'Find your signature scent' by Esas
- Mahesh Balakrishnan
- Jul 4
- 2 min read
What we love about this quiz:
Esas is a fragrance brand started by a team with extensive experience in the fragrance industry but also committed to using natural ingredients that are healthy for the consumer and the planet. They do a fabulous job of directing online shoppers to the scents most suited to them and with communicating the brand's ethos through elaborate visuals. Besides Esas, Memo Paris, Aerre, Noteworthy and many other Visual Quiz Builder brands leverage fragrance quizzes in a compelling way.
Quiz Placement and Design
Esas' Shopify store home page has a CTA for the quiz in the NAV bar.
Quiz takers have to answer only 6 questions (an ideal length for quizzes) and are offered a 15% discount code for sharing their emails. All content, including the buttons, are displayed using Esas' custom font. Each question has a high resolution visual of the natural ingredients that go into their many fragrances. The quiz uses a Most Likely Match algorithm (i.e. a scoring algorithm) to recommend no more than 3 products. The Result page is clean and simple yet effective. In addition to displaying the product names and images, Esas chose to display a metafield that is essentially a highly abbreviated product description.
The Numbers
Esas only launched the quiz a quarter or so back. In the past 3 months,
5,601 store visitors have taken the quiz 72% of them have completed the quiz. This is within the range of quizzes that require an email to complete the quiz.
8.9% of quiz takers have placed an order! This is over 2x the conversion rate of the average store visitor. Esas uses Visual Quiz Builder's integration with Klaviyo to send all the zero party data collected from the quiz to Klaviyo for customer segmentation and personalized marketing although they haven't yet set up product recommendation emails. We see a further uptick in conversions over time for merchants who use the zero party data collected from the quiz to personalize marketing.
So…what are you waiting for?
Komentáře