A well-designed e-commerce quiz boosts website engagement and increases conversions. It also collects valuable zero-party data to inform product development and marketing strategies.
Here are our 11 favorite e-commerce quiz examples and the standout features that make them so effective.
1. Function of Beauty
Function of Beauty creates unique hair, skin, and body care products s for their customers’ beauty needs. Using a data-driven approach and proprietary recommendation engine, they create the perfect product formula and regimen for each customer.
Function of Beauty’s Custom Hair Quiz is a standout e-commerce quiz example. It asks customers about their hair texture, color, styling habits, and hair goals before recommending a personalized hair care routine based on their answers.
Standout feature: The first question asks for the quiz taker’s name, which Function of Beauty uses to show customers how their name will be printed on their custom Function of Beauty bottle.
Several supplement brands using Visual Quiz Builder personalize subscription boxes similarly. A leading pet food brand is developing a quiz that displays the pet’s name on the food packaging!
2. Cellcosmet
Cellcosmet is a Swiss skincare brand that combines advanced science with natural ingredients in its high-end products.
Cellcosmet’s e-commerce quiz helps website visitors to “find their routine” through multiple-choice questions about their age, skin type, skin concerns, and current skincare regimen.
Standout feature: The results page recommends a step-by-step skincare regimen instead of just products. Cellcosmet uses Visual Quiz Builder’s Product Slots feature to easily categorize product recommendations.
The Product Slots feature is versatile and can recommend various regiment formats, such as shorter or longer routines or morning and evening regimens.
3. SKOON
SKOON is a South African, female-led skincare brand blending African traditions with modern science to create sustainable products.
SKOON’s e-commerce quiz features conversational language and just six questions, helping users find the right daily skincare products. SKOON also uses its quiz data for ad retargeting based on different skincare concerns.
Standout feature: The SKOON quiz offers a completely on-brand user experience that seamlessly blends with the rest of their website, even displaying a dropper instead of a regular cursor.
4. Thigh Society
Another of the best e-commerce quiz examples comes from Thigh Society. This brand sells slip shorts designed to be worn under skirts and dresses to prevent chafing.
Thigh Society’s quiz incentivizes users with a 15% discount and provides a single product recommendation, ensuring the results feel personal and relevant.
Standout feature: Users submit their email address at the end of the quiz to receive a discount code, gathering valuable first-party data. Plus, the quiz automatically applies the discount at checkout, removing friction and making sales more likely.
5. Stix Golf
Stix Golf sells modern, high-quality golf gear that offers a premium feel and performance at a fair price.
Stix Golf’s e-commerce quiz helps shoppers find clubs that fit by answering a few online questions. No more overly complicated fittings!
Standout feature: This e-commerce quiz from Stix Golf offers seamless integration with Shopify Markets. Users only see products relevant to their chosen market and in their currency. The first result page below, for example, shows available products in the UK and displays the price in GBP£, while the second result page displays US products in USD$.
6. Vitapack
Vitapack creates personalized vitamin regimens tailored to customers' needs, lifestyles, and goals.
Vitapack’s e-commerce quiz asks in-depth questions that assure users get product recommendations that align with their health and well-being goals.
Standout feature: Vitapack uses Visual Quiz Builder’s native translation feature to present the quiz in German and Czech, making it easy to target customers in both countries.
7. Team Dog
Team Dog is a premium dog food, treats, and supplements brand with one of the best e-commerce quiz examples. Their quiz helps dog owners build an ideal diet based on their pets' age, breed, and health needs.
Standout feature: Users start by inputting their dog’s name. Dynamic headings then update to reflect this information, creating a more personalized and immersive experience.
8. Nudea
Nudea sells sustainable women’s underwear and brass. Nudea’s e-commerce quiz helps shoppers find their perfect fit.
The quiz matches Nudea’s website branding perfectly and offers a tempting 15% discount in exchange for an email address at the end of the quiz.
Standout feature: Nudea uses an entirely custom-size recommendation engine that recommends a size that is best for their brand and only displays in-stock products in the quiz taker’s size.
9. Semaine Health
Semaine Health sells personalized supplements for hormonal balance and well-being.
Their e-commerce quiz allows customers to find the best combination of products to meet their needs.
Their results page lets users easily buy products as a one-time purchase or a subscription.
Standout feature: Semaine Health empowers customers to make informed choices with helpful pop-ups that provide extra information. Users can click the pop-up to learn more about each question’s context.
10. Mario Badescu
Mario Badescu is a skincare brand with a wide product range.
Another great e-commerce quiz example, the Mario Badescu e-commerce quiz is described as a “skin analysis” and guides users to their ideal products. It also summarizes the user’s responses before displaying results.
Standout feature: Quiz takers can request free samples of their recommended regimen from the results page, helping maximize conversions.
11. Hexlox
Hexlox sells bicycle security systems. Their e-commerce quiz helps users find the best bike security products based on bike models.
Quiz takers start by choosing their preferred language. Then, they answer specific questions about their bike before seeing Hexlox’s recommended products.
Standout feature: The Hexlox quiz features branching logic, providing a personalized experience for each shopper, depending on their needs and answers.
In the two below videos, each user has a different experience because they select different options. This is branding logic at work.
Build your custom e-commerce quiz
The best e-commerce quiz examples are on-brand, user-friendly, and offer personalized recommendations. They make it easy for users to purchase products by offering discounts, samples or direct buying options.
E-commerce quizzes are also a great way to boost engagement and conversions on your store. Plus, it gives you access to valuable zero-party data such as email addresses which you can use to improve your marketing strategy.
Want to build a custom e-commerce quiz for your website? Use Visual Quiz Builder to create an effective quiz that converts customers and gets results.
Comentarios