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The wellness market is growing at an exponential rate. Worth a projected $9 trillion by 2028  with an annual growth rate of 7.3%, competition in the wellness space is increasingly fierce. To stand out, brands need a strong marketing strategy. Of course, one of the most important elements of successful wellness marketing is understanding customer needs and helping them find the right solution. Fortunately, product quizzes make this simpler, faster, and more convenient.  With that in mind, here are ten health and wellness marketing quiz examples to inspire your wellness marketing strategies and product recommendation quizzes. 10 Wellness Marketing Quiz Examples That Effectively Generate and Convert Leads 1. Survivor RX Survivor RX provides supplements to cancer survivors. They use a product recommendation quiz  as part of their health and wellness marketing. It includes highly detailed, medical-grade questions to effectively and honestly recommend products. The results page provides valuable details like product reviews, FAQs, and a visible shopping cart. Smart logic jumps  streamline the experience; users who are pregnant, undergoing treatment, or allergic to mushrooms skip ahead to their results sooner.  Survivor RX result page with recommendations Survivor RX result page with recommendations 2. Semaine Health Semaine Health is a supplement brand selling products that benefit hormonal balance and well-being.  The e-commerce quiz  allows users to find supplements that meet their wellness needs, providing product recommendations and subscription options. The result page also includes a “Works Better Together” section, where quiz takers see complementary products. This wellness marketing technique encourages higher-value sales. 3. Vitapack Vitapack creates personalized vitamin regimens designed to support customer health and well-being goals — everywhere. Because the brand operates in both Germany and Czechia, the lead generation quiz  uses the Visual Quiz Builder native translation feature, allowing users to select their preferred language for a better user experience.  4. Vitday Vitday is a supplement brand with another excellent quiz  and wellness marketing strategy. Throughout, users answer detailed health questions to get personalized product recommendations. To keep quiz takers informed and engaged, “Why do we ask this?” links explain each question, building trust, guiding responses, and showcasing the brand’s expertise. 5. Smoosy SMOOSY , a premier online store for frozen fruits in Taiwan, created a quiz with a built-in AI diagnosis tool to help customers select their ideal flavors. To streamline the checkout process, the quiz result page features ‘Add to cart’ CTAs with product quantity selectors beneath each recommended product so quiz takers can easily build their eight-pack smoothie box without leaving the results page. Once the chosen products are selected, customers can checkout by clicking ‘View my cart’.  6. Juna Juna , a plant-based supplement brand, created a short and simple quiz as part of its supplement marketing to recommend products based on users’ wellness needs and encourage email sign-ups with a pre-results page. To boost conversions, Juna offers a 15% discount for new customers, reinforced by a clear call-to-action (CTA) button: “Show My Code.” 7. Highline Wellness Highline Wellness is a CBD brand that sells oils and gummies to help customers feel calmer and happier, and sleep better. A powerful tool in their health and wellness marketing strategy, their wellness quiz  uses branching logic  to help customers find the right product. Their answer to the question “Why are you looking to use CBD?” influences the next set of questions they’re asked, keeping the quiz hyper-relevant to each quiz taker and ensuring personalized results. 8. Myorganic Formula Myorganic Formula sells organic baby formula, available in cow’s milk, goat’s milk, and hypo-allergenic varieties. The lead generation quiz  asks parents about their babies’ and formula needs, including food restrictions and formula priorities. The quiz then displays the recommended product and its price on a result page. Here, quiz takers can alter the currency and see what the product costs in their location, without leaving the page. 9. The Workout Witch The Workout Witch provides somatic exercise courses designed to release stress and stored trauma.  Users take a short yet engaging 5-question quiz  to discover where trauma is stored in their bodies. The results page reveals the location and encourages users to learn what this means. 10. Suplibox The best health and wellness marketing quiz makes progressing from the results page to check out effortless — and Suplibox does this excellently. The Suplibox quiz  asks users about their current and future health and lifestyle goals before recommending relevant products. On the result page, quiz takers can choose between a one-time purchase and a subscription, and edit the cart without leaving the page. This minimizes clicks, streamlining the checkout process to drive sales. Boost Your Health and Wellness Marketing with Visual Quiz Builder Wellness quizzes power effective health and wellness marketing strategies, building customer trust and engagement. Visual Quiz Builder makes it easy to design, build, and launch a Shopify e-commerce quiz. The platform provides plenty of customization options, email integration, and powerful analytics. Try it today. Start a free trial  of the Visual Quiz Builder Shopify app.  Health and Wellness Marketing FAQs What is wellness marketing? Brands in the wellness industry use wellness marketing to promote their services and products across multiple channels. Social media is one of the most prominent spaces for wellness marketing, but email campaigns can play a key role in nurturing conversions too. Improving SEO and increasing online visibility are also important.  Businesses (particularly large-scale brands) may have several marketing channels to manage when promoting their services and products. Tracking performance, audience research, and adjusting strategies are all important for consistently successful marketing.  What is health marketing? Health marketing involves promoting solutions to buyers with strategic messaging, helping them find the healthcare products they need for specific issues or conditions. Audience segmentation and precise targeting are integral to health marketing, and brands use various channels to connect with consumers.  When dealing with health marketing, brands typically focus on establishing long-term relationships with customers and helping them through their healthcare journeys. Quizzes can be an effective way to guide buyers to the right choice for their unique needs.  How to approach wellness marketing Personalization is one of the most important aspects of effective wellness marketing. Brands should help prospects find the best products for their specific needs and goals easily. This will save valuable time, as they won’t need to scour your entire product catalog.  Creating product quizzes can aid and streamline the personalization process. Numerous brands incorporate quizzes into their websites to determine visitors’ needs and recommend relevant products. Quizzes should be easy to navigate and quick to complete.  What are 3 examples of health and wellness marketing? Three brands that have created effective health and wellness marketing strategies are Semaine Health, Vitapack, and SMOOSY.  Semaine Health sells supplements designed to maintain a healthy hormonal balance and general wellbeing. Its hormonal health quiz  is the first step in customers achieving a personalized supplement plan. Vitapack offers personalized vitamin regimens for supporting overall health and wellbeing. Its lead generation quiz  gives users a plan tailored to their health needs and objectives, with a translation feature to accommodate Vitapack’s international audience. SMOOSY is a Taiwanese online store selling frozen fruits. Its diagnosis quiz helps visitors find the flavors best suited to their personal tastes. The quiz result page allows buyers to create a box of eight smoothies before clicking through to the checkout, creating a streamlined conversion process. What is the market for wellness? The wellness market grew 6.5% annually  from 2013 to 2023, and it’s expected to expand in the future. The Global Wellness Institute (GWI) expects market growth to move at an accelerated rate, with its annual growth estimated to be 7.3% higher than the projected 4.8% global GDP growth rate.  It’s expected that key growth drivers  will include healthy eating, nutrition, and weight loss, wellness real estate, mental wellness, and wellness tourism.

What we love about this quiz: Esas is a fragrance brand started by a team with extensive experience in the fragrance industry but also committed to using natural ingredients that are healthy for the consumer and the planet. They do a fabulous job of directing online shoppers to the scents most suited to them and with communicating the brand's ethos through elaborate visuals. Besides Esas , Memo Paris , Aerre , Noteworthy and many other Visual Quiz Builder brands leverage fragrance quizzes in a compelling way. Quiz Placement and Design Esas' Shopify store home page has a CTA for the quiz in the NAV bar. Quiz takers have to answer only 6 questions (an ideal length for quizzes) and are offered a 15% discount code for sharing their emails. All content, including the buttons, are displayed using Esas' custom font. Each question has a high resolution visual of the natural ingredients that go into their many fragrances. The quiz uses a Most Likely Match algorithm (i.e. a scoring algorithm) to recommend no more than 3 products. The Result page is clean and simple yet effective. In addition to displaying the product names and images, Esas chose to display a metafield that is essentially a highly abbreviated product description. The Numbers Esas only launched the quiz a quarter or so back. In the past 3 months, 5,601 store visitors have taken the quiz 72% of them have completed the quiz. This is within the range of quizzes that require an email to complete the quiz. 8.9% of quiz takers have placed an order! This is over 2x the conversion rate of the average store visitor. Esas uses Visual Quiz Builder's integration with Klaviyo  to send all the zero party data collected from the quiz to Klaviyo for customer segmentation and personalized marketing  although they haven't yet set up product recommendation emails. We see a further uptick in conversions over time for merchants who use the zero party data collected from the quiz to personalize marketing. So…what are you waiting for?

New Inline Elements Bulk Add Answer Options Spreadsheet to Quiz New Inline Elements If you've found VQB's quiz templates to be restrictive in terms of adding additional sections, this feature will address those concerns and open up a world of possibilities in terms of quiz customization. You can now add (i) text (ii) image and (iii) HTML sections anywhere on the page. Text section You can set the styling of the new text section to mirror the heading, subheading or any additional font settings that you create. Image section While the dashboard has always had a feature to add slide images, the slide image could only be placed in a couple of positions (without adding code). You can now add images just about anywhere on the page. HTML section These sections are incredibly flexible in that they can be used to add text, images, CSS and Javascript. While this requires adding code, you can use the suggested prompt in any of your favorite GPTs to generate the required code and copy the code to this section of the quiz editor. While some coding knowledge is helpful to modify the code generated by your GPT, GPTs are incredibly good at using natural language instructions and modifying code. Your developer can also add code here to call the APIs of other apps. Please note that we will not be able to support requests to add and debug your code. Bulk Add Answer Options You can now add answer options in bulk for individual questions. You can either upload a CSV or Excel file with answer option titles, or add a list in the editor. For Visual , Trivia or Text Slider questions, you can also include image URLs with each option. For Color questions, you can include a hex color code with each answer. This feature is particularly useful if you have a question with many answer options -- e.g. a dropdown question to select dog bred or plant breed. Spreadsheet to Quiz There are several improvements to this feature from last month. Your spreadsheet can now include image URLs, hex color codes and, if you use the suggested format of the file provided in the dashboard, the quiz builder will even tag products to your questions. Know anyone who would benefit from a VQB Quiz? Let us reward you generously when you refer a customer.

