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Skin Analysis by Mario Badescu

What we love about this quiz:


Quiz Design

The quiz looks completely native to the site. While this quiz was built on our old platform and required some CSS customization to implement Mario Badescu's vision (provided to us in a Figma document), nearly every aspect of this quiz (outside of the result page..more on that below) can be accomplished without a line of code in our upgraded platform. What a difference a year makes! Email us at help@visualquizbuilder.com if you have questions on how to replicate any design feature here from our dashboard.


The Result Page!

Mario Badescu offers free samples of their products so we added an option to request free samples of the recommended regimen and customized the result page functionality to add the relevant samples to cart. The result page is also linked to Mario Badescu's cart drawer, which is a low friction shopping experience for customers. Finally, the result page is linked to Mario Badescu's reviews app and displays the product's reviews. We support this kind of customization for our Flywheel tier clients.

Mario Badescu's Skin Analysis Result Page
Mario Badescu's Skin Analysis Result Page
Cart Drawer opens when samples are requested or items are added to cart
Cart Drawer opens when samples are requested or items are added to cart

Optimal length

Beyond 6-8 questions, customers get fatigued and completions / conversions drop.    


Integration with Klaviyo  

  • The quiz is linked to Klaviyo using VQB’s integration and quiz takers are added to a separate list and emailed their recommended regimens

  • Quiz takers can also be segmented based on their quiz responses and different segments can be directed to personalized email and SMS marketing flows

Skin Recommendation Email using VQB's Klaviyo Integration
Skin Recommendation Email using VQB's Klaviyo Integration

Quiz placement and naming

  • Main navigation menu where people can clearly see it

  • "Skin Analysis" is a catchy title that suggests immediate value to the shopper


So…what are you waiting for?



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