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Dogelthy, a natural supplements brand for healthier and happier dogs, created a product recommendation quiz to help pet owners find the right vitamins, minerals, and proteins for their furry friends. After just 8 months, Dogelthy saw a 3.25x increase in new customer conversions through a well-designed quiz that offered personalized product recommendations and a follow-up retargeting email that leveraged zero-party quiz data. Here’s the full story… The challenge: Dogelthy wanted to help owners support their furry friends Inspired by the founders' journey with their dog Cooper — who faced several health issues with no suitable solution — Dogelthy creates high-quality, natural supplements aimed at improving dogs’ physical and emotional well-being. While Dogelthy initially focused on helping Cooper with his food allergies, skin irritations, and ligament issues, their product line has expanded to support everything from shiny coats and healthy digestive systems to joints, mobility, and emotional calm.  With such a diverse range of products and bundles, however, Dogelthy needed an effective way to help customers better navigate their products and select the right ones for their dog’s unique needs.  So, Dogelthy implemented a supplement quiz using Visual Quiz Builder, choosing our Shopify quiz maker tool for its ease of use and DIY implementation option.  The solution: Dogelthy builds a supplement quiz with Visual Quiz Builder Dogelthy used Visual Quiz Builder to develop a custom quiz strategically placed within their homepage navigation bar to capture the most traffic. Short questions and engaging visuals support a high completion rate To avoid quiz fatigue and ensure high completion rates, Dogelthy designed a concise 8-question quiz with a progress tracker via a ‘x/8’ question counter in the top right corner.  They used colorful images as question backgrounds, keeping quiz takers visually engaged. Each question directly impacted the final recommendations, enhancing personalization. Quiz discount codes lead to instant purchases  After submitting their email, quiz-takers receive a 15% discount code displayed on the screen, incentivizing immediate purchases. The result page also displays all recommended products with individ ual ‘add to basket’ CTAs below each product and an ‘add all to cart’ CTA at the bottom of the page.   First-party data makes retargeting easy  78% of quiz takers opt-in to receive promotions and newsletters over email. This allows Dogelthy to follow up with product recommendation emails using Visual Quiz Builder’s Klaviyo integration . This integration segments customers based on their responses, allowing Dogelthy to send personalized emails and SMS follow-ups to encourage repeat purchases. The quiz-exclusive discount code and recommended products are also automatically emailed to customers once they complete the quiz. The result: Dogelthy achieves 3.25x more conversions with an 84% quiz completion rate “After assessing multiple product quiz tools, Visual Quiz Builder was the best option in our eyes.” - Francisco G., Dogelthy Adding a supplement quiz to their website has transformed Dogelthy’s engagement and conversion rates: A CTA-heavy result page and promotion code email drive 5% of quiz takers to make a purchase within the first 24 hours of completing the quiz.  Personalized retargeting emails created via our Klaviyo integration and the collected first-party data convert a further 1.5% within 3 months. The quiz has a total conversion rate of 6.5% , 3.25x higher than Dogelthy’s overall store conversion rate. 84% of prospective customers start and finish the quiz. To achieve even greater success, Dogelthy is now working with Visual Quiz Builder’s development team to upgrade their quiz further by adding dynamic headings  and a subscription option  on the results page. Visual Quiz Builder looks forward to supporting Dogelthy’s future growth as a Flywheel customer . Experience the same success as Dogelthy Dogelthy proves that a short, engaging quiz can capture and convert leads, driving orders.  Want to add a product recommendation quiz to your Shopify website and achieve 3.25x more conversions like Dogelthy? Start building your quiz today. Sign up for a free 14-day trial with Visual Quiz Builder.

What we love about this quiz: The Result Page! The quiz uses a new feature called Product Slots (in our no-code result page) to recommend a regimen instead of a list of products. This is a hallmark of high converting skincare (or beauty) quizzes. Before Product Slots, this sort of customization required coding a custom recommendation page. Optimal length Beyond 6-8 questions, customers get fatigued and completions / conversions drop.     Integration with Klaviyo   The quiz is linked to Klaviyo using VQB’s integration  and quiz takers are added to a separate list and emailed their recommended regimens Quiz takers can also be segmented based on their quiz responses and different segments can be directed to personalized email and SMS marketing flows Quiz placement and naming Main navigation menu where people can clearly see it "Regimen Finder" – there isn’t a better way to personalize and recommend a regimen than through a quiz. Anyone interested in a regimen is likely to take the quiz and derive value from it The stores have installed our checkout script so they can easily see conversions from the quiz and compare them to their overall conversions So…what are you waiting for?