Walk into any health store today, and the sight becomes overwhelming fast. Shelves packed with colorful bottles promising everything from better sleep to superhuman energy levels. The global supplement market hit   $192.65 billion  last year, yet most shoppers still grab random multivitamins and hope for the best. This creates a strange situation. More choices should mean better outcomes, right? Instead, consumers feel lost in a sea of marketing claims and scientific jargon. The average person spends 20 minutes staring at supplement aisles before either leaving empty-handed or buying something completely wrong for their needs. Smart supplement brands discovered something interesting, though. When customers get personalized recommendations through a supplement quiz, everything changes. Purchase rates jump. Returns drop. Customer satisfaction scores hit new highs. These interactive tools cut through the confusion and connect people with products that actually make sense for their lives. Why Supplement Quizzes Actually Work The supplement shopping experience used to be simple when options were limited. Now that thousands of products exist, decision-making becomes a nightmare. Research now shows that there can be too much choice; when there is, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection, according to   Harvard Business Review . Modern consumers want products made specifically for them. Netflix recommendations work. Amazon suggestions work. People expect the same personalization when buying health products. Generic advice feels outdated when everything else in life gets customized. A well-designed supplements quiz solves this problem by asking the right questions upfront. Instead of reading ingredient labels for hours, customers answer simple questions about their lifestyle and goals. The technology handles the complex matching behind the scenes. What Makes These Quizzes Different From Random Recommendations Traditional supplement shopping relies on guesswork. Customers read bottle labels, compare prices, and make educated guesses about what might help. This approach leads to medicine cabinets full of half-empty containers that never deliver promised results. A personalized supplements quiz takes a scientific approach to product matching. The tool considers multiple factors simultaneously: Age and gender-specific nutritional needs Current health goals and concerns Dietary restrictions and preferences Exercise habits and activity levels Sleep patterns and stress indicators This comprehensive assessment creates a detailed user profile. The recommendation engine then matches this profile against product databases, considering ingredient compatibility and dosage requirements. The result is targeted suggestions based on actual individual needs rather than marketing hype. The Science Behind Personal Nutrition Needs Human bodies don't follow one-size-fits-all rules when it comes to nutrition. A 25-year-old marathon runner needs completely different supplementation than a 50-year-old office worker dealing with joint pain. Gender plays a huge role too - women of childbearing age often need more iron, while men typically require less. According to the   European Food Safety Authority , nutrient requirements vary significantly depending on age, gender, level of physical activity, physiological status, dietary habits, and genetic background. These individual differences can create substantial variations in nutritional needs between people of similar demographics. Health conditions add another layer of complexity. Someone with digestive issues might need probiotics and digestive enzymes. Plant-based eaters often require B12 supplementation. A quiz for supplements can identify these specific circumstances and adjust recommendations accordingly. How Supplement Quizzes Transform Business Results The impact of personalized recommendations goes far beyond customer satisfaction. Businesses see measurable improvements across multiple metrics when they implement effective quiz systems. Converting Browsers Into Buyers Decision paralysis kills sales in the supplement industry. Studies show that customers facing too many options often choose nothing at all, according to behavioral research on   choice overload . This phenomenon explains why conversion rates in supplement e-commerce typically hover around 2-3%. Supplement quizzes eliminate this paralysis by narrowing thousands of options down to a curated selection. When customers receive 3-5 targeted recommendations instead of browsing 200+ products, purchase decisions become much easier. Creating Better Customer Experiences Shopping for supplements shouldn't require a degree in biochemistry. Most customers want simple answers to basic questions: "What will help me sleep better?" or "Which vitamins support my fitness goals?" Traditional product pages bombard visitors with technical specifications, ingredient lists, and scientific studies. This information overwhelms rather than educates. A supplements quiz flips this approach by starting with customer needs and working backward to appropriate products. The educational value extends beyond immediate sales. Customers learn why certain supplements make sense for their specific situation. This knowledge builds trust and positions brands as helpful partners rather than pushy salespeople. Better initial matching also reduces returns and complaints. When people receive products aligned with their actual needs, satisfaction rates increase dramatically. Return rates for quiz-driven purchases typically run   40-60% lower  than general website sales. Collecting Customer Data That Actually Matters Traditional website analytics reveal what customers do, but not why they do it. Heat maps show where people click. Conversion funnels track where they drop off. None of this explains customer motivations or preferences. A personalized supplements quiz changes this dynamic by collecting zero-party data - information customers voluntarily share in exchange for value. This data proves far more valuable than tracking pixels or browsing behavior. The insights gained from quiz responses enable powerful customer segmentation: Fitness enthusiasts seeking performance enhancement Busy professionals needing stress management support Aging consumers focused on joint health and cognitive function Parents looking for family-friendly wellness solutions These segments drive targeted marketing campaigns, product development decisions, and inventory planning. Brands can spot trends in customer needs months before they become obvious through sales data. Building Quizzes That People Actually Complete Creating an effective supplement quiz requires balancing a comprehensive assessment with user engagement. Too many questions, and people abandon the process. Too few questions and recommendations lack accuracy. Asking the Right Questions The most successful supplement quizzes follow a proven formula for question selection. They start with basic demographics to establish the foundation, then dive deeper into lifestyle and health factors. Essential question categories include: Demographic Foundation Age range (affects nutrient absorption and metabolic needs) Gender (influences vitamin and mineral requirements) Activity level (determines baseline supplementation needs) Health Goals and Concerns Primary wellness objectives (energy, sleep, immunity, fitness) Specific health challenges or areas of focus Desired outcomes from supplementation Lifestyle and Dietary Factors Current diet type (omnivore, vegetarian, vegan, etc.) Food allergies or sensitivities Exercise frequency and intensity Stress levels and sleep quality Current supplement usage The key lies in asking essential questions efficiently rather than maximizing question count.   Research  shows that supplement quizzes with 3-7 questions achieve the highest completion rates while still gathering sufficient information for quality personalization. Designing for Maximum Engagement User experience design makes the difference between completed quizzes and abandoned ones. Visual elements, interactive features, and clear progress indicators keep people engaged throughout the assessment process. Successful quiz design incorporates several key elements: Progress bars showing completion percentage Visual icons representing different health goals Conditional logic that shows relevant follow-up questions Mobile-responsive design for smartphone users Clear, conversational language instead of medical jargon Progressive disclosure techniques improve the experience by only showing questions relevant to previous responses. If someone indicates they follow a plant-based diet, the quiz can ask about B12 supplementation without bothering omnivores with irrelevant questions. Making Recommendations That Make Sense The recommendation engine represents the most critical component of any supplement quiz. This system must balance scientific accuracy with practical considerations like product availability and pricing. Effective algorithms consider multiple factors simultaneously: Individual nutritional needs based on demographics and lifestyle Ingredient compatibility and potential interactions Product quality standards and third-party testing Dosage requirements and usage instructions Budget considerations and value comparisons Transparency in recommendation reasoning builds trust and educational value. When customers understand why specific supplements were suggested, they feel more confident in the recommendations and gain valuable health knowledge. Real Success Stories From Leading Brands Several supplement companies have achieved remarkable results using quiz-driven personalization strategies. Their experiences provide valuable insights for brands considering similar approaches. Vitday's Comprehensive Wellness Assessment Vitday  created one of the most successful supplement quizzes in the industry using Visual Quiz Builder. Their comprehensive assessment asks about health goals, lifestyle factors, dietary restrictions, and current supplement usage. The quiz walks users through questions about energy levels, sleep quality, stress management, and fitness objectives. Someone indicating low energy, poor sleep, and high stress might receive suggestions for B-complex vitamins, magnesium supplements, and adaptogenic herb blends. Semaine Health's Hormone-Focused Approach Semaine Health  targets women's hormone health with a specialized quiz that addresses specific concerns like PMS, menopause, and reproductive wellness. Their personalized assessment considers age, symptoms, and lifestyle factors to recommend targeted supplement protocols. The brand's focused approach demonstrates how niche positioning can enhance quiz effectiveness. By addressing specific health concerns rather than general wellness, they achieve higher engagement and conversion rates within their target demographic. Suplibox's Customization Philosophy Suplibox  built its entire business model around personalized supplement packs. Their quiz assesses individual needs, then creates custom supplement combinations delivered monthly to subscribers. The company's success illustrates how quiz-driven personalization can become a core differentiator rather than just a marketing tool. Their subscription model relies entirely on accurate initial assessments and ongoing customization based on customer feedback. Technical Implementation Made Simple Modern quiz platforms eliminate the technical barriers that once made personalized recommendations difficult to implement. Tools like Visual Quiz Builder offer drag-and-drop interfaces that allow non-technical users to create sophisticated assessments. Shopify Integration Capabilities For supplement brands using Shopify, integration becomes seamless through specialized quiz applications. These tools automatically sync with product catalogs, ensuring recommendations reflect current inventory and pricing. Key integration features include: Real-time product synchronization Automated recommendation updates based on stock levels Custom-branded quiz interfaces Mobile-responsive design templates Advanced analytics and reporting capabilities Advanced Personalization Features Modern quiz platforms offer sophisticated personalization options that go beyond basic product recommendations. Dynamic content changes based on user responses, seasonal factors, and inventory considerations. Email marketing integration enables targeted follow-up campaigns based on quiz responses. Users interested in sleep support receive educational content about sleep hygiene along with relevant product recommendations. This ongoing engagement nurtures relationships beyond initial quiz completion. Analytics dashboards provide insights into quiz performance, popular health concerns, and conversion patterns. Brands can identify which questions correlate most strongly with purchases and optimize their quizzes accordingly. Measuring What Matters Most Success in supplement quiz implementation  requires tracking the right metrics and continuously optimizing based on performance data. Key Performance Indicators Quiz completion rates serve as the primary engagement metric. Successful supplement quizzes typically achieve more than 80% completion rates, significantly higher than industry averages for similar assessments. Conversion rates from quiz to purchase represent the ultimate success measure. The most effective implementations achieve conversion rates 2-3 times higher than general website traffic, demonstrating the power of personalized guidance. Average order value often increases for quiz-driven sales because personalized recommendations address multiple health concerns simultaneously. Customers purchasing targeted product combinations typically spend 40-60% more per transaction. Optimization Strategies That Work A/B testing different question formats, recommendation presentations, and incentive structures helps identify the most effective approaches. Simple changes in question wording often produce measurable improvements in completion and conversion rates. Regular content updates ensure recommendations stay current with new products and evolving nutritional research. As supplement formulations improve or new health studies emerge, quiz logic should adapt to incorporate these developments. Customer feedback collection provides qualitative insights that complement quantitative analytics. Users often suggest additional question topics, recommendation improvements, or user experience enhancements that drive meaningful improvements. Visual Quiz Builder: Design and Launch Interactive Quizzes The journey from concept to conversion becomes seamless when using the right quiz platform . Visual Quiz Builder transforms complex personalization requirements into simple, actionable solutions that drive real business results. The platform offers pre-built templates specifically designed for supplement brands, complete with scientifically-backed question flows and recommendation logic. The design process starts with selecting question types that align with business goals. Multiple choice questions work well for demographic information, while sliding scales capture nuanced responses about symptoms or satisfaction levels. Conditional logic ensures users only see relevant follow-up questions based on their previous responses. Customization options allow brands to maintain a consistent visual identity throughout the quiz experience. From color schemes and fonts to custom graphics and progress indicators, every element can be tailored to match brand guidelines and create cohesive customer journeys. Frequently Asked Questions How long should a supplement quiz be to maximize completion rates? From 3 to 7 questions provide the optimal balance between comprehensive assessment and user engagement. Shorter quizzes may not gather sufficient information for quality personalization, while longer assessments risk higher abandonment rates. What types of health questions can legally be asked in supplements quizzes? Focus on wellness goals, lifestyle factors, and dietary preferences rather than medical diagnoses. Questions about energy levels, sleep quality, exercise habits, and nutritional goals are appropriate. Always include disclaimers about consulting healthcare providers for medical advice. How can supplement quiz recommendations maintain scientific accuracy? Base recommendation logic on established nutritional science and peer-reviewed research. Work with qualified nutritionists to develop assessment criteria. Regular reviews ensure accuracy as new research emerges, while transparency about reasoning builds customer trust. Do supplement quizzes actually reduce product returns and complaints? Yes, personalized recommendations typically result in higher customer satisfaction and fewer returns. When customers receive products aligned with their specific needs and expectations, they experience better results and feel more confident in their purchases. What's the most effective way to follow up after quiz completion? Email campaigns based on quiz responses provide ongoing value and strengthen customer relationships. Send educational content related to health goals, usage tips for recommended products, and complementary lifestyle advice. Focus on helpful information rather than promotional messaging.

