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E-Commerce Quiz Examples & Why They're so Effective

Updated: Nov 24, 2025


Function of Beauty provides an excellent e-commerce quiz example

A well-designed e-commerce quiz boosts website engagement and conversions. It also collects valuable zero-party data to inform product development and marketing strategies. South African skincare brand SKOON, for example, achieved a 3.5x higher conversion rate and 68x ROI with their product quiz. SKOON also captured over 13 thousand email addresses and used quiz data for targeted ads and product strategy updates. 


Adding a quiz to your site can help you increase engagement and conversions, just like SKOON. To inspire your own quiz design, here are our 11 favorite e-commerce quiz examples and the standout features that make them so effective.


1. Function of Beauty

Function of Beauty creates unique hair, skin, and body care products s for their customers’  beauty needs. Using a data-driven approach and proprietary recommendation engine, they create the perfect product formula and regimen for each customer.


Function of Beauty’s Custom Hair Quiz is a standout e-commerce quiz example. It asks customers about their hair texture, color, styling habits, and hair goals before recommending a personalized hair care routine based on their answers.


Standout feature: The first question asks for the quiz taker’s name, which Function of Beauty uses to show customers how their name will be printed on their custom Function of Beauty bottle.


The image shows the first question of the Function of Beauty product quiz, where they ask for the customer’s name. This information is then used throughout the rest of the quiz, on the quiz result page, and in follow-up communications to make the messaging feel more personal. The name is also printed on the bottle.

Several supplement brands using Visual Quiz Builder personalize subscription boxes similarly. A leading pet food brand is developing a quiz that displays the pet’s name on the food packaging!


2. Cellcosmet

Cellcosmet is a Swiss skincare brand that combines advanced science with natural ingredients in its high-end products.


Cellcosmet’s e-commerce quiz helps website visitors to “find their routine” through multiple-choice questions about their age, skin type, skin concerns, and current skincare regimen.

Standout feature: The results page recommends a step-by-step skincare regimen instead of just products. Cellcosmet uses Visual Quiz Builder’s Product Slots feature to easily categorize product recommendations.


The image shows personalized product recommendations from Cellcosmet, featuring a cleaner (on the left), an exfoliator (in the middle), and a moisturizer (on the right). Together, these three products form the recommended routine. An ‘add to cart’ CTA beneath each product encourages conversion.

The Product Slots feature is versatile and can recommend various regiment formats, such as shorter or longer routines or morning and evening regimens. 


3. SKOON

SKOON is a South African, female-led skincare brand blending African traditions with modern science to create sustainable products.


SKOON’s e-commerce quiz features conversational language and just six questions, helping users find the right daily skincare products. SKOON also uses its quiz data for ad retargeting based on different skincare concerns.


Standout feature: The SKOON quiz offers a completely on-brand user experience that seamlessly blends with the rest of their website, even displaying a dropper instead of a regular cursor.

This is a screenshot of a question in the Mario Badescu product quiz about the quiz taker’s age. There are seven answer options, ranging from 16+ to 70+. The quiz taker must select one answer.

4. Thigh Society

Another of the best e-commerce quiz examples comes from Thigh Society. This brand sells slip shorts designed to be worn under skirts and dresses to prevent chafing.


Thigh Society’s quiz incentivizes users with a 15% discount and provides a single product recommendation, ensuring the results feel personal and relevant.


Standout feature: Users submit their email address at the end of the quiz to receive a discount code, gathering valuable first-party data. Plus, the quiz automatically applies the discount at checkout, removing friction and making sales more likely.


This is a screenshot of the Thigh Society quiz result loading page. The quiz taker has been awarded a 15% discount code.

5. Stix Golf

Stix Golf sells modern, high-quality golf gear that offers a premium feel and performance at a fair price.


Stix Golf’s e-commerce quiz helps shoppers find clubs that fit by answering a few online questions. No more overly complicated fittings!