What we love about this quiz: Quiz Design The quiz looks completely native to the site. While this quiz was built on our old platform and required some CSS customization to implement Mario Badescu's vision (provided to us in a Figma document), nearly every aspect of this quiz (outside of the result page..more on that below) can be accomplished without a line of code in our upgraded platform. What a difference a year makes! Email us at help@visualquizbuilder.com if you have questions on how to replicate any design feature here from our dashboard. The Result Page! Mario Badescu offers free samples of their products so we added an option to request free samples of the recommended regimen and customized the result page functionality to add the relevant samples to cart. The result page is also linked to Mario Badescu's cart drawer, which is a low friction shopping experience for customers. Finally, the result page is linked to Mario Badescu's reviews app and displays the product's reviews. We support this kind of customization for our Flywheel tier clients. Mario Badescu's Skin Analysis Result Page Cart Drawer opens when samples are requested or items are added to cart Optimal length Beyond 6-8 questions, customers get fatigued and completions / conversions drop.     Integration with Klaviyo   The quiz is linked to Klaviyo using VQB’s integration  and quiz takers are added to a separate list and emailed their recommended regimens Quiz takers can also be segmented based on their quiz responses and different segments can be directed to personalized email and SMS marketing flows Skin Recommendation Email using VQB's Klaviyo Integration Quiz placement and naming Main navigation menu where people can clearly see it "Skin Analysis" is a catchy title that suggests immediate value to the shopper So…what are you waiting for?

What we love about this quiz: First off, the quiz has a clean and consistent look with the brand, nearly all of it accomplished with no-code features in the dashboard The quiz recommends variants For technical or semi-technical products, it helps to recommend the specific variant for a customer - after all, a 6 ft left handed golfer ordering the correct set of clubs but intended for a 5 ft 6” right handed golfer will not be happy! Optimal length Beyond 6-8 questions, customers get fatigued and completions / conversions drop.  Supplement and health / medical recommendations are an exception, where quizzes tend to be meaningfully longer and still have good completions / conversions.    Quiz is linked to Klaviyo using the app’s integration, and quiz takers are being automatically added to a separate mailing list Quiz placement and naming Main navigation menu where people can clearly see it. A size quiz could do well on the product page but for most quizzes we recommend placing the primary CTA in the main navigation menu or the hero section of the homepage. “Find my fit” – (instead of "Fit Quiz" or "Style Quiz") – is an enticing CTA that suggests real value for the customer going through the experience. Merchant has installed our checkout script so they can easily see conversions from the quiz and compare them to their overall store conversions So…what are you waiting for?

Challenge: 1r came to Visual Quiz Builder because they were working with Function of Beauty , a direct to consumer brand creating unique hair, skin and body care formulas for each consumer at a large scale. Function of Beauty was migrating to Shopify Plus and redesigning their customer experience with a focus on ongoing subscriptions. Solution: Leveraging a data-driven approach, 1r and Visual Quiz Builder developed a unique solution that tailored hair care, skin care and body care products to each customer's individual needs and preferences. Navigation Optimization:  The homepage was streamlined for intuitiveness. The first step was to use Visual Quiz Builder to collect customer information and feed it through Function of Beauty’s proprietary recommendation engine. Custom Recommendation: After walking users through the customization process through a quiz - the product detail and recommendation pages reflected a custom hair care regimen (or skin / body regimen in case of the skin and body quizzes). Branding Refresh: New fonts and color palettes were added to the website and quiz with the updated brand identity, creating a cohesive and modern experience. Implementation → 1r tackled the technical complexities of building a user-friendly subscription portal and connecting it with Visual Quiz Builder. → Visual Quiz Builder's API was used to programmatically access quiz answers for customers and send them to Function of Beauty's fulfillment so they could customize their product and bottles. The quiz shows the user how their name will be printed on their Function of Beauty bottle and restricts the number of characters to what Function of Beauty's fulfillment can accommodate. → 1r worked with the Visual Quiz Builder team to incorporate brand elements and optimize quiz and product pages. Function of Beauty's customers can conveniently go back and change answers in their quiz after they have gotten a set of results without needing to start over. “VQB was very receptive to our unique needs and went the extra mile to deliver on a tight timeline.” SVP of Digital, Function of Beauty Built to scale Since the quiz was Function of Beauty’s primary funnel, it was imperative that the solution they landed on could scale with their anticipated growth. In fact, they required that Visual Quiz Builder be able to handle 5x their prior site engagements without any impact to performance. Visual Quiz Builder ensured multiple computing instances would be created automatically to meet incoming engagement demands and set up a standalone replica of its primary database for Function of Beauty. Results Function of Beauty was able to achieve an 80% quiz completion rate, an increase of 16.4% over their in-house solution with hundreds of thousands of quizzes completed in the first three months post launch. Function of Beauty built a robust and customized online presence that reflects their unique personalization proposition. The quiz to personalized subscription experience supports 80% of their business – which equates to over a million quiz engagements per year. 1r recommended improvements and functionality to Visual Quiz Builder’s roadmap (such as replicating quiz templates with ease and modifying Visual Quiz Builder’s public API response to make it more versatile), which were implemented with priority. So…what are you waiting for?