Beauty retailers face significant challenges in today's competitive market. Research from Better Digital  shows that customers experience uncertainty when shopping for beauty products online, leading to hesitation in purchasing decisions and potential dissatisfaction with product choices. The abundance of available options can create decision paralysis, making it difficult for shoppers to find products that truly meet their individual needs. Traditional e-commerce approaches may not provide the personalized guidance that many beauty shoppers seek. Interactive experiences, particularly personalized quizzes, offer a way to address these challenges by creating more engaging shopping experiences that help customers feel confident in their product selections. McKinsey research  reveals that modern consumers often expect more than just product catalogs when shopping for beauty items. They frequently seek guidance, expertise, and solutions tailored to their individual needs and preferences. This shift in customer expectations creates opportunities for brands willing to invest in more personalized engagement strategies. The Business Impact of Beauty Quiz Implementation Well-executed customer quiz strategies deliver measurable results across multiple business metrics. Companies see substantially higher conversion rates from quiz participants than regular website visitors. More importantly, these customers demonstrate significantly higher lifetime value and brand loyalty. As seen in the Visual Quiz Builder case studies , Skoon personalized skincare for customers and notched a 3.5x increase in conversions. The data collection aspect alone creates immediate strategic value. Every interaction provides valuable insights into customer preferences, pain points, and purchasing behaviors. This information becomes invaluable for product development, inventory planning, and targeted marketing campaigns. Customer acquisition costs drop substantially when quiz experiences generate organic sharing and word-of-mouth referrals. People naturally want to share positive discovery experiences with friends, creating a viral effect that traditional advertising struggles to achieve . 1. The Ultimate Skin Analysis Quiz: Building Authority and Trust Comprehensive skin analysis experiences position beauty brands as trusted experts rather than product sellers. Customers increasingly seek professional guidance, and businesses that provide valuable diagnostic tools capture market share from competitors offering generic product recommendations. This type of makeup quiz addresses critical customer pain points: Skin type identification: Eliminates guesswork that leads to product returns and customer frustration Primary concerns: Allows targeted product recommendations that solve specific problems Current routine assessment: Prevents recommending products that conflict with existing routines Lifestyle factors: Ensures recommendations fit realistic usage patterns and environmental conditions Goal setting: Aligns product suggestions with actual customer desires rather than assumed needs The business advantage is substantial. Customers who receive personalized skin analysis recommendations increase purchase intent and reduce returns. They also become brand advocates, frequently recommending the experience to others seeking skincare solutions. Beyond immediate sales impact, skin analysis data helps brands identify market gaps and development opportunities. Understanding common customer concerns guides product creation and helps businesses anticipate market trends before competitors. Examples in Action: Mario Badescu Skin Analysis Skoon Skin Assessment Visual Quiz Builder has helped numerous beauty brands create sophisticated skin analysis experiences that seamlessly integrate with their existing Shopify stores , providing both immediate conversion improvements and valuable customer data collection. 2. Foundation and Concealer Shade Matching: Reducing Returns and Building Confidence Shade matching represents one of the biggest friction points in online beauty shopping. Businesses lose substantial revenue annually to returns from shade mismatches, while customers develop negative associations with brands after disappointing experiences. A sophisticated shade-matching personalized quiz transforms this challenge into a competitive advantage: Undertone identification: Dramatically reduces returns by ensuring accurate color matches Coverage preferences: Increases customer satisfaction by recommending appropriate formulation types Finish preferences: Enhances product performance by matching textures to customer environments Skin concerns: Creates opportunities for cross-selling complementary products Reference comparisons: Builds comprehensive customer profiles for future marketing efforts The financial impact is immediate and substantial. Companies implementing effective shade-matching experiences see significant reductions in foundation returns and notable increases in color cosmetics revenue. Customer confidence in online purchasing increases dramatically when color-matching concerns are eliminated. Data from shade-matching interactions also reveals valuable market intelligence about undertone distribution, coverage preferences, and competitive brand usage patterns. This information guides inventory decisions and helps identify underserved customer segments. Example in Action: DIBS Beauty Shade Finder Many brands using Visual Quiz Builder have implemented similar shade-matching solutions that not only reduce returns but also provide rich customer insights for future product development and marketing campaigns. 3. Personalized Makeup Look Creator: Driving Higher Order Values Traditional beauty marketing focuses on individual products, but customers think in terms of complete looks. Businesses that help customers visualize and achieve the entire makeup look capture significantly more revenue per transaction than those selling isolated items. Look creation beauty quiz experiences excel at increasing average order value by addressing: Occasion needs: Enables targeted marketing for specific events and seasonal opportunities Time constraints: Matches product recommendations to realistic customer usage patterns Skill level: Prevents customer frustration by ensuring achievable results Feature preferences: Increases customer satisfaction through personalized enhancement strategies Color preferences: Guides customers toward palettes they'll use repeatedly The business benefits extend far beyond immediate sales. Customers who successfully create new looks become ongoing purchasers, returning for seasonal updates and special occasion needs. They also generate valuable user-generated content through social media sharing. Look creation data reveals important insights about customer aspirations, skill levels, and lifestyle patterns. This information helps brands develop educational content, plan product launches, and create targeted marketing campaigns that resonate with specific customer segments. Example in Action: Westman Atelier Quiz Visual Quiz Builder's advanced logic capabilities make it particularly well-suited for complex look-creation quizzes that can recommend multiple coordinated products based on sophisticated customer preferences and style goals. 4. Seasonal Beauty Transition Guide: Creating Repeat Purchases Seasonal transitions represent natural replenishment cycles that smart beauty businesses capitalize on. Rather than waiting for customers to realize they need new products, proactive seasonal customer quiz experiences guide timely purchasing decisions. Seasonal quizzes generate business value by addressing: Climate challenges: Positions brands as solution providers for environmental skin concerns Color palette shifts: Drives regular repurchases as customer preferences evolve Texture adjustments: Creates opportunities for cross-selling seasonal formulations Occasion changes: Opens new revenue streams through lifestyle-specific product recommendations Skin behavior changes: Builds customer loyalty through ongoing care and attention The recurring revenue aspect makes seasonal quizzes particularly valuable. Customers who engage with seasonal transition guidance become predictable purchasers, returning quarterly for updated recommendations. This reliability helps businesses forecast revenue and plan inventory more accurately. Seasonal data also reveals regional preferences, timing patterns, and emerging trends that inform product development and marketing strategies. Businesses can identify which seasonal transitions generate the most engagement and focus resources accordingly. 5. Anti-Aging and Mature Skin Specialist: Capturing High-Value Market Segments The mature beauty market represents significant untapped revenue potential. These customers typically have higher disposable income and demonstrate greater brand loyalty once they find products that work. However, most beauty marketing ignores their specific needs and concerns. A specialized mature skin makeup quiz captures this valuable market by addressing: Specific aging concerns: Demonstrates understanding of complex, evolving skin needs Hormonal factors: Positions brands as knowledgeable about women's health connections Sensitivity development: Shows expertise in formulation science and ingredient interactions Makeup challenges: Provides solutions for application issues that generic advice ignores Lifestyle considerations: Respect time constraints and changing priorities The financial opportunity is substantial. Mature customers spend considerably more per transaction on average and show significantly higher lifetime value than younger demographics. They also provide more detailed feedback and become influential brand advocates within their social circles. This customer segment generates valuable insights about product performance, ingredient preferences, and unmet market needs. Their feedback often identifies product development opportunities that serve broader customer bases. 6. Eye Makeup Style Finder: Increasing Category Penetration Eye makeup represents one of the highest-margin categories in beauty retail, yet many customers feel intimidated by application complexity. Businesses that help customers feel confident about eye makeup choices capture disproportionate share in this profitable category. An eye-focused beauty quiz drives category growth by addressing: Eye shape identification: Eliminates application anxiety through personalized guidance Color coordination: Increases purchase confidence through scientific matching principles Lifestyle compatibility: Ensures recommendations fit actual usage occasions Application skill level: Prevents customer frustration through appropriate difficulty matching Desired impact: Aligns product suggestions with individual style preferences The category penetration benefits are significant. Customers who receive personalized eye makeup guidance purchase substantially more eye products annually and demonstrate higher satisfaction scores. They also become more adventurous with color choices, driving premium product sales. Eye makeup data reveals important insights about customer skill development, color preferences, and occasion-based purchasing patterns. This information guides educational content creation and helps identify opportunities for advanced product lines. 7. Budget-Conscious Beauty Builder: Maximizing Customer Lifetime Value Price-conscious customers represent a large, often overlooked market segment. Rather than competing solely on price, smart beauty businesses help these customers maximize value through strategic product selection and usage optimization. A budget-focused personalized quiz builds customer loyalty by addressing: Priority concerns: Helps customers allocate limited resources for maximum impact Multi-purpose products: Increases perceived value through versatile product recommendations Investment pieces: Guides strategic purchasing decisions that build customer satisfaction Drugstore alternatives: Positions brands as honest advisors rather than just profit-focused sellers Routine simplification: Reduces customer overwhelm while maintaining effectiveness The lifetime value impact is remarkable. Budget-conscious customers who receive thoughtful guidance become extremely loyal, often spending more over time than initially higher-spending customers. They also generate positive word-of-mouth among similarly price-sensitive consumers. This approach also differentiates brands in crowded markets. Customers remember companies that helped them achieve their goals within budget constraints, creating lasting competitive advantages. Revenue Impact and Customer Retention Benefits Businesses implementing comprehensive customer quiz strategies see immediate improvements across key performance indicators. Conversion rates increase substantially among quiz participants, while average order values rise considerably due to better product matching and cross-selling opportunities. The retention benefits prove even more valuable long-term. Quiz participants demonstrate notably higher repurchase rates and longer customer lifespans compared to traditional customers. They also generate significantly more referrals, reducing customer acquisition costs substantially. Data-Driven Business Intelligence and Market Insights Every quiz interaction generates valuable business intelligence that informs strategic decisions. Customer preference data guides product development, while behavioral patterns reveal emerging market trends and seasonal opportunities. This information becomes increasingly valuable over time, creating comprehensive customer profiles that enable sophisticated segmentation and personalized marketing. Businesses can identify high-value customer characteristics and optimize acquisition strategies accordingly. Competitive Differentiation and Market Positioning Interactive quiz experiences create meaningful differentiation in commoditized beauty markets. While competitors focus on product features and pricing, quiz-enabled businesses compete on customer experience and personalized service. This positioning attracts customers seeking guidance and expertise rather than just transactions. These customers typically demonstrate higher lifetime value and greater resistance to competitive offers, protecting market share and profit margins. The expertise positioning also enables premium pricing strategies. Customers willingly pay more for products recommended through trusted, personalized processes than identical items found through generic browsing. Interactive beauty quiz implementation represents a strategic opportunity for businesses serious about customer engagement and long-term growth. The combination of immediate conversion improvements, enhanced customer retention, and valuable market intelligence creates sustainable competitive advantages that compound over time. Frequently Asked Questions: Beauty Quiz Implementation How much can beauty quizzes actually increase my conversion rates ? Visual Quiz Builder case studies  show that beauty brands see substantial conversion rate increases from quiz participants compared to regular visitors—as much as 3.5x higher conversion rates. Quiz users also demonstrate significantly higher lifetime value and notably higher repurchase rates. The impact is immediate: significant reductions in returns (especially foundation), increased purchase intent, and reduced customer acquisition costs through word-of-mouth referrals from satisfied customers.  Which type of beauty quiz generates the highest ROI for my business ? Foundation/concealer shade matching delivers the most immediate Return on Investment (ROI) by reducing returns and increasing purchase confidence. These directly solve the biggest online beauty shopping problem. Skin analysis quizzes position you as a trusted expert and capture market share from competitors offering generic advice. Makeup look creators drive higher order values by selling complete looks instead of individual products. What specific business data and insights will I gain from implementing beauty quizzes? Every quiz interaction provides valuable data for strategic decisions: Customer Intelligence: Preference data, behavioral patterns, and comprehensive profiles for targeted marketing Market Insights: Common concerns, market gaps, seasonal trends, and competitive usage patterns Strategic Value: Guides product development, inventory planning, and helps identify high-value customers before competitors spot market trends.

In 2024, there were nearly 80,000  sporting goods stores in the USA. It’s a crowded marketplace, which is why many sports brands use the latest sports marketing tactics to stay ahead of the competition and front of mind with customers. Here, we explore the sports marketing trends shaping the industry to help you forge an engaging and effective marketing strategy for your sports store. 10 Sports Marketing Trends Shaping the Industry Here are ten key trends shaping sporting goods marketing in 2025. We share innovative and effective examples of sports marketing for each trend, too. 1. Personalization and Customization Sports brands are moving beyond a one-size-fits-all marketing approach and are instead personalizing them to customer needs, priorities, and expectations. Use customer data to personalize marketing materials, website experiences, and product options to drive greater customer engagement and loyalty. Or, customize products to perfectly match a customer’s requirements and personal taste. For example, Salomon offers customized running shoes . Customers can create a unique shoe design, choosing colors and materials for each part of the shoe, and even adding their own initials. They can also choose shoe parts that support their running style and frequency. 2. Product Recommendation Quizzes Product recommendation quizzes  are another big sports marketing trend for 2025 — and an increasingly popular interactive sports marketing approach. A product quiz helps customers find their ideal product by answering questions about their needs and preferences. They also collect user email addresses and zero-party data  to support your retargeting efforts.  Poseidon Bike, for example, uses a product quiz  to help customers find the right bike type and size. The result page provides a detailed overview of the recommended product, including key features, frame size, wheel size, suspension, bar drop, size, and more.  By providing all of this information, Poseidon Bike helps quiz takers make a purchase decision and enjoy a simple, streamlined shopping experience. 3. User-Generated Content Next on our list of sports marketing trends is user-generated content (UGC). UGC acts as a trust signal, showing prospective customers that your brand and products are desirable. It also helps create authentic and relatable marketing content that resonates well with customers. For example, Adidas invited women in Dubai to post pictures of themselves engaged in sporting activities on Instagram using two bespoke hashtags — #ImpossibleIsNothing and #adidasDXB. The UGC was then displayed on two LED-powered billboards in Dubai. The results of this UGC sports marketing strategy ? Adidas saved on their marketing budget, created engaging marketing content, and built loyal relationships with the women from the campaign. This type of interactive sports marketing  produces excellent results. 4. Retargeting Emails Retargeting customers through email marketing effectively re-engages shoppers and encourages repeat purchases.  Stix Golf  uses its product recommendation quiz and Klaviyo integration  to capture customers' email addresses and automatically add them to a mailing list. They then use the zero-party data captured by the quiz to create personalized marketing content that resonates more effectively with customers and drives conversions. 5. Loyalty Programs Loyalty programs have long been a fixture of marketing strategy. They’re known to drive repeat purchases and improve lifetime value. But in 2025, sports brands are going beyond basic loyalty programs to drive customer engagement and brand affinity. Brands are using gamification , including point systems, badges, and leaderboards, to make loyalty programs more interactive. They’re also rewarding repeat purchases, friend referrals, and social shares with discount codes, early access to new products, and VIP-tier perks. Rapha has a subscription-based loyalty program, Rapha Cycling Club , which combines traditional rewards — like early access and discounts — with real-world benefits. Loyalty club members can access a community of fellow cyclists, group rides, and a global network of Rapha Clubhouses.  By helping customers build connections with like-minded cyclists, they create an emotional connection that builds an even stronger relationship between customer and brand. 6. Streamlined Shopping Experience A streamlined shopping process is another key sports marketing trend. It creates a convenient and positive experience for the customer, while speeding up the purchasing process and encouraging more sales. Physical stores have reduced hurdles to purchase with easy-to-use self-checkouts, while Shopify features like one-click purchasing or saved payment methods make it easy for shoppers to quickly complete their purchase online. Hexlos, a sports brand selling security equipment for bikes, have streamlined the shopping experience in their product recommendation quiz . Instead of a quiz result page, users who complete the quiz are automatically redirected to the checkout page, where the recommended items have been added to their cart. Users can simply check out to complete their purchase. 7. Unexpected Collaborations Unexpected collaborations create buzz around your brand, surprising your audience and sparking conversation. Sports brand Nike, for example, has a long-standing collaboration with Jacquemus , a luxury French fashion brand. Together, these brands create distinctive menswear and womenswear, inspired by Nike’s history. The collection blends sport and fashion and is more affordable than standard Jacquemus products. Both brands sell collaboration products on their online stores, and both promote the collaboration on their marketing channels. With this partnership, Nike elevates its products and makes them more accessible to new audiences. 8. Limited Editions Scarcity is a tried and tested marketing tactic, which is why limited editions are the next sports marketing trend on our list. Having a limited number of exclusive products encourages customers to engage in emotional decision-making and incentivizes immediate purchases. A few years ago, Asics launched its limited edition K0100 series . Designed to mark the 100th birthday of the company’s founder, just 1,918 products were made in honor of the founder’s birth year. This compelling story drove emotional engagement and helped the campaign feel intentional, not arbitrary — customers understood why the products were limited edition, which enhanced their perceived value. A successful limited edition campaign strengthens brand identity, captures audience attention, drives organic sharing, and supports premium pricing. 9. Virtual Try-Ons VR and AR continue to make a big splash in the sports marketing world, bringing the in-store experience online. For example, motocross and mountain biking brand 100% specializes in eyewear, goggles, gloves, helmets, and clothing. With their Virtual Try On feature , shoppers can use their smartphone camera to “try on” different products. Despite not physically handling the product, customers can then confidently make a purchase. Virtual try-ons and similar VR technology also establish your brand as modern, tech-forward, and customer-centric because you’re using the latest technology to improve the experience for your website users. 10. Visual Marketing 100% doesn’t just use a virtual try-on as part of its sporting goods marketing. Their website also hosts a highly-visual product recommendation quiz . These images not only engage quiz takers but help guide them to the correct answer option, making the final product recommendation more accurate. Customers are then more likely to make a purchase. Enhance Your Sports Marketing Efforts with VQB When marketing sporting goods, it pays to stay up to date with the latest sports marketing trends. You may also like to take inspiration from these examples of sports marketing and incorporate a product recommendation quiz into your strategy. With the VQB platform, you can design, launch, and manage branded product recommendation quizzes in minutes. You can also integrate with your email and SMS marketing software  to deliver effective and joined-up marketing campaigns. Take your sports marketing to the next level. Create your first product quiz today with a VQB free trial. Sports Marketing FAQs What Is Sports Marketing? Sports marketing is any type of marketing activity  designed to support the promotion of a sports brand, event, or team.  What Are the Benefits of Sports Marketing? Sporting goods marketing helps your brand to: Boost sales and revenue Raise brand exposure and awareness Build a community and drive customer loyalty Ultimately, if you’re not  marketing your sporting goods brand, you’re failing to attract new customers to your store. Sports marketing is crucial part of your marketing funnel  to get your brand in front of new audiences and grow your customer base and revenue.  What Are the Top Sports Marketing Trends? The most popular sports marketing strategies include personalized products, UGC campaigns, loyalty programs, limited editions, virtual try-on technology, and product recommendation quizzes .

