'Get Help Selecting' by Hexlox

What we love about this quiz:

As a niche brand selling a highly technical product, Hexlox wanted to develop a product selector that would get customers to the right product every time and in the process, reduce returns and increase conversion.

Quiz Placement

Hexlox's Shopify store home page has a CTA for the quiz in the NAV bar ("Get Help Selecting") and in the hero section ("Click if you're not 100% sure what you need"). Furthermore, each of the collection pages has a CTA for the quiz at the bottom of the page if consumers haven't found what they need and are scrolling. Finally, shoppers are presented with an exit intent pop-up offering to take them to the Hexlox Selection Helper. For someone struggling to find the right product, it is impossible to miss this resource.

The quiz is also available in multiple languages. Using Visual Quiz Builder's native translation feature, once the quiz is created in one language, it can be easily translated to 24 different languages with the click of a button. We recently added Bulgarian at the request of a customer so don't hesitate to ask if you are not seeing a certain language!

Quiz Design

The quiz is reasonably complex in how many different paths it can take -- shoppers may be shopping for protection for just the front wheel, rear wheel, saddle / seat post or any combination of these items. Further, there are are several paths within each of the above selections. Take the quiz several times and you will see how many different paths there are! Customers however see no more than 6-10 questions to get to all the products they are shopping for.

Visual Quiz Builder's Logic Jumps feature is uniquely built to handle such complex workflows. With a combination of two logic jumps: If a certain question's answer "doesn't contain" certain answers then "hide" certain slides; and if a certain question's answer is "equal to" a certain answer, then "jump to" a certain slide, Hexlox's quiz handles all these different permutations. With Visual Quiz Builder's recent AI prompting feature to create logic jumps, this process is even more straightforward now - watch our AI handle these complex workflows for you!

Result / Recommendations

Hexlox decided to skip the result page altogether and instead use Visual Quiz Builder's feature to add the recommended products directly to cart. This is a great option for product selectors where the outcome of each quiz session is pre-determined and you aren't trying to provide a menu of recommendations to the quiz taker. Reach out to us through our live chat or at help@visualquizbuilder.com if you are interested in enabling this option for your quiz as we haven't exposed this feature in our dashboard just yet.

In the past year or so, 24,180 quiz takers have taken the quiz with a 77% completion rate.

3.5% of quiz takers have placed an order with an AOV in excess of €100, significantly higher than the store's conversion rate and AOV.

So…what are you waiting for?

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