Using Visual Quiz Builder, SKOON. provides shoppers with a tailored skincare regimen, and leverages quiz data to segment customers and update product strategy. Want to increase your Shopify store conversion? SKOON. is a women-led South African skincare brand that embraces both ancient traditions and modern science to provide effective, sustainable and non-toxic skincare products. Their lab sources ultra-powerful actives from South Africa and other parts of the continent and combines them with ingredients from around the world for highly effective, holistic skincare. They don’t believe in a one-size-fits-all approach. They aim for a flexible range that makes their customers feel happy in their own healthy, good feeling skin. But to uphold those values, SKOON. needed to get to know the person behind the screen. Challenge Customers struggling to find the right products for their skin type and concerns, and rising customer acquisition cost As a skincare brand, SKOON faced this common challenge in the industry. SKOON's website had products with unique ingredients and customers often found it challenging to navigate and find the right products for their specific needs. Additionally, relying on platforms like Facebook to find new customers was becoming prohibitively expensive and something had to be done to counteract rising customer acquisition costs. Solution Using Visual Quiz Builder to personalize skincare regimens and increase conversions SKOON used Visual Quiz Builder's (VQB) skin quiz , which asks customers questions about their skin type, concerns, and lifestyle habits. The quiz looks on brand in every sense from the fonts and colors to the cursor. While covering many different skin concerns, it asks each customer no more than 6 questions, an optimal length resulting in extraordinarily high quiz completions and email capture rates. The recommendation is a skincare routine with the option to purchase individual products or the entire routine. In a recent conversation, Tamlyn van Heerden, Marketing Manager at SKOON., opened up about the significance of the quiz for them. “The quiz has been so effective for us that we have been sending a majority of our paid traffic on Facebook and Instagram directly to the quiz. We have also targeted ads and seasonal sales using data collected from the quiz.” Retargeting quiz takers with Meta Pixel and Klaviyo SKOON. has used the emails collected from the quiz to retarget ads – different ads for different skin concerns provided by quiz takers - and to create lookalike audiences by leveraging VQB’s integration with Meta Pixel. Further, using VQB’s integration with Klaviyo, they have targeted personalized email campaigns towards quiz takers who completed the quiz but did not make a purchase. But they didn’t stop there. They targeted a Black Friday teaser campaign at shoppers who had indicated “breakouts” was their main skin concern as they were promoting a new line of products targeted at breakouts. Serendipity: Using quiz data to inform product strategy “ This wasn’t something we were expecting when we launched the quiz but we have made new product decisions based on the data collected and it has become a data analysis tool for us. “ SKOON. has used the quiz’s rich zero-party data to inform new product introductions. For one, they found that “hyperpigmentation” was one of their customers’ biggest skin concerns but they weren’t focusing on it sufficiently in terms of new product introductions. They also leveraged the leads captured by the quiz to trial new products. Based on age and skin concern specifications, they identified candidates to enlist for a trial. During the 28-day trial, they offered their products to quiz takers, and gathered before and after pictures that demonstrated the efficacy of certain new products. SKOON’s results with the Visual Quiz Builder skin quiz SKOON has seen terrific results by implementing the skin quiz. Just in the last 8 months: 17,172 customers completed the quiz, with an impressive 89% completion rate The purchase conversion rate has been 8.7%, 3.5x higher than the store average 13,340 emails were collected, representing a 78% (!!) email capture rate 68x ROI made with the Visual Quiz Builder app So…what are you waiting for?