What we love about this quiz: As a niche brand selling a highly technical product, Hexlox wanted to develop a product selector that would get customers to the right product every time and in the process, reduce returns and increase conversion. Quiz Placement Hexlox's Shopify store home page has a CTA for the quiz in the NAV bar ("Get Help Selecting") and in the hero section ("Click if you're not 100% sure what you need"). Furthermore, each of the collection pages has a CTA for the quiz at the bottom of the page if consumers haven't found what they need and are scrolling. Finally, shoppers are presented with an exit intent pop-up offering to take them to the Hexlox Selection Helper. For someone struggling to find the right product, it is impossible to miss this resource. The quiz is also available in multiple languages. Using Visual Quiz Builder's native translation feature , once the quiz is created in one language, it can be easily translated to 24 different languages with the click of a button. We recently added Bulgarian at the request of a customer so don't hesitate to ask if you are not seeing a certain language! Quiz Design The quiz is reasonably complex in how many different paths it can take -- shoppers may be shopping for protection for just the front wheel, rear wheel, saddle / seat post or any combination of these items. Further, there are are several paths within each of the above selections. Take the quiz several times and you will see how many different paths there are! Customers however see no more than 6-10 questions to get to all the products they are shopping for. Visual Quiz Builder's Logic Jumps feature is uniquely built to handle such complex workflows. With a combination of two logic jumps: If a certain question's answer "doesn't contain" certain answers then "hide" certain slides; and if a certain question's answer is "equal to" a certain answer, then "jump to" a certain slide, Hexlox's quiz handles all these different permutations. With Visual Quiz Builder's recent AI prompting feature to create logic jumps, this process is even more straightforward now - watch our AI handle these complex workflows for you! Result / Recommendations Hexlox decided to skip the result page altogether and instead use Visual Quiz Builder's feature to add the recommended products directly to cart. This is a great option for product selectors where the outcome of each quiz session is pre-determined and you aren't trying to provide a menu of recommendations to the quiz taker. Reach out to us through our live chat or at help@visualquizbuilder.com if you are interested in enabling this option for your quiz as we haven't exposed this feature in our dashboard just yet. In the past year or so, 24,180 quiz takers have taken the quiz with a 77% completion rate. 3.5% of quiz takers have placed an order with an AOV in excess of €100, significantly higher than the store's conversion rate and AOV. So…what are you waiting for?

Spreadsheet to a fully functional quiz Prompting our AI to add CSS got a lot better Additional settings for mobile vs desktop Spreadsheet to a fully functional VQB quiz Several customers have recently requested the ability to upload a spreadsheet with question and answers and have the spreadsheet converted to a VQB quiz. We are excited to roll out v1 of this feature and will continue to upgrade and add related features as we collect your feedback. What's significant about this feature relative to other apps (if they support this feature in the first place) is that our dashboard will accept the question and answers in whichever format you have them available. If you are porting your quiz from another app and have the quiz as a spreadsheet or have already prepared your quiz as a spreadsheet, you can upload your spreadsheet as-is. If you further specify the type of question in the spreadsheet -- e.g. text options, visual options, text slider, user name, etc -- Visual Quiz Builder will reflect that in the converted quiz. Else, our AI will use it's best guess on the question type. Here are a couple of examples to make the point clear: Example 1 Example 2 Here are some of the upgrades that you can expect in future releases: At this time, our app recognizes question titles and answer option titles but, in the future, you can include URLs for images, color codes and a lot more in your spreadsheet Copy / Pasting the text of answer options into an input box and leaving it to our dashboard to convert them into answer options Including product handles for various answer options in the spreadsheet so Visual Quiz Builder can tag the quiz for you as well Prompting our AI to add CSS got a lot better We announced this feature last month and made some substantial improvements to it based on further testing and feedback. For one, we are using a different model that is significantly better at interpreting prompts and generating code. Our AI is also keeping the context of existing code and only suggesting additional code that is compatible with prior code to achieve the desired outcome. Secondly, you can undo and redo any of the code suggested by our AI; very helpful when there are many lines of added code. This makes our CSS editor accessible to anyone; you do not need to know CSS. You are only limited by your imagination! Additional settings for mobile vs desktop We had mentioned in last month's update that we will be adding separate mobile settings for components like tooltips, pop-ups and additional question types in the coming weeks. With the latest release, nearly all settings on the dashboard can be set separately for desktop / mobile without a line of code. Of course the app will continue to be responsive as before and provide you the optionality to optimize settings as needed. A few quick tips on how to access these additional settings: For various alignment options (including margins and padding), click to expand the HTML text editor for the relevant component in the Edit tab and switch between devices to access the relevant options. For layout options ranging from font sizes, colors, backgrounds, roundedness and more, access these options within the Layout tab. If you're looking to change these options across the entire quiz, access them under Global Settings. If you're looking to change these options for specific sections like the landing page or questions or result page, access them under the specific section. Know anyone who would benefit from a VQB Quiz? Let us reward you generously when you refer a customer.

Shopping cart abandonment occurs when customers add an item to cart but fail to checkout, resulting in missed sales opportunities that impact your bottom line. The average cart abandonment rate is just over 70% . If your Shopify abandoned cart rate is higher, you need to take action. Let’s discuss the common causes and how to reduce cart abandonment so your store can increase sales. The Common Causes of Cart Abandonment Here are the most common reasons for high Shopify cart abandonment rates. Unexpected Extra Costs Adding surprise fees (like high shipping costs, taxes, or other hidden charges) at checkout can deter purchases and erode customer trust as shoppers feel misled. Forced Account Creation Shoppers in a hurry may abandon their cart if forced to create an account.  Complicated Checkout Process User experience during the Shopify checkout process is paramount. Excess steps or a difficult-to-navigate checkout will increase the average cart abandonment rate. Limited Payment Options Shoppers have a preferred method of payment. Offering limited payment options can deter customers from completing the purchase. Lack of Trust Concerns about website security, brand credibility, or return policies make Shopify customers less likely to click “Buy Now”. Product Isn’t In Stock If a user reaches checkout but their chosen product is out of stock, they’ll be frustrated and leave. This poor experience makes them less likely to shop with your brand again. No Clear Shipping Information Shoppers expect speedy delivery times. Uncertainty around shipping options or delivery times can deter purchases. Lack of Discounts or Promo Codes Even at checkout, shoppers compare your offering to your competitors. If they provide discounts and promo codes — and you don’t — users could go to a competitor instead. How to Reduce Cart Abandonment Here’s how to reduce shopping cart abandonment for your Shopify store. These easy fixes give shoppers the reassurance they need to complete a sale. Be Transparent About Shipping Costs and Taxes Don’t surprise shoppers with last-minute extras. Share shipping costs and taxes on your Shopify product pages so shoppers know the final costs. Enable Guest Checkout Guest checkout offers shoppers a faster checkout experience, increasing the likelihood of a purchase. Simplify the Checkout Process The checkout process should be simple and easy to navigate. Some Shopify brands feature a one-page checkout to reduce the number of clicks users have to make, others use progress bars to reassure users that they’re nearly done. The best checkout pages also feature a minimalist design. Provide Multiple Payment Options Give shoppers a variety of payment options. See the Shopify list of payment gateways  to discover which ones are available in each country and which currencies they support. Display Trust Signals Trust signals include security logos and privacy policies. A professional-looking checkout and clear returns information help build trust. Give users everything they need to feel confident about their purchase. Hide Out-Of-Stock Products Ensure shoppers can only add in-stock products to their cart using the Shopify smart collections  feature. Provide Clear Shipping Information Clearly display shipping costs and delivery times. If using a third-party logistics provider integrated with Shopify, automate estimated delivery dates at checkout. Offer Discounts Provide promo codes for a discount or free shipping. Then, display total savings at checkout to encourage completion and reduce abandonment. Add a Product Quiz A product recommendation quiz  helps shoppers find the right items while seamlessly guiding them through checkout. Let users select and purchase products directly from the results page to boost engagement and reduce cart abandonment. How to Reduce Cart Abandonment with a Product Quiz A product quiz reduces shopping cart abandonment by guiding informed decisions, building trust, offering promo codes, and streamlining checkout. Help Customers Find the Right Products A product quiz uses customer answers to provide personalized product recommendations. This tailored experience means customers are more likely to convert. Example: The Function of Beauty product quiz  asks users about their hair texture, color, styling habits, and hair goals before recommending a personalized hair care routine. By checkout, customers have the utmost confidence in their chosen products. Explain Product Features and Benefits Clearly A product quiz results page  provides in-depth details about recommended products, helping inform and empower customers as they make their choices. This increases the likelihood that they’ll go to checkout. Example: The Divi product recommendation quiz  displays short product descriptions. Users can also see product ingredients. Add a Cart Drawer on the Quiz Result Page Adding a cart drawer  allows cart editing and checkout from the quiz results page to streamline the process. Example: The Mario Badescu quiz  features a cart drawer that allows customers to edit their cart without leaving the quiz results page. Offer Incentives to Encourage Customers to Make a Purchase Now Offering a discount code before customers see their quiz results encourages shoppers to complete their purchase while the code is still valid. Example: The Thigh Society product quiz  offers and automatically applies a discount code at checkout. Only Display In-Stock Products To avoid user frustration, hide out-of-stock products from your product quiz results page, ensuring customers only see products available to buy right now. Example: The Nudea product quiz  only shows customers products that are in stock in their size. Retargeting Customers After Shopping Cart Abandonment Product quizzes don’t just offer an excellent shopping and checkout experience. They can reduce cart abandonment and promote abandoned cart recovery in other ways too. Retargeting emails Use product quiz data to send retargeting SMS and emails , helping to convert lost customers. A quiz builder like Visual Quiz Builder integrates with email platforms like Klaviyo, enabling automated reminders and personalized campaigns based on quiz responses. This boosts engagement and conversions — an approach successfully used by skincare brand Cellcosmet . Retargeting ads Integrate your quiz with Meta and Facebook Pixel  to set up lookalike audiences and retarget customer segments with paid ads. Skincare brand SKOON  uses this functionality to tailor ads to different skin concerns, achieving a 68x ROI on their product quiz. Reduce Cart Abandonment with Visual Quiz Builder  Visual Quiz Builder provides everything needed to create and launch a product quiz. With powerful integrations, retarget quiz takers with personalized campaigns to boost conversions and reduce cart abandonment on your Shopify checkout. Find out what a product quiz can do for your Shopify store. Start your free Visual Quiz Builder trial today.

Relevant marketing messages targeted to an individual customer are impactful. To go beyond a one-size-fits-all approach, use audience segmentation to create personalized marketing campaigns. What Is Audience Segmentation? Audience segmentation is the process of dividing customers into groups based on shared characteristics, like geographical location, gender, age, personality type, skin type, health concern, purchasing history and so on. The goal is to create and send targeted marketing campaigns that resonate with each subgroup within a target market. Audience segmentation is similar to customer segmentation, but includes prospects and leads. The Benefits of Audience Segmentation Shopify Plus stores benefit from using audience segmentation. These include: Making marketing feel more personal Building a stronger connection with the audience Choosing the best message and best channel for each audience segment Testing pricing options Sending targeted promotions Improving customer service Upselling  and cross-selling  other products and services Gaining a better marketing return on investment (ROI) Customers increasingly expect personalized online and marketing experiences. They’re frustrated if they receive marketing materials that don’t relate to them. So, delivering relevant content is a great way to meet customer expectations. The Different Types of Audience Segmentation There are several ways to segment your audience: Demographics Demographic segmentation involves dividing a market into groups based on demographic factors like age, gender, family size, and more. For example, a laundry detergent company could create a market segment for customers with young children to market how kind their products are to sensitive skin. Behavior Behavioral segmentation involves dividing a market based on how people behave, like their purchasing habits or product usage. If customers express an interest in a product (for example, by visiting the product page or putting a product in their cart), target them with marketing materials highlighting the product and others like it. Interests Interest segmentation is the practice of dividing a market based on customers’ hobbies, passions, and lifestyle interests, like fitness, travel, fashion, technology, or cooking. For example, a pet supplies brand could segment its audience based on whether they are dog or cat owners, or prefer long walks in the countryside or a stroll in the city.  Personal Attributes E-commerce brands can also segment their audience based on personal attributes.  For example, a hair care brand could segment their customers based on their hair type, a skin care brand based on their skin concerns, and a supplement brand based on their health priorities.  Geographical Location Geographic segmentation divides a market based on location, such as country, region, city, or climate. For example, a skin care brand  could segment its audience based on where they live, recommending SPF products to customers in warm climates and hydrating products to prospects in cold ones.  How to Segment Your Audience Here’s how to harness the benefits of audience segmentation for your business. 1. Collect Zero-Party Data Zero-party data  is information provided directly and willingly by customers via an opt-in or user interaction, including sign-up forms, customer surveys, focus groups, purchase history, and online analytics. A product quiz  is also a very effective way to gather zero-party data. Quiz takers answer questions about themselves and their product needs to receive a personalized product recommendation. You can then use this data for follow-up marketing campaigns. 2. Segment Your Audience Look for characteristics that separate and unite particular groups within your audience, based on your brand and product offering. For example, a supplements brand could segment its audience by health concern, with groups for customers who want more energy, healthier skin and hair, or improved gut health. 3. Personalize Marketing Campaigns Recommend different products or services to different audience segments via email or SMS . Tailor the marketing message for each group. For example, a shoe brand could recommend the same product to millennial and boomer audiences. However, based on their knowledge of each segment, they might highlight the product’s style to millennials and its comfort to boomers. Personalize promotions and discounts too, creating offers and marketing messages that are more likely to inspire action for each audience segment. When a new product is introduced, the store could also notify specific customer segments via email—focusing on those whose past behaviors, preferences, or demographics indicate they’re most likely to be interested. 4. Personalize Website Experiences Use audience segmentation to show relevant content, products, and popups to returning customers next time they visit your website.  Display similar products to ones they’ve browsed before, share popups with promotions that persuade hesitant buyers to purchase, or cross-sell products  to customers who have already made a purchase. 5. Retarget Customers Use segments to create lookalike audiences and retarget customers on Meta . Using Audience Segmentation: Case Studies These examples use audience segmentation tools to target marketing messages. SKOON Skincare brand SKOON  uses a product recommendation quiz from Visual Quiz Builder to gather customer data. Leveraging the integration with Meta Pixel , they create and target different ads for different skin concerns. Plum Deluxe Plum Deluxe  uses Visual Quiz Builder's integration with Klaviyo  to send an email with the quiz results and a link to the result page. Quiz takers who share their emails are also enrolled in their newsletter. Face Club Face Club  features a medical-grade skincare quiz on its Shopify website. It creates customer profiles in Shopify and assigns tags  based on a quiz taker’s answers. Face Club uses these tags to segment customers and send personalized messages. Start Segmenting Your Audiences Today Visual Quiz Builder gives you all the audience segmentation tools and integrations you need to build a successful audience segmentation strategy. Create engaging product recommendation quizzes, gather zero-party data, and integrate with marketing tools like Klaviyo and Meta Pixel. Then, launch more effective marketing campaigns that drive conversions. Start your free Visual Quiz Builder trial today.

