Health and Wellness Marketing Ideas: Supplement Lead Generation Quizzes

Q: What is health marketing?

Health marketing promotes healthcare solutions using strategic messaging to help buyers find products tailored to their needs. It often involves audience segmentation, precise targeting, and fostering long-term customer relationships. Interactive quizzes can guide buyers to the most suitable products.

Q: How to approach wellness marketing?

Effective wellness marketing focuses on personalization, helping prospects quickly find the right products for their goals. Product recommendation quizzes are commonly used to streamline this process, and should be quick, easy to use, and integrated smoothly into the customer journey.

Q: What are 3 examples of health and wellness marketing?

Semaine Health offers a hormonal health quiz to personalize supplement plans. Vitapack provides tailored vitamin regimens through a multilingual lead-generation quiz. SMOOSY uses a smoothie quiz to match users with flavors and allows customers to build a custom box for purchase.

Q: What is the market for wellness?

The wellness market grew 6.5% annually from 2013 to 2023 and is projected to continue expanding. The Global Wellness Institute expects 7.3% annual growth, outpacing the global GDP. Key growth areas include healthy eating, nutrition, weight loss, mental wellness, wellness tourism, and wellness real estate.

Mahesh Balakrishnan
Apr 17
5 min read

Updated: Jul 5

The wellness market is growing at an exponential rate. Worth a projected $9 trillion by 2028 with an annual growth rate of 7.3%, competition in the wellness space is increasingly fierce. To stand out, brands need a strong marketing strategy.

Of course, one of the most important elements of successful wellness marketing is understanding customer needs and helping them find the right solution. Fortunately, product quizzes make this simpler, faster, and more convenient.

With that in mind, here are ten health and wellness marketing quiz examples to inspire your wellness marketing strategies and product recommendation quizzes.

10 Wellness Marketing Quiz Examples That Effectively Generate and Convert Leads

1. Survivor RX

Survivor RX provides supplements to cancer survivors. They use a product recommendation quiz as part of their health and wellness marketing. It includes highly detailed, medical-grade questions to effectively and honestly recommend products.

The results page provides valuable details like product reviews, FAQs, and a visible shopping cart. Smart logic jumps streamline the experience; users who are pregnant, undergoing treatment, or allergic to mushrooms skip ahead to their results sooner.

The image shows a personalized oncologist-recommended supplement routine for ‘Sarah’ from Survivor RX, featuring Melatonin SR (top left), Vitamin B12 (top right), Pre + Probiotic Blend (bottom left), and Omega-3 TG (bottom right). Beneath each product is an ‘Add to pack’ CTA button to drive conversions. — Survivor RX result page with recommendations

The image shows an honest message about the limitations of the Survivor RX product range, as they don’t offer appropriate supplements for ‘Martha’. The message has appeared as Martha is either pregnant, breastfeeding, or trying to get pregnant. — Survivor RX result page with recommendations

2. Semaine Health

Semaine Health is a supplement brand selling products that benefit hormonal balance and well-being.

The e-commerce quiz allows users to find supplements that meet their wellness needs, providing product recommendations and subscription options. The result page also includes a “Works Better Together” section, where quiz takers see complementary products. This wellness marketing technique encourages higher-value sales.

The image shows personalized product recommendations from Semaine Health, featuring a balanced cycle duo (on the left) and a 40+ total trio (on the right) with options to choose a one-time purchase or subscription. An ‘add to cart’ CTA encourages conversion.

3. Vitapack

Vitapack creates personalized vitamin regimens designed to support customer health and well-being goals — everywhere.

Because the brand operates in both Germany and Czechia, the lead generation quiz uses the Visual Quiz Builder native translation feature, allowing users to select their preferred language for a better user experience.

The image shows Vitapack’s product quiz welcome page on the Czech website. It encourages users to ‘find out what [their] body is missing’, highlighting how long the quiz will take (5 minutes) and the benefits of taking it (tailored to your needs, lifestyle, and goals). The CTA ‘Here we go’ invites users to start the quiz.

The image shows the Vitapack product quiz welcome page on the German website. It encourages users to ‘answer a few questions to receive tailored recommendations.’ The CTA ‘Let’s go’ invites users to start the quiz.

4. Vitday

Vitday is a supplement brand with another excellent quiz and wellness marketing strategy.

Throughout, users answer detailed health questions to get personalized product

recommendations. To keep quiz takers informed and engaged, “Why do we ask this?” links explain each question, building trust, guiding responses, and showcasing the brand’s expertise.

5. Smoosy

SMOOSY, a premier online store for frozen fruits in Taiwan, created a quiz with a built-in AI diagnosis tool to help customers select their ideal flavors.

To streamline the checkout process, the quiz result page features ‘Add to cart’ CTAs with product quantity selectors beneath each recommended product so quiz takers can easily build their eight-pack smoothie box without leaving the results page. Once the chosen products are selected, customers can checkout by clicking ‘View my cart’.

The image shows personalized smoothie recommendations from Smoosy. The highly-visual page recommends three smoothies, showcasing the fresh fruit that goes into each one. A quantity selector and ‘add to cart’ CTA beneath each product drives conversions.

