30-day free trial without a credit card. Plans from $30 / mo. PRICING Choose the plan that's right for you. 14 day free trial. GET STARTED CONVERT CONVERT PRO PERSONALIZE FLYWHEEL ENTERPRISE $30 per month Engagements/month included (+pricing per engagement) 500 Quizzes (+$0.08) AI, product, collection & product tag based recommendations Recommend products as list / regimen / categories Dynamic result pages / non-product recommendations Branching logic jumps VQB product recommendation emails User profile capture and downloads Zapier integration Klaviyo, Omnisend Integration Google Analytics, Meta Pixel Integration API to access quiz data Custom Logic and Design Dedicated Customer Success Rep (Help with A/B testing + periodic quiz review)

Increase conversions and enhance customer satisfaction with engaging subscription box quizzes. Start your free 14-day trial with Visual Quiz Builder today! Product Shopify’s top quiz app Product recommendation quiz maker E-commerce Quiz Builder Documentation Solutions For Beauty Brands For Supplement Brands For Pet Brands For Shopify Brands Pricing Resources Partners Search Book A Demo Boost Sales with Engaging Subscription Box Quizzes Create fun and personalized subscription box quizzes for your e-commerce store. Help customers find the perfect subscription box, personalize their experience, and increase conversions with tailored product recommendations. Prefer a live conversation? Set up a call . Start your free 14-day trial Subscription Box Quizzes That Convert and Drive AOV In the world of subscription boxes, personalization is key. Offering a personalized experience can drastically improve customer satisfaction and increase retention. Visual Quiz Builder allows you to create engaging subscription box quizzes that recommend the perfect subscription based on individual preferences. Whether you're offering beauty boxes, snack boxes, or niche-themed subscriptions, our platform helps you deliver customized, relevant options that will delight your customers and boost conversions. Types of Subscription Box Quizzes You Can Create Supplement Subscription Box Quiz A supplement subscription box quiz helps customers find the best supplements to support their health and fitness goals. Whether they’re looking for protein powders, vitamins, pre-workout boosters, or recovery supplements, this quiz asks about their specific needs, fitness routine, and dietary preferences. By understanding their goals and lifestyle, the quiz recommends personalized supplement options that align with their health journey, ensuring they receive the right products to enhance their wellness. Skincare Subscription Box Quiz A skincare subscription box quiz helps customers find the best skincare products based on their skin type, concerns, and goals. Whether they need moisturizing creams, acne treatments, or anti-aging solutions, this quiz tailors product recommendations to match their unique skin needs. By understanding their skin condition and routine, the quiz ensures they receive the most effective products for a glowing and healthy complexion. Haircare Subscription Box Quiz A haircare subscription box quiz helps customers discover the perfect haircare products for their hair type and needs. Whether they need shampoo, conditioner, styling products, or hair treatments, this quiz customizes recommendations based on hair texture, length, and concerns. From strengthening shampoos to frizz control serums, this quiz ensures that customers receive the right products to support their haircare routine and achieve their desired results. Know a Quiz You Love? We Can Build It For You! Have a specific quiz in mind that you love and want to create for your subscription box business? We’ve got you covered! Visual Quiz Builder will help you create personalized quizzes that perfectly match your brand—whether it's for beauty, wellness, snacks, or any other type of subscription box. Our platform allows you to design customized experiences that guide customers toward the right subscription box choices, just like some of the world’s top brands do. Whether you have snack subscription boxes, beauty products subscription boxes, or any other boxes, we’ll make it happen for you. Build me a quiz Beauty Subscription Box Quiz A beauty subscription box quiz helps customers discover the ideal beauty products tailored to their personal preferences. Whether they’re looking for makeup, skincare tools, or beauty accessories, this quiz recommends products based on their style, beauty goals, and product preferences. From the latest makeup trends to classic beauty essentials, this quiz ensures that customers receive the perfect products to enhance their beauty routine. Pet Subscription Box Quiz A pet subscription box quiz helps pet owners find the best products for their furry friends. Whether it’s toys, treats, grooming supplies, or accessories, this quiz offers tailored recommendations based on the pet’s breed, age, health needs, and preferences. This ensures customers receive the right products to keep their pets happy and healthy. Wine Subscription Quiz For wine enthusiasts, a wine subscription quiz helps customers discover the perfect wines based on their taste preferences, whether they like bold reds, crisp whites, or sparkling varieties. By asking about their flavor profiles and wine preferences, this quiz recommends the best subscription options to suit their unique tastes. Coffee Subscription Quiz A coffee subscription quiz is perfect