These 9 Quiz Result Page Designs Help Drive Conversions
- Mahesh Balakrishnan
- Feb 25
- 6 min read
Updated: Jul 5
A well-designed product quiz can help businesses convert more customers and generate higher revenue. After Team Dog added a product quiz to its site, for example, it achieved a 1.5x increase in conversions and an 88x return on its investment.
Another dog-focused business, Dogelthy, saw its customer conversions grow 3.25x after introducing a comprehensive quiz that offered personalized product recommendations and a follow-up retargeting email leveraging zero-party quiz data.
A key part of both quizzes (and many others) is the powerful result page. This brings a quiz to a productive end and offers customers relevant recommendations based on their answers. But deciding on the right design for your business can be tough. To help inspire you, explore key features of effective quiz results page designs below.
Quiz Result Page Designs That Drive Conversions
Here are nine strategies to enhance your quiz result page design and boost conversions.
1. Provide a Short Product List
Long product lists can overwhelm quiz takers, making recommendations feel impersonal. Conversely, a shorter list simplifies choices, reduces decision fatigue, and increases conversion rates.
2. Recommend a Full Routine with Product Slots
Brands in makeup, skincare, and haircare can drive order value by recommending a multi-step routine with a relevant product for each step, rather than a short product list.
FaceTheory successfully uses Product Slots to recommend a complete skincare regimen on its quiz result page. These tailored and relevant suggestions encourage quiz takers to purchase all of the products in the regimen, increasing the average order value.
3. Offer Detailed Product Descriptions for Informed Decisions
Customers are less likely to convert if the quiz result page provides insufficient product information. Including detailed product descriptions helps reduce friction in the customer journey.
Haircare brand Divi does this as part of its e-commerce product recommendation quiz. The results page features full product descriptions and a pop-up list of ingredients.
4. Display Product Reviews For Social Proof
Social proof is a powerful sales tool. Users are more likely to add a product to their cart after reading positive product reviews from other customers.
Mario Badescu includes product reviews as part of its quiz result page design to reassure quiz takers of its products’ efficacy.
5. Use Dynamic Headings For Personalization
Dynamic headings make quiz results feel relevant and tailored to each quiz taker. Addressing the users by name or referencing their answers to specific questions provides a personalized and engaging experience.
Team Dog e-commerce quiz results page, for example, features the name of the pet’s name, the amount of food needed, and the type of food suggested based on the user’s responses. With this approach, Team Dog achieved a quiz conversion rate of 6.5%, which represents a 150% increase over their overall store conversion rate.
6. Upsell Products to Increase Average Order Value
A powerful quiz landing page example, Hidden Crown uses its quiz results page to upsell products and increase average order value.
Hidden Crown upsells products based on quiz taker answers by offering related products, including alternative hair extension shades, tools, and accessories which increases the likelihood of multi-item purchases.
7. Include Clear CTAs to Encourage Action
The best quiz results page examples have clear call-to-action (CTA) buttons that stand out on the page.
The Dogelthy e-commerce quiz results page for example, includes recommended products with individual “Add to Basket” CTAs for each product and a “Add all to Cart” CTA. These CTAs increased customer conversions by 325% with 5% of quiz takers purchasing within 24 hours of completing the quiz.
8. Enable Cart Editing Directly on the Result Page
To increase conversion rates, allow users to edit their cards without leaving the results page.
Clothes Doctor uses a Cart Drawer—an in-built, editable cart—to their quiz results page design so quiz takers can add products to their cart, change quantities, and click “Checkout” without leaving the results page.
Clothes Doctor provides a good quiz landing page template, demonstrating how a Cart Drawer can be used.
9. Offer Subscriptions to Increase Customer Lifetime Value
Highlighting subscription options on the quiz results page, can persuade users to sign up for a subscription, increasing customer lifetime value.
Semaine Health’s e-commerce quiz results page clearly displays subscription options and the savings shoppers can gain by subscribing.
Design Converting Quiz Result Pages With Visual Quiz Builder
Visual Quiz Builder features allow Shopify stores to customize their quiz results pages for maximum conversions. The easy-to-use product recommendation quiz builder incorporates the above result page best practices to see ROI from your e-commerce quiz. Start your free Visual Quiz Builder trial today.
Quiz Result Page Design FAQs
What is a product quiz?
A product quiz is an interactive recommendation tool designed to direct customers to the most relevant products for their needs. Product quizzes ask customers a series of questions about themselves, their preferences, and their habits, such as their hair type, diet, lifestyle, and other factors relevant to the products.
At the end of the quiz, the customer receives one or more product recommendations based on their responses. This creates a personalized shopping experience and helps customers find their ideal solution.
What is a quiz result page?
A result page is displayed at the end of a product quiz and is designed to help move the customer to the next stage in their buyer’s journey. It typically includes information on one or more recommended products based on the customer’s responses.
Result pages may link to dedicated product pages or allow customers to add items to their cart directly before advancing to the checkout stage. Additionally, businesses may invite customers to share their results on social media to help increase brand awareness and attract more visitors.
What should a quiz result page achieve?
Result pages are designed with multiple goals in mind.
Promoting specific products to customers based on their responses, guiding them to a purchase decision
Capturing the customer’s email address to send follow-up emails and gather data
Building trust by sharing links to FAQs, testimonials, videos, and blog posts offering further advice and information
Even if customers don’t make a purchase immediately, they should leave the site with a positive brand impression.
How should a quiz result page be designed?
A good quiz result page should include the following elements:
User-friendly design: A result page must be easy to use and understand on desktop and mobile. Product descriptions should be informative yet concise.
Personalization: Addressing the customer by name on a result page will reinforce the quiz’s personalization.
Trust signals: Including star ratings, testimonial snippets, and links to reviews can build customer trust. This is vital to cultivate conversions.
Encourage customer action: Adding clear CTAs to a quiz result page directs customers to the next stage of their journey and increases conversions.
What features make a quiz result page effective?
An effective quiz result page includes four key features:
Informative product descriptions: Providing detailed product descriptions will help customers understand an item’s features and benefits, allowing them to make an informed purchase decision.
Product reviews to gain customer confidence: Social proof is a powerful marketing tool. Adding product reviews from real customers can improve a buyer’s confidence in your goods and brand.
Dynamic headings: A dynamic heading tailors the result page for a more personalized experience. They may include the user’s name, answers from the quiz, and other relevant details.
Clear and direct CTAs: Using CTAs on a result page encourages customers to take the desired action (e.g., submitting their email address or adding an item to their cart).
What are 3 examples of effective quiz result pages?
Example 1, Divi: Haircare brand Divi uses detailed product descriptions on its result page with pop-up ingredient lists. This provides customers with an insight into the features and contents of recommended products.
Example 2, Mario Badescu: Skincare business Mario Badescu includes product reviews on its quiz result page, providing customers with social proof. Users can see how other buyers rate a product before they decide to buy it.
Example 3, Semaine Health: Semaine Health offers both one-time purchases and subscriptions on its quiz result page. This shows customers the money they can save with a subscription and the other perks (e.g., free US shipping).