Mahesh Balakrishnan

This guide defines interactivity in marketing, provides interactive marketing examples, and explains how to use them to boost brand awareness and drive sales.

Learn to use audience segmentation and create personalized marketing messages targeted to a specific customer group, and go beyond a one-size-fits-all approach.

Plum Deluxe worked with Visual Quiz Builder to create a killer tea quiz that has converted nearly 1 in 4 shoppers while engaging and educating customers on the brand.