Emails, blogs, and ads are effective tools to market a Shopify store. But interactive marketing can make campaigns even more engaging. This guide defines interactivity in marketing, provides interactive marketing examples, and explains how Shopify Plus stores use them to boost brand awareness and drive sales. What Is Interactive Marketing? Interactive marketing refers to any marketing material that an audience interacts with. Rather than passively consuming content (like ads, emails, or blogs), the audience actively clicks, types, taps, or swipes to engage. Types of interactivity in marketing include:    Interactive videos : Include calls to action (CTAs) in videos to prompt viewers to subscribe or participate in a conversation in real time. Allow viewers to answer questions on the screen or provide an immersive experience. Quizzes, surveys, and polls : Incorporate interactivity in marketing by asking the audience questions. Use product recommendation quizzes , personality quizzes, and quick-fire polls to find out more about the audience and create an engaging online experience. Games : Include a spinner wheel, knowledge games, puzzles, or scratch-and-win games to appeal to the audience’s sense of fun and competition. Calculators : For example, a realtor’s website could host a calculator to help customers figure out monthly mortgage payments, or a home improvement website calculator could recommend the amount of paint needed based on room measurements. Interactive emails : Make emails more effective and engaging by including interactive elements, like polls, games, or graphics in motion.   Personalized content : Address customers by name in emails or on your website and send marketing materials based on their online behavior. Abandoned cart emails are a common example. User-generated content (UGC) : Ask users to share their images, videos, or comments, using a campaign hashtag in return for giveaways. This builds buzz, creates a sense of community, and provides authentic content for your marketing. What Are the Benefits of Interactive Marketing? Interactive marketing can benefit your Shopify Plus store in the following ways. Audience engagement Interactivity in marketing engages an audience and helps create fun brand experiences that are memorable and build loyalty. Fast feedback Use polls and surveys to get instant feedback from your ideal customers, learn more about their needs, and improve your website and product offering. Customer data Customers taking part in interactive marketing experiences provide valuable customer data. Use it to segment your audience , then personalize online experiences and other marketing materials, making them more relevant and effective. Improved conversion rates and sales Interactive marketing can prompt purchases with persuasive CTAs, delivered at the right time. Engaging content, audience insight, and personalized customer experiences also inspire more customers to make a purchase. Interactive Marketing Examples For Shopify Stores Shopify stores can weave interactive marketing into websites and marketing campaigns. Here are a few interactive marketing examples for inspiration. Product Finders A great interactive marketing example, office furniture brand Desktronic features a product recommendation quiz  that helps customers find a desk or chair that fits their requirements. Users answer questions about their height, available room space, and furniture usage before receiving a personalized product recommendation. This strategy engages the audience while introducing them to relevant products. Plus, Desktronic collects valuable customer insights. The brand can then use this data to segment its audience and personalize future marketing content. Interactive Quizzes The Workout Witch provides somatic exercise courses, designed to release stress and stored trauma. Users can take an interactive quiz to find out where trauma is stored in their bodies. The results page reveals the location and encourages users to learn what this means.  This interactive marketing example provides valuable information for users, who then associate the interactive experience and its usefulness with The Workout Witch brand. Spin the Wheel One of our favorite interactive marketing examples is a Wheel of Fortune. Users spin the wheel to win discounts or special offers. Use the excitement of the Spin the Wheel to encourage particular user behaviors, like asking for an email address in exchange for a turn on the wheel. Jewelry brand Isabelle Grace asks users to submit their email to spin the wheel and unlock up to 20% off or free shipping. Discount codes are automatically applied if the user chooses to “Continue and Use Discount.” Calculators Calculators may not be the most engaging interactive marketing example, but they offer significant value to customers, making them a worthwhile addition to any website. The Function of Beauty quiz  offers hair damage scores calculated based on quiz responses before recommending products, demonstrating how personalized assessments can build trust, guide purchase decisions, and subtly reinforce the brand’s expertise. Peep Eyewear similarly uses a calculator  as a conversion tool, allowing customers to determine the cost of their new eyewear or reglaze. Users select their frame, lens type, coating, and more to calculate the end cost.  Interactive Polls Use interactive polls to ask your audience what they like about your products and if they’d recommend your brand to a friend. Alternatively, make it fun and informal. For example, a coffee brand could ask customers how they take their coffee, while a mattress store could ask which aspect of sleep the customer would most like to improve. These polls encourage engagement. Give customers the option to see how their peers voted, and curiosity (another powerful motivator) also comes into play, making them more likely to answer your poll.  AR and VR Some online stores use augmented and virtual reality to provide interactive and engaging experiences for customers. Augmented reality experiences overlay a virtual layer over a real image. For example, Sephora’s Virtual Artist app allows customers to try on makeup using an image of themselves.  Virtual reality experiences immerse customers in a new and exciting environment. Lacoste allows customers to browse a virtual reality Lacoste store , engaging with products and searching for hidden crocodile logos. Games Memo Paris is an online perfume store with a branded game on its website. Users turn over cards to find matching pairs in a playful and engaging memory game. The game is fun and interactive, encouraging customers to spend longer on the Memo Paris website and get to know the brand’s product offering in an entertaining, non-salesy way. Conversational Pop-Ups Conversational pop-ups encourage a user to engage with a chatbot or customer service representative. Jewelry brand Jaxxon  features a great example on their website. Users see a message that says “How can we help?” and can then either type a message to speak to an assistant, or explore the shortcuts for further information about shipping, return policies, engravings, and more. Create Interactive Quizzes With VQB Visual Quiz Builder can help you get started with interactive marketing. Create quizzes and product finders that provide an interactive and engaging experience for customers with our Shopify app. These quizzes also collect valuable zero-party data, which you can use to segment your audience and create personalized marketing materials. Want to see what Visual Quiz Builder can do for your Shopify store? Sign up for a free 14-day trial and start creating your first quiz today.

Personalized user experiences impress customers and boost sales, with 54% of users  wanting tailored content and 40%  being more likely to spend extra when the shopping experience is personalized. But where do you start with personalizing your e-commerce store? Product recommendation quizzes  engage customers, guide them to the right product(s), and enable zero-party data collection.  This article compares two leading Shopify quiz apps – Visual Quiz Builder (VQB) and Octane AI — to help you choose the right product recommendation quiz for your website. What is Visual Quiz Builder? Visual Quiz Builder (VQB)  is a product recommendation quiz app on Shopify  that enables businesses to create custom quizzes on their websites and recommend products to customers based on their needs. VQB is user-friendly and customizable to fit your brand’s look and feel, including changing colors, fonts, and imagery. This customization allows quizzes to be embedded on landing pages, pop-ups, or as full-screen experiences, giving retailers flexibility in how they engage with their customers. VQB also provides detailed analytics to help retailers track quiz performance and customer behavior to refine marketing strategies. It collects zero-party data directly from customers, allowing for audience segmentation and highly targeted marketing campaigns that convert.  What is Octane AI? Octane AI  is another Shopify app that creates personalized quizzes with customized images, fonts, and quiz layouts. It also enables the collection of zero-party data, which can be leveraged in retargeted ads and email campaigns. Key features of Visual Quiz Builder and Octane AI Two leading Shopify quiz apps, Visual Quiz Builder and Octane AI both offer the below features. Intuitive quiz creation Create custom quizzes in minutes. Shopify merchants can easily add, edit, and manage questions and answers without a developer resource. Choose from question styles like text or visual selectors, drop-downs, sliders, content slides, scoring questions, and more.  Branch logic Guide customers along different question flows based on their responses. This dynamic question flow ensures users are only presented with relevant questions. On-brand design Customize quizzes to reflect brand style, from colors, backgrounds, buttons, text, and images, to a complete custom CSS and JavaScript. They embed into a page, appear as a pop-up, or as a full page. AI automation Incorporate AI capabilities to build your quiz in minutes. Advanced LLMs analyze your store’s product details and accurately match them to your quiz answer options.  Integrations Incorporate quizzes into existing marketing tools, like Klaviyo, Shopify, Omnisend, Zapier, Google Analytics, and Meta Pixel. Engaging media Integrate images, videos, and other media elements into quizzes, creating an interactive and engaging customer experience. In-depth analytics Receive detailed reports on quiz performance to track trends, analyze customer behavior, and refine marketing strategies using real-time data. Personalized service Receive support from a strategic expert who assists with quiz customization for seamless integration. Should I use Visual Quiz Builder or Octane AI? What differentiates Visual Quiz Builder and Octane AI, then?  VQB Octane AI Customization Advanced  Basic API Provides access to quiz data to send to cart, other sections of your store, or customize data pipelines and analysis. Feature not currently offered. Calculations and scores Provides a score to quiz takers. Shows calculations like BMI based on answers during the quiz.  Feature not currently offered. Dynamic discount codes Creates individualized discount codes for each quiz taker. Feature not currently offered. Fully translated quizzes Automatically translates into 24 different languages. Offers manual translation or uses third party apps that won’t reliably translate all quiz elements.  Pricing Good value. Range from $30 for 500 quizzes to $200 for 7,500+ Expensive. Range from $50 for 200 to $500 for 1,500+ Free plan Available for up to 50 quizzes Feature not currently offered. Customizations VQB provides expert-level features and support for customization. Brands can work directly with the VQB team to implement custom quizzes that align perfectly with their store’s business and branding.  VQB’s Result Page also offers certain advanced customization features such as displaying numerical results based on quiz answers and auto-selecting the relevant variant or selling plans based on quiz responses.  Octane AI offers several self-serve customization options. They also offer account managers to help brands optimize their quizzes. However, leveraging its customization options requires an in-house developer. API VQB offers the VQB Public API for Browsers , which lets developers extract quiz data and add line item properties to orders as well as create customized data pipelines specific to individual businesses.  Octane AI does not currently offer API access. Calculations and scores VQB carries out calculations and provides scores to quiz makers. For example, it can calculate BMI based on the answers provided during the quiz.  Octane AI does not provide this feature. Dynamic discount codes VQB generates individualized discount codes for quiz takers, which can be automatically applied to customer carts. This feature can increase conversion rates by offering tailored discounts based on quiz responses.  Octane AI does not offer dynamic discount codes. Fully translated quizzes VQB will automatically translate your quiz into 23 languages, ensuring that businesses can sell to a global audience, without the need for third-party apps.  Octane AI does not offer automatic translation, meaning businesses have to manually translate quizzes or use 3rd party apps that will not reliably translate all quiz elements.  Pricing  VQB offers five pricing tiers so every e-commerce company can find the right plan for them: Free Plan (50 quizzes) Convert: $30 per month (500 quizzes) Convert Pro: $50 per month (1,500 quizzes) Personalize: $100 per month (3,000 quizzes) Flywheel: $200 per month (7,500 quizzes) Enterprise: Upon request (> 7,500 quizzes) Octane AI offers three pricing tiers: Octane: $50 per month (200 engagements) Octane plus: $200 per month (1,500 engagements) Enterprise: Starts at $500 (Custom engagements) Both apps offer free trials, though Visual Quiz Builder also offers a free plan .  VQB has a rating of 4.9 stars out of 5 with 143 reviews. Thigh Society worked with VQB  to iterate several quizzes, mentioning that the team is “as committed as we are to improving and iterating our quiz experience. Looking to boost customer engagement and sales? Try Visual Quiz Builder for Shopify with our free 14-day trial.

What we love about this quiz: Plum Deluxe's goal was to create a quiz that captured the taste preferences of shoppers, both tea novices and connoisseurs, in an engaging way and provided several personalized small batch tea recommendations. As a craft tea brand looking to evoke a sense of calm and luxury for their shoppers, it was critical that the quiz matched every aspect of their brand. Results 87% of quiz takers completed the quiz with about 55% providing their emails (as the email question is optional). 23% of quiz takers placed an order after completing the quiz. The AOV of quiz takers placing an order was over $52, well above the AOV of a non-quiz takers to the site. Tea bundles on the site are priced in the $40-45 range and individual teas are typically $8. Quiz Design The quiz has only 8 questions including the name and email questions. For those new to tea, the quiz is only 6 questions long as Logic Jumps have been used to hide 'What type of tea do you like?' and 'How do you take your tea?'. This is the optimal length for most quizzes. Each question is interactive with high quality visuals making it easy to breeze through the quiz (truly in a minute). The copy of the answer options has been kept intentionally short. When the options do not need a visual, Plum Deluxe includes a high quality visual relevant to the question and reflecting the brand's products and ethos. All the quiz components are consistent with the brand and the rest of the site. Most aspects of the quiz including different ways of displaying visual answer options can be achieved through dashboard settings but custom CSS has been added where needed. The new AI prompt feature with the CSS Editor makes it approachable even for those who do not know CSS and quicker for those with CSS knowledge! Right before the results load, the quiz has a loading page with reviews from super fans and a 5 second timeout. We highly recommend this strategy as yet another way to showcase the brand with minimal friction to the quiz taker. Product Recommendations The quiz uses the " most likely match " algorithm to upvote products based on users selecting associated answer options. Further, certain teas have been tagged to be excluded altogether from the recommendation -- for example, all caffeinated teas are excluded from the recommendation for users who say no to caffeine. Since Plum Deluxe has many products that are already organized by collection based on type of tea, flavor profile and so on, they conveniently tagged the quiz with collections. Result / Recommendations Page Plum Deluxe opted to work with Visual Quiz Builder's development team to implement a custom recommendations page while using the app's dashboard to design the rest of the quiz and to drive product recommendations. There are a few stand-out features about Plum Deluxe's result page, besides it's clean on-brand UI: Recap of answers provided during the quiz. Since the result page of the quiz gets cached in the user's browser and loads anytime they return to the quiz, users can. clearly see what they selected and why they were recommended certain teas. 6 product recommendations. While this may be a lot for other product categories, for teas, it's a good number as it offers both the closest matches and a few that are close enough. For something subjective like teas, there is rarely one perfect match! Cart Drawer: Quiz Takers see the store's cart drawer when they add products to cart, keeping them on the result page to continue browsing recommended products. Add all to cart option with a 15% discount for those who select the entire bundle. This is a major contributor to the higher AOV of quiz takers compared to non-quiz takers. Personalized Follow-up Marketing Plum Deluxe uses Visual Quiz Builder's integration with Klaviyo to send an email with the quiz results and a link to the Result Page. Quiz takers who share their emails are also enrolled in their newsletter. So…what are you waiting for?

