'Discover your Perfect Cup' by Plum Deluxe
- Mahesh Balakrishnan
- 2 days ago
- 3 min read
What we love about this quiz:
Plum Deluxe's goal was to create a quiz that captured the taste preferences of shoppers, both tea novices and connoisseurs, in an engaging way and provided several personalized small batch tea recommendations. As a craft tea brand looking to evoke a sense of calm and luxury for their shoppers, it was critical that the quiz matched every aspect of their brand.
Results
87% of quiz takers completed the quiz with about 55% providing their emails (as the email question is optional).
23% of quiz takers placed an order after completing the quiz.
The AOV of quiz takers placing an order was over $52, well above the AOV of a non-quiz takers to the site. Tea bundles on the site are priced in the $40-45 range and individual teas are typically $8.
Quiz Design
The quiz has only 8 questions including the name and email questions. For those new to tea, the quiz is only 6 questions long as Logic Jumps have been used to hide 'What type of tea do you like?' and 'How do you take your tea?'. This is the optimal length for most quizzes.
Each question is interactive with high quality visuals making it easy to breeze through the quiz (truly in a minute). The copy of the answer options has been kept intentionally short. When the options do not need a visual, Plum Deluxe includes a high quality visual relevant to the question and reflecting the brand's products and ethos.
All the quiz components are consistent with the brand and the rest of the site. Most aspects of the quiz including different ways of displaying visual answer options can be achieved through dashboard settings but custom CSS has been added where needed. The new AI prompt feature with the CSS Editor makes it approachable even for those who do not know CSS and quicker for those with CSS knowledge!
Right before the results load, the quiz has a loading page with reviews from super fans and a 5 second timeout. We highly recommend this strategy as yet another way to showcase the brand with minimal friction to the quiz taker.
Product Recommendations
The quiz uses the "most likely match" algorithm to upvote products based on users selecting associated answer options. Further, certain teas have been tagged to be excluded altogether from the recommendation -- for example, all caffeinated teas are excluded from the recommendation for users who say no to caffeine.
Since Plum Deluxe has many products that are already organized by collection based on type of tea, flavor profile and so on, they conveniently tagged the quiz with collections.
Result / Recommendations Page
Plum Deluxe opted to work with Visual Quiz Builder's development team to implement a custom recommendations page while using the app's dashboard to design the rest of the quiz and to drive product recommendations. There are a few stand-out features about Plum Deluxe's result page, besides it's clean on-brand UI:
Recap of answers provided during the quiz. Since the result page of the quiz gets cached in the user's browser and loads anytime they return to the quiz, users can. clearly see what they selected and why they were recommended certain teas.
6 product recommendations. While this may be a lot for other product categories, for teas, it's a good number as it offers both the closest matches and a few that are close enough. For something subjective like teas, there is rarely one perfect match!
Cart Drawer: Quiz Takers see the store's cart drawer when they add products to cart, keeping them on the result page to continue browsing recommended products.
Add all to cart option with a 15% discount for those who select the entire bundle. This is a major contributor to the higher AOV of quiz takers compared to non-quiz takers.
Personalized Follow-up Marketing
Plum Deluxe uses Visual Quiz Builder's integration with Klaviyo to send an email with the quiz results and a link to the Result Page. Quiz takers who share their emails are also enrolled in their newsletter.
So…what are you waiting for?
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