Adding a Shopify product quiz to your website ensures a top user experience, builds customer trust, and improves conversion rates. It also provides zero-party data to segment your audience and create personalized marketing campaigns.
With these benefits in mind, here’s how to make a quiz on Shopify.
Step 1: Choose your Shopify Quiz Builder App
There are several Shopify quiz builder apps out there but you should choose one that offers the following features:
Easy to use. The best Shopify quiz builder apps create e-commerce quizzes quickly and easily. You shouldn’t need technical knowledge to add text, drop-down options, sliders, scoring questions, and branching logic.
On-brand design. To ensure consumer trust and a positive user experience, your Shopify product quiz should align with your branding. The best quiz builders give you flexibility over the colors, fonts, backgrounds, and buttons included in your quiz design.
Zero-party data collection. By collecting consumer data and integrating it with your email marketing tools, the best quiz builders allow you to retarget customers with personalized email marketing campaigns. You can use quiz responses to tailor your marketing materials.
In-depth analytics. Tracking how your e-commerce quiz is performing should be easy. Your Shopify quiz builder should provide real-time, in-depth analytics relating to usage, completion rate, and conversion rate. This helps improve your quiz for users and demonstrate its ROI.
Visual Quiz Builder is a Shopify quiz app that ticks all these boxes and more.
Step 2: Select Your Quiz Design
Next, it’s time to select your Shopify product quiz design. You can start from scratch, use a template, or use AI to speed up the quiz-making process.
If you start from scratch, consider setting global theme rules relating to items like your logo, fonts, and buttons. You can do this now or later — it’s up to you.
Step 3: Add Content
When making a quiz on Shopify, add content including questions, images, tooltips, pop-ups, and tags.
Questions
Write questions that are easy for quiz takers to understand. Then, add distinct answer options.
Images
Add images to your quiz to clarify complicated answer options for quiz takers. Rug brand Double does this effectively in their Shopify quiz.
Tooltips
Add tooltips next to the question heading or subheading to allow users to hover over the tooltip icon and see guidance or contextual information relating to the question.
Pop-ups
Pop-ups appear within the quiz, providing users with extra information relating to the question they are trying to answer. Semaine Health uses this quiz content to great effect.
Check out these quiz design best practices for more information.
Step 4: Add Products
Next, you need to add products. Select which products to include or exclude then populate your recommendations one of three ways:
Using a Most Likely Match
With this approach, products earn points when users select answers associated with the product tag. Users are then presented with a results page that contains the three highest-scoring products.
You can fine-tune this approach by weighting your questions differently, say if a question is particularly important or relevant.
Using a Perfect Match
With this approach, the algorithm recommends products that match all the answers a quiz taker has selected. Your results page will show individual products, rather than collections (groups of products).
Using AI Tagging
AI tagging speeds up the process of tagging your quiz. AI looks at your product names, collections, and descriptions before analyzing your quiz questions and answer options. Using this information, AI decides which products to associate with which questions.
Step 5: Insert Data Capture
All quizzes should include a data capture page. This is where you collect user email addresses or phone numbers to use in future marketing campaigns. Simply create the text and visual elements to include on your data capture page.
Team Dog’s Shopify product quiz is a great example. By encouraging users to “Subscribe for exclusive deals and promos”, the brand shows what users stand to gain by opting in to email marketing.
Step 6: Add a Promo Code
The promo code is another useful element of any Shopify product quiz. It eases the transition between quiz questions and product recommendations to boost your store conversion rate. There are two different promo codes to choose from.
Single Promo Codes
A single promo code is the same for every quiz taker, like the 15% discount code Dogelthy uses as part of its Shopify quiz.
Dynamic Discount Codes
Dynamic discount codes are unique to each customer. This is the approach taken by haircare brand Divi. On their quiz result page, users are offered dynamic subscription discounts.
Step 7: Design Your Results Page
The content and design of your results page are crucial to conversions. Here are some other elements to include.
Dynamic Headings
Dynamic headings personalize the content on your results page. You can address the user by name and give tailored advice based on a user’s quiz answers.
This is what Team Dog does as part of its Shopify quiz. The results page features the pet’s name, the type of food recommended, and the amount of food needed.
Product Slots
This feature categorizes product recommendations. Instead of appearing in a list, products sit under subheadings (or product slots). This helps users make sense of their results and select relevant products more easily. The Cellcosmet Shopify quiz is a great example.
Upsell Products
Add a widget to suggest additional products that may interest your customers. You can upsell products based on whether they are:
Best selling
New arrivals
Related to the recommended products
Alternatively, manually add the products to recommend with each result.
On the results page of the Semaine Shopify quiz, users see a “Works better together” section which includes complementary products.
Step 8: Customize the Entire Quiz to Your Brand
Your Shopify product quiz should feel like an integral part of your Shopify store. Customize the branding of your quiz to match the branding across the rest of your site.
Here are the design elements and tools to consider.
Fonts
Choose fonts for your titles, body text, buttons, and answer options. With Visual Quiz Builder, use custom fonts by simply adding a URL or uploading the custom font file.
Logos
Add your logo and decide where it will appear within the quiz. This reassures users that, despite navigating to the quiz, they are still on your website.
Theme
Use themes to speed up the design customization process. These themes are a quick way to set font, background, and button settings.
Backgrounds
Select different backgrounds for mobile and desktop versions of the quiz, choosing between colors and images.
Custom CSS Editor
To take full control over the design of your quiz, add CSS styling and see the impact of added code in real-time.
Thigh Society has a great example of a branded quiz on its Shopify website. The color scheme, fonts, and images match the look and feel of the rest of the site.
Step 9: Add Integrations
Integrate Visual Quiz Builder with other software, including:
Shopify. Integrate your quiz with Shopify to import Shopify tags easily. It’s then simple to assign tags to customers and populate customer metafields.
Klaviyo. Integration with Klaviyo supports the personalization of email and SMS marketing. Create flows that trigger marketing correspondence based on quiz responses.
Omnisend. Integration with Omnisend supports product recommendations and customer tagging. It helps segment customers and create personalized email campaigns.
Google Analytics. Integrate your quiz with Google Analytics to track customer events using GTM dataLayer global object.
Meta Pixel. Leverage the robust integration with Meta Pixel to receive quiz events and set up lookalike audiences in Meta / Facebook.
Step 10: Publish
A good Shopify quiz builder provides multiple publishing options for your quiz. These may include:
As a Standalone Landing Page
Include your Shopify quiz as a standalone landing page, linking to it from the header menu on your website. This is what Stix Golf, a golfing gear store, chooses to do.
As a Pop-up
Another way to publish your Shopify product quiz is as a pop-up. As a user browses your site, a pop-up appears, with a call to action to complete the quiz. Here’s an example quiz pop-up from skincare brand, Bohemia.
As an Embed
An embedded e-commerce quiz is added to an existing page of your website. You can see an example of this in the Function of Beauty quiz.
As an iFrame
If you are using Shopify Headless with a frontend platform like Hydrogen, publishing your quiz as an iframe is sometimes the best option. This is what Face Theory chose to do.
Make a Quiz on Shopify with Visual Quiz Builder
Visual Quiz Builder makes building an effective Shopify quiz easy. With email integration, powerful analytics, and on-brand customizations, it’s the perfect Shopify quiz app to convert customers and get results.
Start a free trial to find out what this Shopify app can do for your online store.
Comments