Is upselling part of your Shopify Plus sales strategy? If not, it might be time to rethink your approach. Upselling helps improve average order value (AOV) and gives Shopify stores a competitive advantage.  Let’s explore upselling techniques and examples to apply this strategy to Shopify stores . What Is Upselling? Upselling strategies encourage customers to choose a higher-priced version of the product they are already considering purchasing. For example, a customer booking a hotel room could be upsold to a suite or a customer purchasing a laptop could be upsold to another model with better processing speed. Upselling techniques effectively boost average order value (AOV), similar to cross-selling . However, while upselling encourages customers to purchase a more expensive version of a product, cross-selling encourages customers to purchase additional products that complement their primary purchase. Why Is Upselling Important? Upselling strategies benefit Shopify businesses by: Increasing average order value (AOV) .   Upselling persuades customers to spend more than intended, improving AOV. Increasing revenue . Maximizing the amount each shopper spends per purchase increases revenue without increasing customer acquisition, marketing, purchase processing, or logistics costs. Strengthening customer relationships . Upselling techniques help customers find the best possible product, improving overall satisfaction and loyalty. Gaining a competitive edge . Personalized upgrades elevate the shopping experience and differentiate you over competitors. 8 Upselling Techniques For Shopify Sites These upselling strategies are effective for Shopify Plus stores : 1. Discount products Offer promo codes for high-ticket items to encourage customers upgrades. This boosts AOV even with the discount applied. 2. Offer an upgrade Highlight optional upgrades on product pages and ask customers to select basic or upgraded product features as they add a product to cart. 3. Offer free shipping Free shipping for orders over a specific value encourages customers to spend more to avoid shipping fees, making them more likely to opt for a product upgrade. 4. Create subscription options Turn one-time purchases into recurring revenue with subscription options. This works well for frequently used products like skincare or supplements 5. Offer "buy more save more" offers Encourage customers to purchase in bulk and get more of a product they’re already interested in. Offer a sliding scale of discounts, with the most money off for the biggest volume purchases. This upselling technique works well for products that a customer is likely to use — and use up — regularly. 6. Offer product bundles Combine cross-selling and upselling with product bundles. If a customer is shopping for one t-shirt, for example, offer a bundle of five of the same t-shirt in various colors. Generally, retailers offer a discount for product bundles, enticing customers to spend more by decreasing the cost per item. 7. Upsell post-purchase Upsell post-purchase with email marketing, SMS, or paid ads campaigns that retarget customers, encouraging them to purchase insurance, gift wrapping, or faster shipping for an additional cost. 8. Use a product recommendation quiz An e-commerce quiz engages customers and delivers personalized recommendations, creating the perfect upsell opportunity for features, subscriptions, and bundles. Identifying Upsell Opportunities with Product Quizzes A product quiz collects customer preferences, creating data-driven upsell opportunities though personalized recommendations.  The collected zero-party data also allows for personalized email marketing and retargeting campaigns, allowing Shopify stores to later upsell customers. Upselling Examples Many Shopify brands use product quizzes — and the data collected — to successfully upsell products and increase customer AOV. Let’s examine three upselling examples. Mario Badescu Skincare brand Mario Badescu  uses an e-commerce quiz to offer free samples based on customer responses, then retargets customers to upsell those products in the future. SKOON Skincare brand SKOON  also uses upselling to its advantage. The brand recommends a personalized skincare plan and offers a full product bundle alongside individual add-ons.  Semaine Health Supplement brand Semaine Health  uses its product quiz results page to recommend a personalized supplement solution. They incorporate upselling by offering subscription options at a discounted price. Start Implementing Upselling Techniques Today Visual Quiz Builder is an upsell Shopify app that helps improve AOV — and customer loyalty. With Visual Quiz Builder, create and launch a product recommendation quiz to boost customer engagement and loyalty, improve conversions, and gather valuable customer data. Ready to see how Visual Quiz Builder can grow your Shopify store? Start your free Visual Quiz Builder trial today.

Quiz marketing supports brand awareness, audience engagement, and conversions. Learn more about quiz marketing, its benefits, and best practices. Jump to... What is quiz marketing? Why use quiz marketing? Quiz marketing best practices Measuring the success of your quiz marketing efforts Common quiz marketing mistakes to avoid Best tools for building a quiz marketing strategy What Is Quiz Marketing? Quiz marketing leverages quizzes to collect customer data, generate leads, encourage sales, and build brand awareness. While similar to   quiz funnels  — which guide prospects toward a product decision — quiz marketing has broader goals. It emphasizes brand engagement, audience education, entertainment, customer insights, and lead generation. Common quiz types include trivia quizzes, personality quizzes,   product recommendation quizzes , and knowledge testing quizzes. Why Use Quiz Marketing? Make quiz marketing part of your e-commerce strategy to experience the following benefits. Engage Audiences Quizzes are engaging and personalized, encouraging customers to interact with your brand and products. Their appealing and user-friendly format makes them an effective lead magnet. Build Brand Awareness Quiz marketing boosts brand awareness by engaging audiences with interactive, shareable content. Providing valuable information builds trust and makes your brand more memorable. Build an Email List Incentivized by the promise of valuable insights or product information, quiz takers provide their email addresses to access their quiz results. They can then be retargeted.  Capture Zero-Party Data Quiz marketing provides valuable customer data to optimize and personalize follow-up emails and improve engagement.  Improve Conversion Rate Quizzes position your brand as an authority, introduce customers to your products, and gather data for targeted follow-up marketing. Together, these benefits boost conversion rates and revenue. Quiz Marketing Best Practices Here’s how to promote your product recommendation quiz . Embed a Quiz on your Website Embedding a product-related quiz on your website makes it easy for potential customers to take the quiz, view results, explore product pages, and proceed to checkout seamlessly. Create an Attractive Landing Page Your quiz landing page should entice users to take the quiz with branded visuals, compelling copy, and clear benefits, such as insightful results, shareable experiences, or discount codes. Optimize your Landing Page for SEO Overloading your quiz landing page with keywords harms user experience and your ranking. Instead, include a few strategic keywords to attract organic traffic. Use your Quiz in Emails Share your quiz with your email list, using the subject line to highlight the benefits of taking it. Share on Social Media Quizzes stand out on social media, drawing more attention than standard posts. Share your quiz with a brief explanation and encourage followers to share it. Feature your Quiz in Paid Ads Boost your quiz landing page visibility with paid ads on search engines or social media. Maximize engagement by A/B testing ads to find the most effective version, then use the winning one. How to Measure the Success of Your Quiz Marketing Efforts Measuring the success of your quiz marketing efforts helps improve quiz ROI. Key metrics to track include: Quiz Completion Rate . The percentage of users who finish the quiz. Low quiz completions may indicate user disengagement or reluctance to share personal data for results. Drop-off Rate . The percentage of users who drop off at different questions of the quiz. A high drop-off rate for specific questions suggests that there may be scope to make that question clearer. It is expected that the first question and the email / SMS question will always have the highest drop off. Lead Conversion Rate . The percentage of quiz takers who share their contact information. Offer incentives, like a discount code, to increase the conversion rate. Quiz Taker Conversion . The number of quiz takers who completed the quiz and placed an order. A low conversion rate (when quiz completion rate is relatively strong) suggests the results page needs optimization. Gather these metrics using your quiz building software. Visual Quiz Builder, for example, has analytics built-in, making it easy to access quiz data and insights via the user-friendly dashboard. Read our full guide to quiz marketing metrics here. Common Quiz Marketing Mistakes to Avoid To maximize quiz marketing results, follow e-commerce quiz best practices  and avoid common mistakes that hinder user experience and customer data collection. Overcomplicating the Quiz Asking too many questions can cause quiz takers to lose interest and increase quiz drop-off rates. They won’t provide their email addresses or discover your products. However, more questions in medical or nutritional quizzes may enhance credibility, as users see it as a sign of reliability. Providing Excess Answer Options Too many answer options can overwhelm users and cause scrolling issues, especially on mobile. Limit the answer options to maintain engagement and reduce quiz abandonment. Ignoring the Importance of Follow-Up Emails Your quiz engages users, showcases your brand, and drives sales — but its potential is wasted if you don’t retarget leads. Use quiz data to create personalized follow-up emails that guide users toward conversion. Failing to Test the Quiz Across Devices and Platforms Your quiz should work seamlessly across all devices and platforms. Use a quiz builder that offers responsive design and test your quiz across different browsers and screen sizes. Not Incentivizing Email Shares Quiz takers may hesitate to share personal information for quiz results, so offer incentives like a discount code or highlight the valuable insights they’ll gain. Best Tools For Building A Quiz Marketing Strategy Finding the right   quiz building tools  is important — and Visual Quiz Builder is the best choice for Shopify stores. The Visual Quiz Builder e-commerce quiz app supports the most flexible and customizable quiz builder with outstanding support. Build a quiz that matches your brand and provides an exceptional user experience. Other features include: AI tools to speed up the quiz creation process Seamless integrations with tools like Shopify, Klaviyo, and Omnisend Zero-party data collection to understand customer needs and personalize follow-up emails In-depth analytics to evaluate how your quiz is performing Ready to build your Shopify quiz? Try Visual Quiz Builder for free today.

Measure quiz performance to determine whether your quiz marketing efforts yield the desired results. Here are the metrics and tools to track quiz marketing success, plus tips on improving your e-commerce quiz . Why Measuring Quiz Marketing Success Is Important Evaluating how a Shopify quiz performs allows businesses to identify areas for improvement, optimize their marketing efforts, and enhance customer engagement. By measuring quiz marketing success, businesses can: Track Lead Capture : Track how many profiles, including emails and SMS contacts, are collected to enable hyper-personalized marketing efforts. Maximize ROI : Measure how effectively your quiz is driving sales and contributing to business growth. Identify Areas of Improvement : Gain insights into how many participants complete the quiz and where they drop off, allowing you to continuously optimize and A/B test different versions of your quiz. Make Informed Business Decisions : Analyze detailed segmentation of your customer base, helping to shape everything from marketing strategies to decisions around product launches. Ensure They’re Using the Right Quiz App : Your chosen quiz app and analytics platform should offer detailed analytics and insights on quiz leads, quiz conversion, quiz engagement, and quiz responses. Key Metrics to Track in Quiz Marketing Track various metrics in quiz marketing, including engagement, lead generation, and conversion rates. Engagement Metrics Quiz Completions . The number of users who finish the quiz.  Quiz Completion Rate . The percentage of users who finish the quiz. Low quiz completions may indicate user disengagement or reluctance to share personal data for results. Drop-off Rate . The percentage of users who start but don’t finish the quiz. A high drop-off rate suggests your quiz may have too many or unclear, irrelevant questions. Drop-off Questions . The questions at which users leave the quiz. If users drop off at the same point, refine the question and its answer options to enhance the experience. Time Spent on the Quiz . Longer quiz times indicate higher user interest and engagement. Lead Generation Metrics Number of Quiz Takers . The number of prospective customers who begin the quiz. High rates indicate strong quiz marketing and landing page performance. Number of Leads Captured . The number of users who share contact information. Lead Conversion Rate . The percentage of quiz takers who share their contact information. Offer incentives, like a discount code, to increase the conversion rate. Revenue Metrics Quiz Taker Conversion . The number of quiz takers who complete the quiz and place an order. Measure both immediate and long-term conversions, as customers who aren’t instantly converted may still make a purchase following your retargeting efforts. Quiz Completion Attributed Revenue . The total revenue generated through orders (both immediate and delayed) from customers who complete the quiz. This helps calculate quiz ROI and demonstrate its long-term impact on sales. Quiz Taker Average Order Value (AOV) . The AOV of a quiz taker who places an order after completing the quiz. Track both immediate and delayed orders, as customers may convert later or make multiple purchases. Use retargeting and cross-selling to increase AOV. Insights Based on Quiz Responses A powerful aspect of Visual Quiz Builder’s analytics platform is that you can click on any of the metrics and you will be taken to the data behind it in a separate tab that you can filter by a large number of metrics to further refine the data and export the CSV to your favorite BI tool for additional analysis. Tools to Track Quiz Marketing Metrics The best e-commerce quiz platforms come with in-built analytics. Visual Quiz Builder collects and presents   quiz insights  via a user-friendly dashboard, so shop owners can easily track their quiz marketing performance. There are also other tools, including: Google Analytics . Use Google Analytics to track quiz page traffic, time on page, and referral sources. CRM and Marketing Tools . Use tools, like Klaviyo and Omnisend, to analyze the performance of email and SMS campaigns targeted at quiz leads. Social Media Analytics . Track engagement and shares on platforms like Facebook, X, and Instagram. Visual Quiz Builder also integrates with many platforms . Getting the Most Out of Your Quiz Marketing Data Analyze the quiz marketing data and take action to maximize its value. Here are some ideas. Refine the Quiz Design Use completion rates and drop-off points to refine the quiz. Adjust questions for improved clarity and relevance. Shorten the quiz if completion rates are low and use compelling visuals to enhance user engagement. Create a More Compelling Offer Improve your lead conversion rate with a compelling CTA in your email capture. Offer a discount code and highlight the valuable insights on the quiz results page. Refine Your Results Page If few quiz takers make purchases, update your results page . Try featuring different products, adding descriptions, or including customer ratings to boost cart additions. Optimize Follow-Up Strategies Improve email sequences and retargeting campaigns based on quiz-generated lead behavior. Personalize follow-up content based on quiz responses. Segment your Data Learn more about your quiz takers by drilling down into the collected data. Segment your data by customer preferences, behaviors, and demographics to improve quiz personalization. In Summary Analyze your quiz marketing efforts with the help of the tools and metrics above to improve your quiz. Visual Quiz Builder provides the tools needed to create and launch a S hopify quiz — and analyze, optimize, and maximize its performance for a greater ROI. Try Visual Quiz Builder today.