6. Juna

Juna, a plant-based supplement brand, created a short and simple quiz as part of its supplement marketing to recommend products based on users’ wellness needs and encourage email sign-ups with a pre-results page. To boost conversions, Juna offers a 15% discount for new customers, reinforced by a clear call-to-action (CTA) button: “Show My Code.”

7. Highline Wellness

Highline Wellness is a CBD brand that sells oils and gummies to help customers feel calmer and happier, and sleep better.

A powerful tool in their health and wellness marketing strategy, their wellness quiz uses branching logic to help customers find the right product. Their answer to the question “Why are you looking to use CBD?” influences the next set of questions they’re asked, keeping the quiz hyper-relevant to each quiz taker and ensuring personalized results.

8. Myorganic Formula

Myorganic Formula sells organic baby formula, available in cow’s milk, goat’s milk, and hypo-allergenic varieties.

The lead generation quiz asks parents about their babies’ and formula needs, including food restrictions and formula priorities. The quiz then displays the recommended product and its price on a result page. Here, quiz takers can alter the currency and see what the product costs in their location, without leaving the page.

The image shows personalized product recommendations from Myorganic Formula, featuring a Ready to feed formula (on the left) and a hypoallergenic ready to feed formula (on the right). The page displays the price in US dollars, but there is a dropdown to select an alternative currency.

9. The Workout Witch

The Workout Witch provides somatic exercise courses designed to release stress and stored trauma.

Users take a short yet engaging 5-question quiz to discover where trauma is stored in their bodies. The results page reveals the location and encourages users to learn what this means.

The image shows a quiz result page from The Workout Witch. It reveals the location of the trauma (shoulders) and encourages users to learn what this means with the CTA ‘click the image to find out what this means’.

10. Suplibox

The best health and wellness marketing quiz makes progressing from the results page to check out effortless — and Suplibox does this excellently.

The Suplibox quiz asks users about their current and future health and lifestyle goals before recommending relevant products. On the result page, quiz takers can choose between a one-time purchase and a subscription, and edit the cart without leaving the page. This minimizes clicks, streamlining the checkout process to drive sales.

The image shows personalized product recommendations for ‘Elle’ from Suplibox, featuring a relaxation blend (on the left), a magnesium complex (in the middle), and a B-complex (on the right) with options to choose a one-time purchase or save 15% with a 3-month subscription.

Boost Your Health and Wellness Marketing with Visual Quiz Builder

Wellness quizzes power effective health and wellness marketing strategies, building customer trust and engagement. Visual Quiz Builder makes it easy to design, build, and launch a Shopify e-commerce quiz. The platform provides plenty of customization options, email integration, and powerful analytics.

Try it today. Start a free trial of the Visual Quiz Builder Shopify app.

Health and Wellness Marketing FAQs

What is wellness marketing?

Brands in the wellness industry use wellness marketing to promote their services and products across multiple channels. Social media is one of the most prominent spaces for wellness marketing, but email campaigns can play a key role in nurturing conversions too. Improving SEO and increasing online visibility are also important.

Businesses (particularly large-scale brands) may have several marketing channels to manage when promoting their services and products. Tracking performance, audience research, and adjusting strategies are all important for consistently successful marketing.

What is health marketing?

Health marketing involves promoting solutions to buyers with strategic messaging, helping them find the healthcare products they need for specific issues or conditions. Audience segmentation and precise targeting are integral to health marketing, and brands use various channels to connect with consumers.

When dealing with health marketing, brands typically focus on establishing long-term relationships with customers and helping them through their healthcare journeys. Quizzes can be an effective way to guide buyers to the right choice for their unique needs.

How to approach wellness marketing

Personalization is one of the most important aspects of effective wellness marketing. Brands should help prospects find the best products for their specific needs and goals easily. This will save valuable time, as they won’t need to scour your entire product catalog.

Creating product quizzes can aid and streamline the personalization process. Numerous brands incorporate quizzes into their websites to determine visitors’ needs and recommend relevant products. Quizzes should be easy to navigate and quick to complete.

What are 3 examples of health and wellness marketing?

Three brands that have created effective health and wellness marketing strategies are Semaine Health, Vitapack, and SMOOSY.

Semaine Health sells supplements designed to maintain a healthy hormonal balance and general wellbeing. Its hormonal health quiz is the first step in customers achieving a personalized supplement plan.
Vitapack offers personalized vitamin regimens for supporting overall health and wellbeing. Its lead generation quiz gives users a plan tailored to their health needs and objectives, with a translation feature to accommodate Vitapack’s international audience.
SMOOSY is a Taiwanese online store selling frozen fruits. Its diagnosis quiz helps visitors find the flavors best suited to their personal tastes. The quiz result page allows buyers to create a box of eight smoothies before clicking through to the checkout, creating a streamlined conversion process.

What is the market for wellness?

The wellness market grew 6.5% annually from 2013 to 2023, and it’s expected to expand in the future. The Global Wellness Institute (GWI) expects market growth to move at an accelerated rate, with its annual growth estimated to be 7.3% higher than the projected 4.8% global GDP growth rate.

It’s expected that key growth drivers will include healthy eating, nutrition, and weight loss, wellness real estate, mental wellness, and wellness tourism.