What we love about this quiz:
Semaine Health created a simple yet informative and high converting quiz to help women of all ages and varying symptoms find the best 3 products tailored to their individual needs. The results have been pretty incredible with the quiz delivering a 73% higher AOV to the average customer shopping on their Shopify store. A quiz taker is also 2.5x more likely to convert compared to a visitor to the store and the number has been improving with certain optimizations that the Visual Quiz Builder team recommended to the Semaine Health team.
Result Page
Semaine Health's result page uses Visual Quiz Builder's no-code app result page and uses many of its high converting features.
Each product recommendation is accompanied by a short description that is no more than 40 characters and succinctly conveys the benefit of the product.
The result page defaults to the subscription option with the benefits of a subscription clearly conveyed in terms of price, shipping and other benefits through a tooltip.
Semaine Health also recommends "Works Better Together" products in a section under the 3 primary product recommendations -- these products are complementary to the first product recommendation.
Informative yet concise
Content slides are a great way to share aspects of your brand and product without increasing drop offs. But another often overlooked approach is to embed the information into pop-ups within each question so the customers who already know what they're looking for can have a lower friction quiz experience.
Partnership between VQB and Semaine Health
Semaine Health reached out to the Visual Quiz Builder team to do a review of their quiz and solicit suggestions on how to further improve the conversion rate. The Visual Quiz Builder team recommended rephrasing certain questions and de-duplicating answer choice across questions. Additionally, the team made certain UX improvements to the pop-ups in mobile mode. While these optimizations were only made 10 days back, the results have been pretty spectacular with the conversion rate going up almost 33%, thanks to the collaboration.
Personalized Follow-up Marketing
Semaine Health leverages Visual Quiz Builder's integration with Klaviyo to send personalized product recommendation emails.
So…what are you waiting for?
Bình luận