for customers looking to explore new coffee blends, roasts, and flavors. Whether they prefer strong espresso, mild light roasts, or unique flavored coffees, this quiz recommends the best coffee subscription options, ensuring they enjoy every cup. Snack Subscription Quiz A snack subscription quiz helps customers find the perfect assortment of snacks, whether they’re into healthy options, indulgent treats, or international flavors. By asking about dietary preferences, favorite snack types, and snacking habits, this quiz recommends the best subscription boxes, ensuring each delivery is exciting and satisfying. Fitness Subscription Box Quiz A fitness subscription box quiz helps customers discover the best products to support their fitness goals, from protein supplements and workout gear to fitness trackers and accessories. This quiz tailors recommendations based on the customer’s workout habits, fitness level, and health goals, ensuring they receive the right products to elevate their fitness journey. Why Subscription Box Brands Trust Visual Quiz Builder Intuitive AI Automated Customizable Feature Packed and... Easy-to-Use Platform Create engaging subscription quizzes in minutes with our intuitive platform. Customize questions, design, and product recommendations effortlessly, so you can focus on growing your subscription box business. Customizable Design Match your quiz’s design to your brand’s aesthetic. Fully personalize your quizzes, including colors, fonts, and images, to ensure a seamless experience that reflects your unique subscription box identity. AI-Powered Personalization Provide exceptional subscription box personalization based on quiz responses. Our AI-driven algorithms ensure that each quiz participant receives the most relevant suggestions, improving customer satisfaction and increasing conversions. Seamless Integration Easily integrate your subscription quizzes with your e-commerce platform (such as Shopify), CRM systems, and marketing tools. This ensures you can collect customer data and offer personalized recommendations effortlessly. Boost Conversion Rates Turn quiz participants into loyal customers with tailored product suggestions that match their preferences. Our quizzes drive higher conversion rates by recommending subscription options that fit customers’ needs. Mobile-Friendly Experience With more customers shopping on mobile devices, our quizzes are designed to be fully responsive, providing a seamless experience across all devices, from smartphones to desktops. Data-Driven Insights Gain valuable insights into customer preferences with detailed quiz analytics. Track which subscription box options are most popular and use the data to refine your marketing and product strategies. Support for Multiple Industries Whether you’re offering beauty, snacks, wellness, or niche subscription boxes, Visual Quiz Builder supports a variety of industries. Create quizzes tailored to your specific subscription box offering and drive more conversions. Learn more about Shopify’s #1 product quiz app and see how it works. Trusted by Top Brands FAQs What types of subscription boxes can I create quizzes for? How can quizzes help improve my subscription box customer experience? Can customers modify their preferences in the quiz after subscribing? How do I track the success of my subscription box quiz? Can I set up recurring quizzes for customer feedback? Ready to increase sales? Try Visual Quiz Builder free for 14 days. Start creating engaging, personalized subscription box quizzes for your brand today and see the difference in conversion rates. 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Visual Quiz Builder is a product recommendation quiz maker used by some of the biggest e-commerce brands on Shopify. See it in action here. Product Recommendation Quiz Maker Boost conversions and personalize marketing campaigns with Visual Quiz Builder. Create effective e-commerce product recommendation quizzes that deliver results. REQUEST DEMO EXPLORE QUIZ EXAMPLES PRODUCT RECOMMENDATION QUIZZES FOR TOP E-COMMERCE BRANDS A PRODUCT RECOMMENDATION QUIZ MAKER WITH AN IMPACT Discover how Thigh Society increased conversions by 2.5x with a branded product recommendation quiz. 11.5% 65k quiz-to-purchase conversion rate emails collected in just one year SEE FULL CASE STUDY SEE MORE EXAMPLES PRODUCT RECOMMENDATION QUIZ EXAMPLES How are other e-commerce brands using Visual Quiz Builder? Let’s take a look. Dogelthy Dogelthy, a natural supplements brand for dogs, uses a custom product recommendation quiz to match dog owners with the right vitamins, minerals, and proteins. In just 8 months, Dogelthy achieved a 3.25x increase in new customer conversions and an 84% quiz completion rate. SEE FULL CASE STUDY Divi Divi, an online haircare brand used Visual Quiz Builder’s product recommendation quiz to guide customers toward products that meet their needs. The brand's custom results page includes product ratings, clear product descriptions, and an embedded shopping cart. Now, 1 in 8 quiz takers place an order. SEE FULL CASE STUDY Clothes Doctor Clothes Doctor, a high-end laundry brand, leverages a simple quiz with big impact. 