Team Dog, a science-backed premium dog food, treats, and supplements brand, created a meal plan quiz to help customers navigate their product ranges and build the perfect diet for their dogs.
After just 6 months, Team Dog has seen a 1.5x increase in conversions with the quiz and an 88x return on their investment.
Here’s how…
The challenge: Team Dog needed an educational and sales-driving tool
Founded by Mike Ritland, a former Navy SEAL and Special Operations K9 Trainer, Team Dog has one goal: to offer a comprehensive line of complete, nutrient-dense food and supplements tailored for all dog breeds, ages, and activity levels.
But with specialized ranges (Essential, Elite, and Raw), Team Dog faced two key challenges: 1) educating consumers about the benefits of each range and 2) helping them select the best option or combination for their pet’s unique requirements.
Aware that a well-crafted quiz could help inform customers, recommend a personalized meal plan for their dog, and drive owners to purchase, Team Dog set out to find the right quiz partner.
After assessing several product recommendation tools, Team Dog selected Visual Quiz Builder for its flexibility, ease of use, and customizability. They’ve since loved our support team’s responsiveness and how we take their feedback onboard to roll out new features and improvements.
The solution: Team Dog builds a meal plan quiz with Visual Quiz Builder
Visual Quiz Builder worked with Team Dog to develop a custom quiz strategically placed within their homepage navigation bar to capture the most traffic.
Dynamic headings create a high degree of personalization
Team Dog's quiz uses dynamic headings, an advanced feature in Visual Quiz Builder's app result page that personalizes the messaging on the result page based on a quiz taker's responses.
The below results page features the pet’s name (Rigby), recommends the amount of food needed (1 to 1 ¼ cups) based on its weight, gender, and activity levels, and the type of food (dry) based on its age, allergies, health needs, and the owner’s preference.
First-party data makes retargeting easy
73% of quiz takers opt-in to receive exclusive deals and promotions over email. This allows Team Dog to:
Send personalized product recommendation emails.
Retarget those who failed to convert.
Upsell existing customers who only purchased food but might now be interested in treats and supplements.
While they currently use the native Visual Quiz Builder feature, they are considering using our Klaviyo integration. This would add quiz takers to a separate list and email their recommended meal plans. Quiz takers would also be segmented based on their quiz responses and then directed to personalized email and SMS marketing flows.
“Visual Quiz Builder is a great product. It has met our needs nicely' - Zoltan V, Team Dog
The result: Team Dog achieves 1.5x more conversions and 88x ROI
Visual Quiz Builder's quiz solution has had a transformative impact on Team Dog.
In just 6 months, the quiz achieved a 6.4% conversion rate, a 150% increase compared to their overall store conversion.
The quiz transformed Team Dog’s customer experience too. With a 58% completion rate, they collected valuable customer data, helping Team Dog make personalized product recommendations that build consumer trust and remove barriers to purchase.
With an 88x return on investment, Team Dog is already looking to the future, continuing its partnership with Visual Quiz Builder for more advanced quiz customization and better use of our Klaviyo integrations.
Enjoy the same success as Team Dog
It’s hard to believe everything a quiz can do for your Shopify store but Team Dog’s success proves its effectiveness.
Want to achieve 1.5x more conversions like Team Dog? Start building your quiz today. Sign up for a free 14-day trial with Visual Quiz Builder.
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