Standout feature: This e-commerce quiz from Stix Golf offers seamless integration with Shopify Markets. Users only see products relevant to their chosen market and in their currency. The first result page below, for example, shows available products in the UK and displays the price in GBP£, while the second result page displays US products in USD$.


The image shows personalized product recommendations from Stix, featuring a perform club set with a bag (on the left) and without a bag (on the right). An ‘add to cart’ CTA under each product encourages conversion.

6. Vitapack

Vitapack creates personalized vitamin regimens tailored to customers' needs, lifestyles, and goals.


Vitapack’s e-commerce quiz asks in-depth questions that assure users get product recommendations that align with their health and well-being goals.


Standout feature: Vitapack uses Visual Quiz Builder’s native translation feature to present the quiz in German and Czech, making it easy to target customers in both countries.




7. Team Dog

Team Dog is a premium dog food, treats, and supplements brand with one of the best e-commerce quiz examples. Their quiz helps dog owners build an ideal diet based on their pets' age, breed, and health needs.  


Standout feature: Users start by inputting their dog’s name. Dynamic headings then update to reflect this information, creating a more personalized and immersive experience.


The image shows personalized product recommendations from Team Dog for ‘Rigby.’ Four suggestions are made with an ‘add to cart’ CTA under each product to encourage conversion. Team Dog also reiterates the quality of their products at the top of the page.

8. Nudea

Nudea sells sustainable women’s underwear and brass. Nudea’s e-commerce quiz helps shoppers find their perfect fit. 


The quiz matches Nudea’s website branding perfectly and offers a tempting 15% discount in exchange for an email address at the end of the quiz.


Standout feature: Nudea uses an entirely custom-size recommendation engine that recommends a size that is best for their brand and only displays in-stock products in the quiz taker’s size.


This is a screenshot of the Nudea quiz result page. It displays the recommended bra size and includes a CTA to ‘chat to one of our fit experts’ for further guidance. The bottom of the page includes four product recommendations and their respective prices to encourage customers to interact with the products.

9. Semaine Health

Semaine Health sells personalized supplements for hormonal balance and well-being.


Their e-commerce quiz allows customers to find the best combination of products to meet their needs.


Their results page lets users easily buy products as a one-time purchase or a subscription.

Standout feature: Semaine Health empowers customers to make informed choices with helpful pop-ups that provide extra information. Users can click the pop-up to learn more about each question’s context.


The image shows a ‘How are hormones affected by age?’ pop-up that appears on the Mario Badescu product quiz when the quiz taker reaches the question ‘How old are you?’ The pop-up provides further clarity on the relevance of the quiz questions, helping to build trust, guide responses, and showcase the brand’s expertise.

10. Mario Badescu

Mario Badescu is a skincare brand with a wide product range. 


Another great e-commerce quiz example, the Mario Badescu e-commerce quiz is described as a “skin analysis” and guides users to their ideal products. It also summarizes the user’s responses before displaying results.


Standout feature: Quiz takers can request free samples of their recommended regimen from the results page, helping maximize conversions. 

The image shows personalized product recommendations from Mario Badescu on a quiz result page. There are two CTAs at the top of the page, ‘add regimen to cart’ and ‘request samples.’ A glyconic acid toner and the free samples have been added to the cart, with a pop-up basket appearing on the right of the screen. The customer can simply click ‘check out’ to order their recommended products without leaving the quiz result page.

11. Hexlox

Hexlox sells bicycle security systems. Their e-commerce quiz helps users find the best bike security products based on bike models. 


Quiz takers start by choosing their preferred language. Then, they answer specific questions about their bike before seeing Hexlox’s recommended products.


Standout feature: The Hexlox quiz features branching logic, providing a personalized experience for each shopper, depending on their needs and answers.


In the two below videos, each user has a different experience because they select different options. This is branding logic at work.