Guided selling enhances the e-commerce customer experience and helps Shopify stores drive more sales. This guide explores how to integrate guided selling tools into a Shopify sales strategy. What Is Guided Selling? A selling strategy for e-commerce stores, guided selling (also known as guided shopping) closes the gap between online and in-person shopping experiences. Without a retail assistant, online shoppers often struggle to find the right product, causing frustration and even site abandonment. Guided selling solves this by asking shoppers questions to identify their needs, then using the collected data to recommend relevant products, increasing customer satisfaction and driving conversions. What Are Guided Selling Tools? Guided selling tools support the shopper at specific customer journey touchpoints. Examples include: Product quizzes  - Identify shopper needs to make personalized product recommendations. Comparison tools - Allow shoppers to compare the features of two or more products. Product filter functions - Enable shoppers to view products by size, material, use, color, brand, or other attributes. AI-driven recommendations - Recommend products to the shopper based on previously viewed or purchased products. How Does Guided Selling Work? There are five key stages to e-commerce guided selling: Understanding customer needs - Customers refine their product selection using a guided selling tool, like filters or a product quiz. Processing customer input - The guided selling tool analyzes shopper preferences and responses. Providing tailored recommendations - The tool displays the products that best match the shopper’s needs on a result page.  Guiding shoppers toward a sale - The result page includes customer reviews, detailed product information, and a streamlined checkout process to drive conversions. Following up with further recommendations - Retargeting emails deliver personalized product recommendations and complementary products appear when the shopper next visits the site. Benefits of Guided Selling For Shopify Stores Guided selling benefits Shopify businesses by: Identifying Customer Needs Guided selling provides sales, product, and marketing teams with direct insights into customer needs and wants. Educating and Advising Customers Guided shopping explains product features and selling points to customers — even when shopping online. Reducing Decision Fatigue Guided selling helps customers make purchase decisions, removing barriers to conversions.   Providing a Personalized Experience Despite heavy competition for customer attention, e-commerce guided selling provides a standout, personalized experience, making customers feel heard and fostering a positive brand impression. Increasing Average Order Value (AOV) Guided shopping enables product upselling and cross-selling, encouraging customers to purchase more. Product Recommendation Quiz Guided Selling Best Practices Like a shop assistant recommending complementary products, guided selling tools — including product recommendation quizzes — increase AOV. Here’s how: Product Bundling Present customers with personalized bundles to encourage larger purchases and increase AOV. For example, skincare brands can recommend products to form a skincare regimen or clothing brands can suggest items that “complete the look”. Ensure all products can easily be added to cart with a clear “add all to cart” CTA (call-to-action) button. Subscriptions Subscriptions drive recurring revenue. Incentivize sign-ups with a subscription option on the quiz result page and offer a discounted price to subscribers. Cross-Selling After a shopper has made a purchase, follow up with another guided selling best practice. Use collected data to cross-sell other products with personalized emails and on-site recommendations. Guided Selling Examples with VQB Visual Quiz Builder helps Shopify stores implement guided selling with engaging product recommendation quizzes. Explore guided selling examples below. Semaine Health The   Semaine Health quiz results page  offers subscription options. As part of the guided shopping experience, customers can view subscription costs and savings compared to one-time purchases. Customers can also select the subscription frequency and add products to cart from the quiz results page. Face Club Face Club is a skincare brand that uses product bundling as part of a guided selling strategy. The   quiz  recommends a product to fulfill every stage of the skincare regimen, encouraging shoppers to add all items to cart for optimal results. Hidden Crown The Hidden Crown   product recommendation quiz  is another great guided selling example. Customers see hair extension recommendations at the top of the quiz result page but can scroll further down to see related hair extension products, tools, and accessories. Use Product Quizzes In Your Guided Selling Strategy Add a Visual Quiz Builder product recommendation quiz to your Shopify store to increase customer satisfaction and sales. Start your free Visual Quiz Builder trial today

Understanding your customers is essential for targeting the right people with the right products. The more accurate you are, the more likely customers are to buy from you. And a personalized product recommendation quiz will help you to learn about your customers and present them with the best products for their needs.  But how do these quizzes work, and how do you make them effective? This guide explores everything you need to know about creating a personalized product recommendation quiz that delivers relevant results. In this blog What is a product recommendation quiz? Why are product recommendation quizzes useful? Benefits of a great product recommendation quiz for your business  Product recommendation quiz best practices How to create a product recommendation quiz with Visual Quiz Builder What is a product recommendation quiz? A product recommendation quiz is an interactive tool that allows e-commerce companies to learn more about their customers and provide personalized product suggestions. Well-designed quizzes guide customers through a series of questions about their needs, preferences, behaviors, and demographics. After they give their answers, customers can receive automatic recommendations on the best products for their needs.  Why are product recommendation quizzes useful? Here’s why providing customers with a product recommendation quiz is so helpful: Cut down on decision fatigue Decision fatigue  occurs when the quality of choices diminishes as a consumer faces too many options. In the digital age, consumers often feel overwhelmed by endless choices, whether they’re browsing for products online or deciding on what to watch on Netflix. A product recommendation quiz simplifies this process, helping customers find what they need without the hassle of complex decisions, leading to a faster, more pleasant shopping experience.  Create a personalized approach to the shopping experience McKinsey research shows that 71%  of consumers expect a personalized interaction with companies, but 76% feel frustrated when they don’t get it. Satisfying customers is crucial to keeping them engaged and loyal to your brand.  Creating a product recommendation quiz allows you to deliver that crucial personalization, guiding customers to the products that best match their unique needs and preferences.   This personalized technique is more likely to engage potential and existing buyers than a one-size-fits-all approach. Introduce your products to your customers in a unique way When customers complete an interactive product quiz, they aren’t simply browsing your website to search for an item that suits them without knowing exactly what that is. Instead, they’re actively engaging with your brand and your products. The quiz can be interspersed with content slides introducing your brand and products in a personalized manner based on selections a customer makes during the quiz.  For example, if you sell anti-chafing shorts for women, you could tailor content to highlight comfort for one customer and coverage for another, ensuring they see the most relevant products for their concerns. Customers won’t be forced to scour your product catalog and literature — you can eliminate the detective work and present the best items with the relevant reasons to solve their problem.  If a new customer buys the shorts based on your recommendations and they work well for them, there’s a good chance they’ll make that purchase again. You can follow up on that positive experience with more recommendations based on their purchases and quiz answers (like if a new product or variant is introduced that addresses their primary concern).  Benefits of a great product recommendation quiz for your business  Building a strong product recommendation quiz also offers several key benefits, including: Collect more zero-party data on your customers Consumers are more concerned about data collection and online privacy than ever before. In fact, 68%  of consumers globally are either somewhat or very concerned about their privacy online. That’s where zero-party data comes in.  Unlike first, second, and third-party data , zero-party data is the information a customer shares with your business intentionally and consensually. That may include their browsing and marketing preferences.  Zero-party data is a direct insight into the customer’s wants and needs. Your business doesn’t have to guess or assume: you get answers directly from the people you’re selling to. It also gives customers more privacy and doesn’t involve decision-making based on information they may not realize they’ve provided.  By using a product recommendation quiz, you can collect valuable zero-party data, gaining direct insights into customer preferences and needs without infringing on their privacy.  Personalize your marketing efforts A product recommendation quiz enables you to deliver targeted, relevant marketing based on individual customer interests and goals. This enables you to invest in more effective, valuable marketing and helps customers feel recognized as individuals (rather than faceless consumers).  A strong product recommendation quiz platform will have integrations with your preferred marketing tools so you can seamlessly leverage the zero-party data collected in your quiz, making personalizing your marketing efforts quick and easy.  Increase brand awareness Boosting brand awareness is essential for expanding your reach, bringing more customers to your website, and building trust. Product recommendation quizzes can significantly boost brand awareness by offering potential customers a more interactive and engaging process than traditional d ads.  For example, say your subscription business specializes in high-protein vegan meals. You could publish a quiz on your social media channels inviting users to answer questions about their eating and exercise habits to learn how they can improve their performance and health.  That offers them a chance to learn something about themselves and understand how switching to a high-protein vegan diet could benefit them. It also introduces them to your brand, establishes a connection, and builds trust in your business. Improve your conversion rates Converting more prospects into customers isn’t easy, but a product recommendation quiz can simplify it. By guiding customers to the products that best meet their needs, a product recommendation quiz can streamline the decision-making process, reducing the time and effort required for research.  Product recommendation quiz best practices Here are some tips for building an effective product recommendation quiz : Be authentic Authenticity is a must for creating effective quizzes. You need to focus on understanding the customer’s requirements and providing them with the best product based on that insight.  If you try to push them towards products with a high price tag or recommend a long list of products because of the potential profit rather than the customer’s needs, that could affect their perception of your business.  Clearly articulate your customer’s problem Your product recommendation quiz should make it easy for customers to define their problem. Use simple questions that allow them to get to the core of an issue in terms they understand. Avoid complicated jargon and abstract, open-ended questions.  Think carefully about how your questions flow A good recommendation quiz should have a logical flow — questions and answers should lead neatly into one another.  If a quiz feels disjointed and confusing, respondents may doubt its reliability and your business’s credibility. They may also give up before they reach the end and miss out on potentially helpful products.  Ask the right questions Think carefully about the questions that will steer customers in the right direction. Avoid using questions that may be similar and repetitive or just “nice-to-know” — you don’t want to waste anyone’s time. Choosing your questions carefully demonstrates that you’ve invested time and effort into building relevant, informative quizzes.  Most quizzes see a significant drop off in completions if they have more than six to eight questions, so focusing on only the most important ones is essential.  Use high-quality images Your quizzes should feature sharp, relevant images throughout. Combining text and images creates a more professional, engaging quiz overall. Your pictures should show off your products and reflect the content of the questions.  Stay on-brand with design and content Your quiz should look native to your site — from font family to font size, letter spacing, colors, button roundedness, and more. Including a boilerplate form or, worse, an annoying pop-up plug-in is a surefire way to pull people out of the branded experience you’ve worked hard to create.  The best product recommendation quiz builders will let you customize the design and content of your quiz to it fits seamlessly into your existing branding.  Give relevant recommendations If you expect prospects to complete an entire quiz, make sure you only present products that are relevant to their answers. Don’t just show the same product recommendations to everyone. That’s a surefire way to irritate potential customers and lose their trust.  Consider quiz placement and naming You’ve invested all this energy in creating an on-brand and thoughtful quiz flow. You want to make sure people see it. Don’t forget to make the call to action (CTA) for the quiz prominent and enticing. After all, you want people to want  to take the quiz. Try adding it to your navigation menu or include it as one of the primary CTAs in the hero section of your home page. And don’t forget about creating a great name that pulls people in. Instead of just calling it a quiz, try something that conveys value to the customer. Names like “Find My Fit,” “Skin Analysis,” and “Build a Routine” are all great examples. How to create a product recommendation quiz with Visual Quiz Builder Visual Quiz Builder makes building recommendation quizzes easier than ever. Here’s how it works (or read our full tutorial on how to make a quiz on Shopify ): Choose how to build your quiz. Start from scratch, use a premade template, or leave it to AI. Add your content.  This includes questions, answer options, images, videos, etc. If you want to personalize the experience for different segments of your customer base, create multiple branches using logic jumps. Tag products or pages. Tagging connects specific products or pages to your questions to feed the recommendation algorithm . You can also exclude products from a quiz to increase relevance.  Customize your quiz. Incorporate branding elements and tweak your quiz’s design with no coding required.  Preview your quiz , then save and publish it when you’re happy with its final form. Visual Quiz Builder offers multiple publishing options, including partial screen pop-ups, social media, and email.   Connect integrations  to get the most value from your quiz.  Visual Quiz Builder is a super-easy quiz builder for businesses on all scales. Using our quizzes can help you generate leads, build brand awareness, and improve conversion rates. You’ll help customers find the products they need through interactive, engaging, branded quizzes.  Ready to see it in action? Book your demo  of Visual Quiz Builder today!