1 in 5 quiz takers make a purchase. Clothes Doctor also follows up with an email marketing campaign thanks to the integration with Klaviyo. SEE FULL CASE STUDY VISUAL QUIZ BUILDER, OFFERS IN-DEPTH FEATURES THAT WILL MAKE YOUR QUIZ FUNNEL POP Visual Quiz Builder builds on-brand, high-performing quizzes with all the features you need, including: Intuitive design and interface Interactive and engaging quizzes with images, videos, and other media elements Branch logic to guide customers Al automation to speed up quiz creation Seamless integration with existing marketing tools Support from a strategic expert who assists with quiz customization Plus, Visual Quiz Builder offers exclusive features other quiz makers lack, including: Advanced JS and CSS customization to match branding and upgrade functionality Advanced API with access to quiz data to send to cart or store sections, or customize data pipelines and analysis Calculations to provide a score to quiz takers based on answers during the quiz Dynamic and individualized discount codes for each quiz taker Automatically translated quizzes into 24 different languages Free plan for up to 50 quizzes TRY FOR FREE HOW TO GET STARTED Create your first product recommendation quiz for e-commerce today. Getting started with our product recommendation quiz maker couldn't be easier. Just follow these five steps. STEP 1 : Search Search for the Visual Quiz Builder app in the Apps category in the Shopify search bar. STEP 2 : App Page STEP 3 : Permission STEP 4 : Choose Your Subscription STEP 5 : Accept Payment Terms DOWNLOAD THE QUIZ MAKER TODAY

AI Shopping Agent Recommendation Component Agent Responses & Customer Data Quiz Performance Insights AI Shopping Agent We recently shipped the biggest addition to Visual Quiz Builder since the quiz itself: an AI Shopping Agent that helps shoppers find products through a conversation instead of a fixed set of questions. What it does A chat widget sits on your storefront. A shopper types what they're after in their own words — "something for dry skin that won't break the bank" — and the agent asks a few clarifying questions before recommending products. It's an LLM experience with your guardrails around it: your products, your tone, your recommendation widget. Why it matters Quizzes are great when a shopper is willing to answer five questions. Plenty aren't. The agent catches the shoppers who would otherwise bounce off a landing page, and it does it without giving up the control a quiz gives you. You decide the persona, the tone, how many questions it's allowed to ask, and which products it can reach for. How to set it up 1. Open the new Agents tab in the left sidebar and click Create Agent. 2. Under Assistant Identity, set the persona name, tone of voice (professional, casual or enthusiastic), subtitle, start button label and welcome message. 3. Pick a Recommendation Strategy — Best Sellers, Trending Products or Product Discovery — and set the maximum clarifying questions and maximum recommendations. 4. Use Widget Appearance to match the launcher, colours and position to your theme. 5. Under Advanced Settings, set the auto-open delay, how long conversations are remembered (0 disables history), and whether shoppers see the agent's thinking steps. 6. Click Save Agent. Saving unlocks the Recommendation Component and Live Preview. 7. When you're happy, click Enable in Shopify, switch on the Shopping Agent app embed in the theme editor, and save. Storefront Availability will flip to Live. Review AI Shopping Agent in our knowledge base for the full walkthrough. Recommendation Component What it does The Recommendation Component decides how recommended products actually look inside the chat. Rather than picking from templates, you describe the card you want in plain English and the agent builds it. Why it matters A chat window is a small, awkward canvas. Cards that look great on a result page fall apart in a 400px-tall bubble. Being able to say "compact mobile cards, big image on top, full-width add to cart" and get exactly that — then tweak it in one more sentence — is much faster than fighting a template. How to set it up 1. After saving your agent, open the Recommendation Component tab. 2. Choose a recommendation type: Products, Variants, Collections or Regimen. 3. Write your prompt. Type @ anywhere to insert dynamic fields — product name, price, description, image, variant SKU, collection name, Add to Cart button, Buy Now button and more. 4. Click Generate. To refine an existing design rather than start over, edit the prompt and click Modify. Review Recommendation Component in our knowledge base for the full walkthrough. Agent Responses & Customer Data What it does Every agent conversation is recorded in its own section of the Responses tab, updating live while shoppers are still talking. Click any record to see the full conversation, what was recommended, and everything captured along the way. The agent can also collect data as it goes and update the customer's profile in Shopify and Klaviyo: Contact information — turn on Require Contact Information and the agent asks for an email at a natural point in the conversation. Customer Properties — define values like skin_type or budget with a plain description, and the agent picks them out of the conversation and attaches them to the session. Customer Metafields — map to metafields that already exist in your Shopify store and the collected values sync straight to the customer record. An AI-generated summary of the shopper's preferences and the recommendations they saw is written to the Shopify customer's notes, so your support team has context without reading a transcript. An illustrative customer profile in your Shopify store dashboard Illustrative events recorded in Klaviyo when a customer converses with the shopping agent Illustrative completion event with product recommendations recorded in Klaviyo Why it matters This is the difference between a chatbot and a channel. A conversation that ends in a Shopify customer record with tags, metafields and a summary is a segment you can email tomorrow — not a nice interaction that evaporates. How to set it up 1. In your agent's Customer Data Capture section, enable Require Contact Information. 