Build your custom e-commerce quiz

The best e-commerce quiz examples are on-brand, user-friendly, and offer personalized recommendations. They make it easy for users to purchase products by offering discounts, samples or direct buying options. 


E-commerce quizzes are also a great way to boost engagement and conversions on your store. Plus, it gives you access to valuable zero-party data such as email addresses which you can use to improve your marketing strategy.


Want to build a custom e-commerce quiz for your website? Use Visual Quiz Builder to create an effective quiz that converts customers and gets results.



E-commerce Quiz FAQs


What is an e-commerce quiz?

An e-commerce quiz is an interactive tool designed to help attract website visitors, capture valuable data, and guide users toward purchasing products. A well-crafted quiz includes concise questions related to a customer’s characteristics, appearance, and needs, as relevant to the brand’s range.


For example, an e-commerce business selling high-end dog food will ask the user questions about their pet. These may focus on the dog’s age, breed, activity, and dietary needs. On the result page, one or more dog foods would be recommended based on the user’s responses.


How do e-commerce quizzes work?

Users answer a series of questions about their preferences, needs, lifestyle, and problems. A quiz may feature simple visuals and a streamlined design to guide users smoothly from question to question, but it’s far more complicated below the surface.


Behind the scenes, logic or algorithms (AI-driven or rules-based) analyze the user’s questions to recommend specific products as per their needs. Various features determine the outcome of the quiz, such as question weighting (which assigns more value to the most important questions). 


What are the benefits of an e-commerce quiz?

An e-commerce quiz offers the following benefits:


  • Increased audience engagement: As e-commerce quizzes are interactive and feature eye-catching visuals, they capture users’ attention quickly. They help prospective customers get a feel for your business and products. 

  • Provide personal recommendations for user convenience: E-commerce quizzes are designed to provide users with personalized recommendations based on their responses. They present specific items with information on their features and benefits. Customers won’t need to search your product catalog to find the right options for them.

  • Increase conversions: Adding an e-commerce quiz to your site can boost conversions by as much as 900%, using personalized results and email retargeting to keep users engaged. 


When should brands implement an e-commerce quiz?

A brand may choose to add an e-commerce quiz to its website in the following cases:


  • Multiple iterations of a product are available: Brands may offer two or more variations of a product, such as a lipstick in several shades. A product quiz will guide potential customers to the best option for them.

  • Multiple target audiences: A target audience may consist of multiple segments. A quiz will help separate users and recommend the most appropriate solutions.

  • Products are available in many sizes and cuts: When buying clothing and accessories from an online store for the first time, customers may struggle to choose the right size. A product quiz can help recommend the correct one.


What types of products work best with quizzes?

Product quizzes are well-suited to Shopify and e-commerce brands. They help new customers find the right products quickly. Quizzes are particularly effective for the following product types:


  • Beauty: Product recommendation quizzes streamline the process of matching items to specific skin and hair types.

  • Wellness: Brands selling wellness products, such as supplements, can use quizzes to recommend items based on the user’s lifestyle, health, and goals.

  • Food and beverage: Customers shopping for certain food and beverages can find their ideal match with a personalized product quiz. 

  • Sports: Online sports stores can use quizzes to match products to customers’ sporting interests, activity levels, physical capabilities, and more. 

  • Pet products: Customers can find the best products for their pet by completing a personalized quiz on dietary needs, activity levels, breed, and more. 


How can I measure e-commerce quiz success?

Measuring e-commerce quiz performance allows businesses to understand whether their quizzes are succeeding or need improvement. Tracking key metrics offers insight into customer engagement, successful conversions, and more.


Effective metrics to track include:


  • Engagement metrics, including quiz completions, quiz completion rate, drop-off rate, drop-off questions, and time spent on the quiz

  • Lead generation metrics, including the number of quiz takers, the number of leads captured, and the lead conversion rate

  • Revenue metrics, including quiz taker conversion rate, quiz completion attributed revenue, and quiz taker average order value

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