Using the Visual Quiz Builder app, HELM is learning more about shoppers, improving the customer experience, and selling more boots. Want to increase your Shopify store conversion? HELM is a men’s footwear brand specializing in premium leather boots that are hand-crafted using Texas leather hides. The Shopify brand manufactures versatile, timeless, and functional boots that can be worn in the workshop or boardroom. Quality, trust, and authenticity are values the brand holds dear—from crafting new products to interacting with shoppers and customers. But to uphold those values, HELM needed to get to know the person behind the screen. Challenge Collect real-time data from shoppers while still providing a great experience Back in 2020, HELM was looking for a way to learn more about its customers. What’s their favorite color? Are they looking for a work boot or something for an event? What’s more important, price or uniqueness? That rich information, known as zero-party data, could help the brand connect with customers at a deeper level. But this solution would also need to seamlessly integrate with their stack for real-time data access. Solution Using a Visual Quiz Builder quiz to collect zero-party data and increase purchases HELM’s quiz was implemented primarily as a way to learn more about customers, but it evolved into a guided concierge-like experience that helped shoppers find the perfect pair of boots or shoes for their needs. The quiz shortens the browsing period and provides a personalized product recommendation according to shoppers’ responses and preferences. The result? Shoppers that take the quiz are nine times more likely to buy than those who don’t! No joke, the quiz conversion rate is 9x times higher than the overall store conversion. You can understand why by looking at HELM’s quiz: Brooks Thomas recently joined HELM as the company’s new President & CMO. In a recent conversation, he told us about his early skepticism toward a quiz. “When I first joined HELM, I was surprised that we had a style quiz in the navbar. When you think about it, the website real estate and potential diversion from performance are a little bit unconventional. But then I dove into the data and I was impressed—9% of the people who take the quiz are converting off of it, that’s a great percentage.” Now HELM is considering A/B testing the quiz as the primary funnel for shoppers, placing a quiz CTA in the website hero section. Retargeting quiz takers with a Klaviyo welcome series Collecting zero-party data and increasing purchase conversion rate are two great benefits quizzes provide for Shopify brands. But we’re not done yet. Brands can also use a quiz for email capture and retargeting. HELM experiences a 13% email collection rate, but that number could be even higher if the brand were to offer access to a discount or reward. Quiz takers that don’t complete a purchase right away are then entered into a Klaviyo welcome series, which leads to additional sales for the company. What’s next in the quiz roadmap? Quizzes are just like any other marketing assets where testing, tweaking, and segmenting can produce even better results. HELM is planning to work on a second quiz focused on customer loyalty. They want to survey their most loyal customers to learn what they want to see from the brand “in terms of a digital community, events, and content.” They are also considering a quiz path for customers who recently joined their loyalty program, focusing on customer engagement. “I want to get their feedback and it's less about conversion and more about the experience with the brand,” Brooks said. HELM’s results with a quiz HELM has been a Visual Quiz Builder user for the past three years. The company has tested and iterated different quiz versions, with the latest one proving to be an invaluable tool. In the last 6 months, the brand experienced: 81% quiz completion rate (8 in 10 shoppers taking the quiz, finish it) 4% purchase conversion rate for quiz takers (in the same browsing session) 9% purchase conversion rate for quiz takers after 3 months of taking the quiz (via email retargeting) 13% email capture rate 83x ROI made with the Visual Quiz Builder app So…what are you waiting for?