2. Click Add Property for each custom value you want, with a short description so the agent knows what it's looking for. 3. Click Add Metafield and enter the metafield name exactly as it appears in Shopify. Names must match exactly for the sync to work. 4. Check results in Responses. Review Shopify Integration in our knowledge base and Klaviyo Customer Segmentation for the full walkthrough. Quiz Performance Insights What it does The insight on your quiz list — the one that grades how a quiz is performing over the last three months — got considerably sharper this month. Why it matters The original version graded every quiz against one completion benchmark, which was unfair. A quiz that demands an email before showing results will never complete at the same rate as one that doesn't, and telling a merchant their 72% is "needs work" when it's actually strong for their setup is worse than saying nothing. The benchmark now adjusts for what you ask of people. For example: Email required — strong above 70%, good above 60%, needs work below 60%. Email optional — strong above 75%, good above 65%, needs work below 65%. No email — strong above 85%, good above 75%, needs work below 75%. The insight also now names the single question costing you the most completions (outside of the email question). Quiz Performance Insights is an excellent place to peek before starting a conversation with your quiz analytics using the VQB Integration with ChatGPT and Claude. How to set it up Nothing to switch on. Open the Quizzes tab and look at the insight on any quiz with enough recent traffic.

Most quizzes are good at one thing. They either finish well, or they collect emails well, or they convert well - rarely all three, because the choices that help one tend to hurt the others. Ask for an email and completion drops. Keep it short and you learn less. Push hard to the product and people leave. Whole Health Studio's supplement quiz does all three at once, and the reason is mostly about the order they ask things in. The Opportunity Supplements are a category where shoppers know the symptom, not the product. Someone arriving at a supplement store rarely knows whether they want magnesium glycinate or a B-complex. They know their skin is breaking out, or their gut feels off, or they're exhausted. That gap between symptom and SKU is where a shopper stalls - and where a quiz earns its place, because it turns a vague complaint into a specific recommendation without a support ticket. Supplements carry a second complication most categories don't: some recommendations are genuinely inappropriate for some people. Pregnancy, breastfeeding and prescription medications all change what you can responsibly suggest. A quiz here isn't only a merchandising tool - it's the safest place to ask those questions before anything gets recommended. The Solution Seven questions that qualify before they recommend, with the email left until last. The "Personalize Your Supplement Routine" quiz runs seven questions in a deliberate order: 1. Name: a text field, so the result page can address them directly. 2. Age range: Under 18 / 18–34 / 35–49 / 50+. 3. How do you identify? including Non-Binary and Prefer not to say. 4. Are you currently: Trying to conceive / Pregnant / Breastfeeding / None of the above. 5. Are you currently on any prescription medications? Yes / No. 6. What area of your health would you like to support? multi-select, twelve options. 7. Email. Three design choices are doing the heavy lifting. They qualify before they recommend. Questions 4 and 5 exist to rule things out. In a category where a wrong recommendation to a pregnant customer is a real problem, that screening happens up front — and it doubles as segmentation, because "trying to conceive" and "breastfeeding" are completely different customers with completely different baskets. The one question that matters is multi-select. Question 6 is the only multi-select in the quiz, and it carries twelve options — energy, hormones, stress, hair, skin, sleep, psoriasis, eczema, gut, anxiety, preconception, pregnancy. Real people don't have one health concern; they have three. Forcing a single choice would produce a tidier quiz and a worse recommendation — and this is a store that recommends a routine rather than a single product, so the multi-select is what makes the routine coherent. The email is question seven with opt-in for marketing. Not a gate on the landing page, not a wall in the middle — the very last thing, after the shopper has answered everything and is one click from their result. This is the choice that explains the numbers below. Whole Health Studio by the numbers All-time performance for the supplement routine quiz: 85.5% completion rate 72.5% opt-in rate 13.0% quiz-to-purchase conversion rate The completion figure is the one worth sitting with. A quiz that asks for an email typically completes in the 60–70% range — our own benchmark calls anything above 70% "strong" for an email-gated quiz. Whole Health Studio sits at 85.5% while collecting