Pet Marketing Ideas: How to Connect With Animal Lovers

There are growing opportunities within the pet sector. Pet ownership in the US has increased significantly, with 66% of US households now owning a pet. Crucially for pet product brands, pet owners are prepared to spend big money to keep their furry friends happy and healthy. In 2023, Americans spent an average of $876 per year on their pets.

Here, we look at how to reach these high-spending consumers with the best pet marketing ideas, techniques, and examples.

Pet Marketing Ideas and Examples

Take a look at these pet marketing ideas to get inspiration for your own pet marketing campaigns.

Maw and Paw: Multiple Profile Quiz

Maw & Paw is an e-commerce store that sells organic dog food, tailored to the needs of individual dogs. The product recommendation quiz on their website invites dog owners to answer questions about their pet’s weight, age, and activity levels to find the right dog food products.

The Maw & Paw pet food marketing strategy smartly targets the one-third of Americans with multiple pets. At the start of the product quiz, dog owners can create multiple pet profiles and get distinct recommendations for each of them.

Dogelthy: Bright and Colorful Pet Food Marketing

Another great example of marketing for pet products comes from Dogelthy, an e-commerce store that sells dog supplements designed to address issues like joint mobility, skin irritation, and a sensitive digestive system.

On the product recommendation quiz, Dogelthy incorporates bold, bright branding and high-quality images of different dog breeds to make an impression on quiz takers. Users are then more likely to remember Dogelthy next time they’re looking to improve their pets’ health and wellbeing.

Team Dog: Personalized Pet Supply Marketing

Team Dog sells customized dog food and treats. They help customers navigate the product range and build the perfect meal plan for their dog.

Personalization matters when marketing to pet owners. Team Dog weaves personalization into their pet food marketing strategy. The first question on the Team Dog product recommendation quiz is “What is your dog’s name?”. The following questions then incorporate the dog’s name, using dynamic headings to create a tailored and engaging experience.

My Pet Chicken: Email Capture Marketing

My Pet Chicken sells live poultry and the equipment needed to care for a flock of chickens.

Customers can take a breed selector quiz to find the right chicken breed. They answer questions about the local climate, their preferred chicken temperament, and the number and color of eggs they want their chickens to lay.

Before viewing recommended chicken breeds, quiz takers are asked for their email address. My Pet Chicken can then follow up with tailored marketing emails. Buying a new pet takes a lot of thought and research. It’s unlikely that someone will make an impulse buy on the My Pet Chicken’s website. So, regular and personalized email communications effectively nurture leads and keep their company front of mind.

Guy Erlach: Engaging Pet Product Subscriptions

Guy Erlach is a pet company that sells dog wash products, including shampoo, conditioner, and after-bath spray. It also provides another excellent example of marketing for pet companies.

The brand uses a product recommendation quiz peppered with imagery and helpful information to create an engaging experience. But the standout feature of Guy Erlach’s pet care marketing can be found on the quiz results page. Here, customers can choose a one-time purchase or a money-saving subscription. 

By highlighting the discount associated with a subscription and giving users control over its frequency, they build long-lasting relationships with their customers.

Anipal: Conversion-Boosting Discount Codes

When it comes to marketing pet products, Anipal shows us how it’s done. This pet brand sells sustainable dog treats, dental sticks, and supplements.

The Anipal product quiz asks dog owners about their pet’s age, breed, gender, weight, and health. Before revealing the tailored plan designed for their dogs, users see a holding page with a 25% discount code to encourage purchases.

Playology: Simple and Streamlined Customer Experience

Playology sells toys for cats and dogs developed using scientific research to keep pets occupied and engaged.

Playology has incorporated a product recommendation quiz into its Shopify website as part of its digital marketing strategy. Pet owners can take the quiz, sharing details of their pet’s age, activity levels, and play style to discover the right product from the Playology range.

This brand avoids overwhelming shoppers with too many options. It provides a simple customer experience and recommends just one toy on the results page. The customer can then click on the toy to be taken to the product page, where they can read a product description and select the product size and flavor they want to buy.

Pet Marketing Is Easy With VQB

These pet business marketing ideas all use a product recommendation quiz. They incorporate their branding, provide a personalized experience, and streamline the purchasing journey to build brand loyalty and drive sales.

Creating an e-commerce quiz for your online store is easy with Visual Quiz Builder. With intuitive quiz builder tools and integration with popular marketing software, you can add a quiz to your site and start generating leads in minutes.

Build your first quiz today! Sign up for a free Visual Quiz Builder trial.

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Pet Marketing FAQs

What is pet marketing?

Pet marketing involves strategically promoting a pet brand’s products and services through multiple channels to relevant pet owners. The goals are to build brand awareness, attract website visitors, generate leads, and convert more customers to increase revenue.

Dedicated pet owners want to make sure they have the best products for their companions, and establishing trust is crucial. A carefully constructed pet marketing plan can help your business reach a wider audience, cultivate a highly engaged customer base, and maintain strong relationships with loyal customers. 

How big is the market for pet products?

The market for pet products is vast, covering everything from health supplements to specialist foods. Analysis by Grand View Research shows that the pet supplement industry is predicted to be worth $1.05 billion by 2027.

Additionally, niche foods are helping pet food brands achieve higher market shares, with freeze-dried dog food being one of the biggest products. There is more awareness of proper pet nutrition and the importance of good foods today, with 43.6% of pet owners prioritizing their pet’s health over their own when shopping.

Is the pet business booming?

The value of the pet industry is expected to reach $500 billion by 2030, a substantial increase from $320 billion in 2023, when Bloomberg Intelligence published its Pet Economy Report. 

In particular, the pet pharmaceutical market is projected to be worth $25 billion by 2030, with higher investment in complex pet treatments and medications pushing its value higher and higher. The U.S. is the biggest pet market in the world, with projected sales of almost $200 billion by the close of the 2020s.  

How do you market a pet product?

Businesses can market pet products in diverse ways, but understanding the needs of buyers and their pets is crucial for effective marketing, whether an animal has a specific dietary need or health condition that determines the owner’s purchasing decisions.

Quizzes can help owners find the best products for their pet, from identifying the right supplement to improve their joints to creating customized foods. Providing on-site quizzes can streamline the customer journey and ensure recommendations are tailored.

How to appeal to pet owners?

Businesses in the pet industry should try to create emotional connections with customers, gain trust, and reassure buyers that their products are of the highest quality. People love their pets and want to provide them with the goods they need to stay healthy. 

Authenticity is key for effective marketing, and emotional storytelling plays a major part. Messaging should convey your commitment to helping people care for their pets, with a compelling brand story and intriguing inspirations behind your products.

Additionally, a distinctive visual style and voice will help you gain an edge. Use a warm, friendly tone for product descriptions, social posts, and all other communications. 

What are 3 examples of pet marketing?

Strong pet marketing is paramount for reaching your target audience and converting customers. Helping users create a customized solution for their pet, regardless of the product type, is important. 

1. Maw and Paw, for example, offers a product recommendation quiz that asks dog owners about their pet’s age, weight, and more to find the right dog. 

2. Dogelthy, a pet supplement brand, uses colorful branding and eye-catching images of dogs to engage visitors. Its quiz aids customers shopping for supplements for skin irritation, digestion, and more. 

3. Team Dog offers customized food and treats for dogs, and its recommendation quiz is designed to help users create the ideal meal plan for their pet.