Dogelthy, a natural supplements brand for healthier and happier dogs, created a product recommendation quiz to help pet owners find the right vitamins, minerals, and proteins for their furry friends.
After just 8 months, Dogelthy saw a 3.25x increase in new customer conversions through a well-designed quiz that offered personalized product recommendations and a follow-up retargeting email that leveraged zero-party quiz data.
Here’s the full story…
The challenge: Dogelthy wanted to help owners support their furry friends
Inspired by the founders' journey with their dog Cooper — who faced several health issues with no suitable solution — Dogelthy creates high-quality, natural supplements aimed at improving dogs’ physical and emotional well-being.
While Dogelthy initially focused on helping Cooper with his food allergies, skin irritations, and ligament issues, their product line has expanded to support everything from shiny coats and healthy digestive systems to joints, mobility, and emotional calm.
With such a diverse range of products and bundles, however, Dogelthy needed an effective way to help customers better navigate their products and select the right ones for their dog’s unique needs.
So, Dogelthy implemented a supplement quiz using Visual Quiz Builder, choosing our Shopify quiz maker tool for its ease of use and DIY implementation option.
The solution: Dogelthy builds a supplement quiz with Visual Quiz Builder
Dogelthy used Visual Quiz Builder to develop a custom quiz strategically placed within their homepage navigation bar to capture the most traffic.
Short questions and engaging visuals support a high completion rate
To avoid quiz fatigue and ensure high completion rates, Dogelthy designed a concise 8-question quiz with a progress tracker via a ‘x/8’ question counter in the top right corner.
They used colorful images as question backgrounds, keeping quiz takers visually engaged. Each question directly impacted the final recommendations, enhancing personalization.
Quiz discount codes lead to instant purchases
After submitting their email, quiz-takers receive a 15% discount code displayed on the screen, incentivizing immediate purchases. The result page also displays all recommended products with individual ‘add to basket’ CTAs below each product and an ‘add all to cart’ CTA at the bottom of the page.
First-party data makes retargeting easy
78% of quiz takers opt-in to receive promotions and newsletters over email. This allows Dogelthy to follow up with product recommendation emails using Visual Quiz Builder’s Klaviyo integration. This integration segments customers based on their responses, allowing Dogelthy to send personalized emails and SMS follow-ups to encourage repeat purchases.
The quiz-exclusive discount code and recommended products are also automatically emailed to customers once they complete the quiz.
The result: Dogelthy achieves 3.25x more conversions with an 84% quiz completion rate
“After assessing multiple product quiz tools, Visual Quiz Builder was the best option in our eyes.” - Francisco G., Dogelthy
Adding a supplement quiz to their website has transformed Dogelthy’s engagement and conversion rates:
A CTA-heavy result page and promotion code email drive 5% of quiz takers to make a purchase within the first 24 hours of completing the quiz.
Personalized retargeting emails created via our Klaviyo integration and the collected first-party data convert a further 1.5% within 3 months.
The quiz has a total conversion rate of 6.5%, 3.25x higher than Dogelthy’s overall store conversion rate.
84% of prospective customers start and finish the quiz.
To achieve even greater success, Dogelthy is now working with Visual Quiz Builder’s development team to upgrade their quiz further by adding dynamic headings and a subscription option on the results page. Visual Quiz Builder looks forward to supporting Dogelthy’s future growth as a Flywheel customer.
Experience the same success as Dogelthy
Dogelthy proves that a short, engaging quiz can capture and convert leads, driving orders.
Want to add a product recommendation quiz to your Shopify website and achieve 3.25x more conversions like Dogelthy? Start building your quiz today. Sign up for a free 14-day trial with Visual Quiz Builder.
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