an email from 72.5% of people. That isn't a trade-off they won; it's a trade-off they avoided, by asking last. The conversion rate does the same job from the other end. Roughly one in eight people who engage with the quiz go on to buy, at an A$54 average order, in a category where the second and third orders are where the economics actually live. What their answers reveal Looking at three months of responses, the audience is narrower than you'd guess: 99% who answered the identity question selected Female, and 86% were aged 18–34. That's not a general wellness audience — it's a specific one, which informs every aspect of their business from marketing to new products. The health concerns people select are led by gut and digestive health (44%), acne and skin health (38%), hair health (35%) and hormones (35%). Most categories had a similar conversion rate, except Hair Health, a category in which Whole Health Studio does not currently offer a solution. However, the quiz provides them excellent insight into their product roadmap! The takeaways you can copy Ask for the email last. If your opt-in rate is high but your completion rate is low, the email ask probably isn't your problem — the questions before it are. If both are low, try moving the email to the final slide before you touch anything else. Whole Health Studio gets 72.5% of people to hand over an email precisely because by then they've invested six answers and can see the finish line. Let the important question be multi-select. In any category bought as a set — supplements, skincare, coffee, pet food — forcing one choice produces a cleaner quiz and a worse recommendation. Recommend a routine, and the multi-select becomes the thing holding it together. Then read the quiz backwards. The most valuable output here wasn't a recommendation — it was finding out that the third most popular thing customers ask is a category where Whole Health Studio doesn't currently offer a product. Your quiz is the cheapest customer research you own. With VQB's AI Insights and connector / plug-in to Claude / ChatGPT, surfacing insights is one engaging chat session away.

Plum Deluxe Tea is a loose-leaf tea company built around small-batch, hand-blended teas and one of the most loyal subscription communities in the category. Their catalog is a delight — and a dilemma. When you sell dozens of blends across black, green, herbal, and seasonal collections, a new visitor's first question is always the same: where do I start? The proof: years of quiz data pointing the same direction Plum Deluxe has run a tea-matching quiz with Visual Quiz Builder for years — a handful of taste questions (caffeine, flavor profile, when you brew) that walk each shopper to their match on a custom, on-brand result page. The long-running numbers: 14,029 shoppers have engaged with the quiz, and 12,346 finished it — an 88% completion rate 7,872 emails collected along the way Of the quiz takers VQB could track through to checkout, 1,740 of 4,985 went on to purchase — roughly 1 in 3 (34.9%) The AOV of quiz takers placing an order was over $52, well above the AOV of a non-quiz takers to the site. Tea bundles on the site are priced in the $40-45 range and individual teas are typically $8. And they don't dawdle: about 80% of those purchases happen within 24 hours of taking the quiz That last pattern is the insight. Quiz takers weren't just browsing — they were converting at a rate most stores only see from their most loyal segments. The quiz wasn't a widget on the site. It was quietly the best salesperson on staff. The bet: promote your best salesperson So this spring, Plum Deluxe acted on their own data — in two moves: The quiz went into the homepage hero. Not a link in the nav, not a banner halfway down the page — the quiz call-to-action now sits front and center in the hero section, the first thing every visitor sees. If quiz takers convert at triple digits relative to everyone else, the math says: make more visitors quiz takers. They simplified the quiz itself. The new version trims the path from first question to recommendation, so the promise the hero makes — "Find your blend in 30 seconds" — is one the quiz actually keeps. The rest of the machine stayed: recommendations render on a custom result page in their own theme, and returning visitors get a "Welcome Back" screen with their previous results one tap away — a small touch that matters enormously for a replenishment product like tea. For a more in-depth look into their prior quiz funnel, check out 'Discover your Perfect Cup' by Plum Deluxe. Early returns (first five weeks) The new quiz went live in early June 2026. It's early — but the first five weeks look like this: A 98% completion rate, up from an already-excellent 88% (the new quiz does not ask for email) 21% of takers place an order, a number that keeps climbing as recent quiz takers come back to buy (the long-run rate on the previous quiz settled at 35%) The same buy-it-now behavior: three-quarters of those purchases came within 24 hours The takeaway you can copy Check your quiz's conversion rate against your store's. If quiz takers are converting at a multiple of everyone else — and they usually are — your growth lever isn't tweaking the quiz, it's putting it where everyone will take it. Promote the CTA up the page (yes, even the hero), cut every question that doesn't earn its place, and let your best salesperson greet every visitor instead of the few who find it. So…what are you waiting for?