Using the Visual Quiz Builder app, CUUP provides shoppers with tailored product recommendations—increasing their confidence and conversions. Want to increase your Shopify store conversion? CUUP is a DTC brand pairing luxury fabrics with innovative designs to provide intimates that evoke sensuality, style, and support to its customers. Founded in 2018, this Shopify Plus store wants to revolutionize the Intimates industry by offering stylish, yet functional bras in an inclusive range of 53 sizes. CUUP is all about support—and not just in their bras. The brand goes above and beyond to provide a supportive customer experience that educates and helps customers find the best product for their specific preferences and body shape. Let’s dive into how CUUP is nailing the customer experience and increasing its bottom line. Challenge Raise your hand if a size chart ever helped you make a decision about which size item you should get. 👎 More often than not, those charts are unhelpful and obsolete, especially when faced with an item as complex as a bra. We are talking about cup size, band length, shape, and lining—all key factors in finding the perfect fit. CUUP knew that 8 in 10 women wear the wrong size bra, and bra sizes can change from year to year. So they wanted to provide shoppers with a dynamic experience that would enable them to find the right bra size and style. Solution Using a quiz to educate customers and give them the confidence needed to purchase CUUP’s fit finder quiz represents 17% of their total store revenue. It asks customers several questions to provide the best product recommendation at the end of the quiz for both new and returning customers, increasing sales. One of our favorite things about this quiz is that it not only helps shoppers find their bra size, but adds a layer of education between questions—making customers understand more about what an ideal bra fit and durability should be. See for yourself: The benefits of a quiz for consumers are clear. But have you thought about what it does for a Shopify Plus store like CUUP? Conversion Rate Increase A quiz gives shoppers the confidence they need to make a purchase via a personalized product recommendation, so it’s not surprising to learn that 1 in every 12 shoppers that takes the CUUP quiz makes a purchase. Email Capture CUUP asks shoppers to opt-in to email during the quiz. So even if they don’t convert immediately, the brand can retarget over an owned channel. CUUP’s quiz has a 44% email capture conversion rate (much higher than even the best pop-ups). Customer Data With the fit finder quiz, CUUP collects high-quality data about its shoppers and their preferences. This data can inform product strategy, marketing, and other big business decisions. Customer Loyalty CUUP gives a superior concierge-like experience to shoppers. Combining this personalized experience with great email nurturing can be a powerful strategy to inspire customer loyalty. “Visual Quiz Builder allowed us to create a custom, CUUP-branded offering. They have given us the full flexibility to create our own quiz logic, design results pages, test ideas, educate our customer on bra sizing, and collect data on her preferences—all valuable things for our business. The quiz is a great offering for our customer and it's ultimately helping her not only find the right size in CUUP, but become a more loyal customer in the long run.” Caitlin Lyons, Chief of Staff, CUUP Make your quiz feel heard and seen! The success of your quiz is partly reliant on how prominent you make it to consumers during their buying journey. Brands choose to display and promote their quiz in a number of ways, including the homepage hero section, navbar, footer, emails, Instagram bio, CTA to an ad, landing page, and more. CUUP decided to highlight the fit finder quiz in their website navbar. But they also wanted shoppers that decided to browse and landed on a specific product page to be able to pick the right undergarment size. So CUUP created a product page quiz. Every product line has its own size me quiz in the PDP, but they are all identical with different result page redirects (making the quiz-building process for the marketing team a breeze). While the fit finder quiz gathers emails and recommends the style and size of a bra, this shorter PDP quiz helps customers who have already decided on a product to pick the correct size. CUUP’s results with a quiz The success of your quiz is partly reliant on how prominent you make it to consumers during their buying journey. CUUP has seen terrific results by implementing a quiz created with the Visual Quiz Builder app. Just in the last 6 months: 115,000 customers completed the quiz, with a 58% completion rate 8.1% purchase conversion rate 42,000 emails collected, representing a 44% email capture rate It’s hard to believe everything a quiz can do for your Shopify store, especially when you learn that CUUP has made a 178x return on their investment in the Visual Quiz Builder app 🤯 So…what are you waiting for?

What we love about this quiz: Increases conversions + Reduces Returns This isn’t a typical product recommendation quiz. This type of quiz has the dual benefit of increasing conversions and reducing returns across several VQB brands like CUUP , Dora Larsen and Nudea. Great for email marketing These quizzes do well on the website as well as with email marketing. We recommend using our integration with Klaviyo, Omnisend or other email marketing tools to send size recommendation emails to customers and including a CTA to the quiz in other marketing campaigns.  Custom calculator  Given sizes of intimates vary across brands, these quizzes require a custom approach to establishing size calculators, something we are happy to partner with brands on. And having done these a few times now, we can implement them more efficiently than just about anyone. Looking to turbocharge your conversions?

Calculations & more... Use the new JS console to display calculations, auto-select selling plans or make other enhancements on VQB’s result page based on a user's response to quiz questions. Read a summary below or refer to our knowledge base for details. Using this feature requires Java Script knowledge. On the Personalize tier and up, we can implement or provide the code for these sorts of customizations. On lower tiers, your developer can reach out to help@visualquizbuilder.com to discuss any questions they may have implementing enhancements to your result page. Example 1 - You're a supplement business and want to show a quiz taker their Body Mass Index based on their weight and height, and display it on the result page as part of a personalized recommendation Refer to the knowledge base for a step-by-step implementation. The screenshots below show the code added to the JS console and the result page. Example 2 - You're a supplement business and you want the quiz to auto-select the right subscription plan to minimize friction in the shopping experience Refer to the knowledge base for a step-by-step implementation. In the screenshot below, “delivery every 2 weeks” has been auto-selected for the quiz taker as they selected 2 weeks as the response to Q2 on frequency. Auto-save With this quality of life enhancement, don't stress about losing your work while working on your quiz. Within the quiz editor sections (Edit, Layout, Recommendation, Logic Jump and Preview), the app will detect when you've made a change and save your work automatically as long as the the auto-save feature in the top right of your dashboard is enabled (this will be enabled by default). New Visual Option setting A new option allows you to place the image on the left of your text instead of above it. This previously required customization with CSS code. Know anyone who would benefit from a VQB Quiz? Let us reward you generously when you refer a customer.