can be viewed in a pop-up.
Hidden Crown
Hidden Crown sells premium hair extensions in a variety of different styles and colors.
Their product recommendation quiz asks for details about the color, length, and thickness of your hair — and what you want to achieve with your extensions. The quiz results page then recommends the right length extensions and a range of potential shades that closely match the users natural hair.
Standout feature: On this product recommendation quiz, Hidden Crown doesn’t just recommend its primary hair extension products. It also makes related product recommendations, including hair oil and shampoo.
Le Mieux
Le Mieux sells cosmetics and anti-aging skincare solutions, including skincare serums, anti-aging creams, and sheet masks.
With Le Mieux’ product recommendation quiz, users can find their perfect skincare regimen based on their priorities and current regime. The results page displays a selection of products that will help them achieve their skincare goals.
Standout feature: The Le Mieux quiz results page recommends a complete skincare routine, making it easy for customers to buy all the products they need.
Pet Recommendation Product Quiz Examples
Every pet is unique and owners are keen to find products that are suited to the breed, size, age, and personality of their pets. By using a product recommendation quiz, pet brands help pet owners find relevant products. They also build consumer trust.
Dogelthy
Dogelthy sells natural supplements for dogs. Their product recommendation quiz helps owners find the vitamins, minerals, and proteins required to keep their pets healthy and happy.
The quiz asks owners about their dogs’ skin health, mobility, digestion, and behavior. The result page recommends a selection of products, while an email follow up provides a discount code.
Standout feature: Most quiz takers opt-in to promotions and newsletters via email. This gives Dogelthy access to first-party data that makes retargeting easy. The brand can follow up with product recommendation emails, segmenting customers based on their quiz responses to make messages more personalized and effective.
Guy Erlach’s
Guy Erlach’s is an e-commerce company that sells dog wash products, including dog shampoo, conditioner, and after-bath spray. These products are customized to the customer’s pet, formulated for their skin, coat, and daily activities.
The product recommendation quiz on the Guy Erlach’s website helps owners find the right formulation for their pets. Quiz takers answer questions about their dog before viewing a selection of the brand’s most relevant products.
Standout features: This product recommendation quiz makes life easy for quiz takers by providing visuals that help users pick the right option. For example, the quiz includes images of different coat types, so users can easily select the one that best resembles their pet’s fur.
Team Dog
Team Dog is a premium dog food, treats, and supplements brand with one of the best product recommendation quiz examples. Their quiz helps dog owners build an ideal diet based on their pets' age, breed, and health needs.
Standout feature: Users start by inputting their dog’s name. Dynamic headings then update to reflect this information, creating a more personalized and immersive experience.
Health and Well-being Recommendation Quiz Examples
The best health and well-being products are tailored to the needs of each customer. A product recommendation quiz reassures website visitors that the recommended products will work for them.
Suplibox
Suplibox sells personalized supplements, tailored to customers’ health goals, diet, and lifestyle. Customers can make a one-off purchase or sign up for a supplement subscription.
Suplbox’s product recommendation quiz asks the user about their current and future health and lifestyle goals before sharing product recommendations.
Standout feature: The Suplibox quiz is extensive. It asks questions related to four distinct sections, covering basics, goals, lifestyle, and values. The depth and detail of the quiz helps to build consumer trust, which is particularly important for health and well-being brands.
Vitday
Vitday is another supplements brand. Its product recommendation quiz asks many questions relating to the quiz taker’s health and well-being. On the results page, VitDay summarizes how its service works. It also provides daily vitamin recommendations, with links to see more or buy.
Standout feature: The Vitday product recommendation quiz results page gives quiz takers the option to make a one-time purchase or save money with a monthly subscription. This flexibility helps improve conversion rate.
Vitapack
Vitapack creates personalized vitamin regimens tailored to customers' needs, lifestyles, and goals.
Vitapack’s product recommendation quiz asks in-depth questions that assure users get product recommendations that align with their health and well-being goals.
Standout feature: Vitapack use their product recommendation quiz as their primary funnel to attract and convert customers. The result page automatically adds all recommended products to cart but customers can remove and adjust their order without leaving the results page.
Other Product Recommendation Quiz Examples
Product recommendation quizzes can be used by any e-commerce website. Here are some other brands putting quizzes to good use.
Dora Larsen
Dora Larsen sells colorful underwear, swimwear, and sleepwear. The store’s product recommendation quiz helps users find their ideal bra size so they can make a purchase without trying the items first.
At the end of the quiz, users are presented with their bra size. They can then browse store items available in their size.
Standout feature: The Dora Larsen quiz includes tips showcasing the brand’s bra sizing knowledge to build consumer trust.
Tea Leaves
Tea Leaves sells tea bags, loose leaf tea, and teaware. The brand prioritizes sustainability and luxury, promoting wellness and the sensory experience of tea for its customers.
There are two product recommendation quizzes on the Tea Leaves website. One guides users to find their ideal tea blend, focusing on flavor. The other quiz guides users to find a tea that supports their health goals.
Standout feature: With two quizzes, Tea Leaves gives two different segments of its audience an engaging way to begin their website journey. Those who are interested in the flavor of tea and those who want to improve their well-being both have a quiz tailored to their needs.
Clothes Doctor
Clothes Doctor sells eco-friendly clothing detergents, clothing sprays, and scent bags. The brand’s product recommendation quiz helps users find products that meet their laundry needs.
Standout feature: When users add a recommended product to their cart, a Cart Drawer appears. Users can make changes to the cart and checkout from the result page. This is a low-friction way to keep shoppers on the result page.
Build Your Custom Product Recommendation Quiz
All e-commerce brands benefit from adding a product recommendation quiz to their website. These quizzes build consumer trust and engagement, improve conversions, and give brands access to valuable customer data to boost their marketing.
Visual Quiz Builder makes building an effective product recommendation quiz easy. With email integration, powerful analytics, and on-brand customizations, it’s the perfect product recommendation quiz maker to convert customers and get results.
Start a free trial to find out what this Shopify app can do for your online store.
Comments