Black Friday and Cyber Monday (BFCM) are the biggest shopping events of the year, offering a prime opportunity for e-commerce businesses to increase sales and grow their customer base. In 2023, Black Friday saw 90.6 million people  shopping online in the U.S, making it the most popular day for online purchases. As Cyber Week approaches, it’s important to ensure your Shopify store is ready to handle the increased traffic, deliver a seamless online shopping experience, and maximize conversions.  Whether you’re a seasoned retailer or new to the e-commerce scene, reviewing your site with an updated strategy can make all the difference in reaching your targets. This Shopify Black Friday guide provides actionable steps to prepare your store for Cyber Week, including how adding a product recommendation quiz  can drive sales. Your Shopify Black Friday e-commerce strategy Follow the steps to get your Shopify store ready for the season: Plan early Early preparation is key. For example, SEO improvements can take up to four months  to show results. The sooner you optimize your website, the more you’ll benefit from the results. If adding a product recommendation quiz  to your site for Black Friday (more on that below), be sure to create, test, and integrate it with your other applications to ensure it functions seamlessly. Optimize site speed Site speed is a key factor that can make or break your Black Friday performance. Slow-loading pages can frustrate shoppers, leading to higher bounce rates and lost sales. For example, slow page load times cause 50% more visitors to abandon your site.  Besides affecting the user experience, page speeds also significantly impact a website’s SEO value. When crawling a site, Google assesses how quickly its page loads. If your website loads slowly, it automatically ranks lower on Search Engine Results Pages (SERPs). This means your website will be less visible to consumers, with less traffic and, ultimately, fewer sales. Speeding up your site is a quick fix. Use tools like Google PageSpeed Insights  or Shopify’s performance tools to identify areas for improvement, including optimizing images, leveraging browser caching, and minimizing JavaScript.  Ensure your site can handle high-traffic volumes With your site speed optimized and other Black Friday e-commerce preparations underway, you should expect higher traffic volumes — and ensure your website can handle it.  While the Shopify platform is designed to scale with your business, it’s not worth taking any risks on your biggest retail day of the year. The Shopify store offers great plugins like Uptime Robot  and Pingdom  to alert you if your website experiences any downtime. These notify you of any problems immediately, letting you resolve them quickly and minimize any downtime that could impact sales.  Make it mobile-friendly If you check the analytics for your website, you will likely see a large portion of your traffic comes through mobile. In fact, it may be the main source of your traffic, as the scales have tipped in favor of mobile shopping over desktop shopping in recent years. In the first quarter of 2024 alone, smartphones accounted for approximately two-thirds of online shopping orders  in the US.  A mobile-friendly site ensures a seamless shopping experience for your customers, no matter what device they use. This is important for both your customers and Google. Google’s mobile-first indexing means your mobile site’s performance can significantly impact your search engine rankings. Making your website mobile-friendly includes using responsive design, easy-to-navigate menus, and fast-loading pages. Check that all your site’s elements, from product images to checkout processes, are fully optimized for mobile users. Tools like this Mobile-Friendly Test  can help you identify and fix any issues before Black Friday. Have dedicated landing pages To capture Black Friday shoppers, create dedicated landing pages that showcase your offers and discounted products.  Optimize the pages for desktop and mobile devices, target relevant keywords, and include compelling visuals and concise copy that communicates your Black Friday offer. All pages should be easy to navigate. You can also promote your product recommendation quiz on this page. Speaking of… Add conversion-focused quizzes to landing and product pages Interactive quizzes are a powerful tool for boosting conversions  on your Shopify store. They create personalized shopping experiences that help customers find the right products for their needs. This not only drives sales but increases your average order value (AOV) and reduces returns. Visual Quiz Builder  allows you to create tailored product recommendation quizzes that help customers find the perfect products based on their preferences. Visual Quiz Builder allows you to create quizzes that match your brand design and fit seamlessly into your website.  When Thigh Society implemented Visual Quiz Builder, their conversions more than doubled . For SKOON, conversions more than tripled .  Visual Quiz Builder also provides valuable zero-party data that you can use for future targeted marketing campaigns. Incorporating this Shopify quiz app  into your landing pages can significantly improve your Black Friday performance.  Make your offering enticing For consumers, Cyber Week is all about finding the best deals. To stand out, your retailer’s promotions should be irresistible. This could involve offering a substantial discount, bundling complementary products together, or providing free gifts with purchases.  Creating urgency, such as limited-time offers or countdown timers, motivates customers to act quickly. Don’t forget to promote your offering within your brand’s communication channels, including your social media, email marketing, and website. You could even customize your quiz result page with a banner highlighting your Black Friday offer.  Have an upsell strategy Upselling is a proven strategy for increasing AOVs during high-traffic shopping events. Customers are more likely to purchase complementary products or premium versions if you suggest them.  A product recommendation quiz is a great way to offer complementary products to customers. For example, if they’re completing a shampoo quiz , your result page could also recommend the appropriate conditioner. These upselling strategies can easily be implemented with VQB. Simply add a widget to suggest additional products that might interest your customers, such as your best sellers, newest arrivals, or related and complementary products from your Shopify theme. You can learn more about our upsell products feature here . Alternatively, Shopify’s built-in upsell features, along with apps like Bold Upsell  or ReConvert , make it easy to implement an effective upsell strategy. The upsell suggestions should be relevant and add value to the customer’s original purchase.  Streamline your checkout process Clunky, confusing checkout experiences can cause customers to abandon their carts — especially during high-pressure events like Black Friday. Research shows  that the less friction and delay in the checkout process, the more likely a customer is to complete their purchase.  Simplify the checkout process, by offering guest options instead of requiring customers to create accounts and support multiple payment options. Shopify’s one-page checkout and integrated payment gateways help to deliver a seamless checkout, ensuring customers can complete their purchases quickly and easily. Don’t forget to include the checkout page in your mobile optimization check since many of your customers will likely attempt to check out on mobile.  If you’re using a product recommendation quiz, why not customize the result page functionality  to open up your store’s cart drawer? With Visual Quiz Builder, you can add an “Add-to-cart” (as well as “Add-all-to-cart) CTA button  on the result page and either provide a “Product added to cart” toast message, open up your store’s cart drawer, redirect the quiz taker to their cart, or redirect the quiz taker directly to checkout.  Avoid manual discount codes Requiring customers to input a discount code extends the checkout experience. On Black Friday, it’s worth implementing an automated discount at checkout for applicable products through Shopify Scripts .  To better convert quiz takers, you can also automatically apply discount codes to the quiz taker’s cart if you use VQB. You can either provide a single promo code per quiz or dynamic promo codes that are different for every quiz taker (based on email). Learn more about applying automatic discounts or see how effective this strategy was for Thigh Society .  Prepare a Black Friday shipping and returns plan If all goes well, your retailer will have an increased demand on Black Friday, and you’ll need a plan to handle it. This includes ensuring that your shipping providers are prepared for the volume, offering expedited shipping options, and clearly communicating shipping deadlines to customers.  It’s also a good idea to offer an extended returns window or free returns to give customers peace of mind when making a purchase. Though, if they’ve purchased via your customized product quiz, they’re a lot less likely to need to return their items! Add extra customer support Black Friday is an event that attracts a lot of new customers who, before checking out, may have a question. A quick response to customer inquiries can make the difference between a successful sale and a lost opportunity. Add a live chat to your website to cost-effectively increase customer support. Hopefully, a bot can easily answer their question. If not, it’s good to have employees on hand to answer any queries. An FAQ provides immediate answers, especially around common questions like shipping times or return policies. For product-based questions, why not direct them to your product recommendation quiz? Ready for your best Black Friday yet? Try Visual Quiz Builder  to boost your sales today.

Good user experience (UX) is critical for e-commerce success, from design to navigation to performance and personalization. Consumers today expect brands to anticipate their needs . But how can businesses show the right products to the right person at the right time?  Quiz funnels gather customer information to recommend the most relevant products, providing a personalized shopping experience. What is a quiz funnel? A quiz funnel guides shoppers through questions to provide personalized outcomes based on their answers. Whether the goal is to recommend products, collect leads, or segment audiences, quiz funnels are an effective and engaging way to guide consumers through the customer journey. Shoppers answer questions about preferences, needs, and challenges, then receive personalized recommendations based on responses. Why do e-commerce businesses need a quiz funnel? There are several benefits to using quiz funnels for online stores. Capture valuable customer information (zero-party data) Users share preferences, interests, and behaviors—zero-party data—to help brands understand their needs.  This data enables e-commerce sites to show customers the most relevant products or services, gain deeper insights about them, and retarget them with future offers.  Create engaging marketing materials Passive, unengaging advertising is no longer effective. Brands today delight their customers with fun and interactive marketing – like quizzes which generate 52%  higher engagement rates than static content, improving user experience and driving conversions.  Instead of passively scrolling irrelevant products, customers engage directly with your brand. Segment your audience A quiz funnel tailors results to individual responses, offering personalized product recommendations to the customer and storing data about their preferences. Businesses can then use this to segment their audiences into specific categories. Instead of sending out blanket marketing communications, brands can reach out to specific segments with more relevant offers and recommendations.   Increase customer satisfaction Addressing customer pain points adds value. Quickly solving problems builds brand loyalty, bringing customers back. Boost conversion rates Users are more likely to convert if they are presented with personalized product recommendations. A well-designed quiz funnel guides hesitant shoppers to make a purchase by helping them find what they need. 5 examples of quiz funnels to inspire you Not sure which quizzes to use for your Shopify store ? Here are a few examples: 1. Product recommendation quizzes Product recommendation quizzes  help users find the best products you sell based on their unique needs or preferences. This type of quiz can be used to suggest specific supplements , sporting items , or even pet food  based on a customer’s responses. Stix Golf uses Visual Quiz Builder (VQB)  recommendation quiz to help customers find the right size golf clubs based on their height and dominant hand.  2. Routine builder quizzes Beauty and wellness brands often use routine builder quizzes to recommend complete routines based on customer responses. Both Cellcosmet  and Facetheory  use VQB routine builder quizzes to suggest a complete skincare regimen, increasing sales and average order value. 3. Quiz funnels for fit and size Sizing issues are the top reason for online returns , which can hurt profit margins.  Nudea uses a “Find my fit” quiz  from VQB to help customers find the right size bra, an especially helpful feature given sizes of intimates vary across brands.  4. Subscription product quizzes  A subscription product quiz can help turn one-time buyers into long-time subscribers by convincing them that the quantity and frequency of their orders is tailored to their needs.  Function of Beauty , Vitday.mx , and Semaine Health  all use them to recommend the right product(s) and subscription frequency to customers 5. Style quizzes Style quizzes are about a user's aesthetic preferences. They can be used to determine everything from preferred home decor to taste and scent profiles. See how Memo Paris , One Seed Perfumes , Plum Deluxe Tea , and Double  have all used style-based quizzes to move customers down the sales funnel. How to build a quiz funnel With the right quiz funnel software integrated into your e-commerce platform, the rest is simple. Visual Quiz Builder (VQB)  allows you to create customizable, on-brand quizzes tailored to your audience. After selecting your software, set clear goals to decide what questions to ask. Next, create engaging questions, customize the quiz to your brand, and choose the right product recommendations. Once the quiz is live, use collected zero-party data to improve your marketing strategies. You can segment customers into different email lists, create personalized ad campaigns, and deliver targeted promotions that resonate with specific customers. Ready to create custom, on-brand quizzes for your Shopify store ? Start your free 14-day trial today.

Brands are using gamification to boost customer loyalty and engagement. In this article, we define gamification in marketing, explain its benefits, and show how to incorporate marketing gamification into e-commerce campaigns. What is gamification in marketing? Gamification in marketing incorporates gaming elements — like points, challenges, leveling up, badges, and leaderboards to enhance brand engagement. Examples include rewards programs, points for purchase, and personalized product recommendation quizzes . Why gamification is important in marketing Brands combine gamification and marketing because it: Creates a positive customer experience . Because users are drawn to (and enjoy playing) games, gamification marketing fosters positive experiences, which customers then associate with the brand. Engages customers . While most marketing is consumed passively, gamification creates interactive, engaging content that is memorable.  Builds loyalty . Positive experiences — with rewards and incentives — trigger emotional connections with customers, building loyalty.   Removes barriers to purchase or sign up . Games ease customers into the purchasing funnel with minimal effort and move them closer to a purchase or sign-up. Increases sales . Marketing gamification creates urgency, especially if points and rewards expire, encouraging purchases. Encourages social sharing . Gamified content is widely popular and shared on social media , amplifying the impact of campaigns. Effective gamification marketing strategies Here are some effective gamification marketing strategies with examples. Product recommendation quizzes Product recommendation quizzes are fun and enticing. The gamification aspect (answering interactive questions) keeps customers engaged, while the result page (which recommends products that meet their needs) helps convert them.  Function of Beauty, uses product recommendation quizzes  as their primary marketing funnel to capture new customers and drive revenue. In the first three months, hundreds of thousands of customers completed their quiz. Interactive calculators Interactive calculators use gamification to help customers assess their needs and discover new solutions.  Touchpoint Solution, a company selling wearables designed to reduce stress, has a stress calculator  on their website, allowing users to assess their current stress levels. Customers can quantify their problem and are then pointed towards Touchpoint Solution products. Website games Brands use website games — like spin-the-wheel pop-ups and virtual scratch cards — to engage users. Like other forms of gamification in marketing, users must provide their email address and agree to marketing emails to play the game and earn discounts or a free gift. Isabelle Grace, a jewelry brand, hosts a spin-the-wheel game  on their website. Users can spin to earn rewards, including free shipping and product discounts. Loyalty programs A loyalty program is another form of marketing gamification. Customers earn points, stars, or other currency as a reward for every purchase. They can then trade these rewards for discounts or special offers. With Starbucks Rewards , customers collect stars for every dollar they spend. These stars are redeemable for free Starbucks food, drink, or merchandise. Users who collect 450 stars for 12 consecutive months reach the Gold level and enjoy its associated perks for the rest of the year. Starbucks’ loyalty program also incentivizes users to download the Starbucks app. Once downloaded, the app provides even more gamified experiences and special offers that keep users engaged. Starbucks then uses the app engagement data to evaluate customer purchasing behavior and create personalized marketing materials. Progress bars Progress bars track progress towards rewards,  like a free gift or free shipping that motivate customers to complete purchases.  Murphy’s Naturals , a company selling natural insect repellents and bite relief balms, uses a progress bar on its website. When customers add a product to their cart, the progress bar displays how much more they need to spend to qualify for free shipping. Virtual try-ons Virtual try-ons are a fun way for customers to see what a product looks like on them — or in their homes — before committing to buy it. Brands use virtual try-ons for many products, including glasses, make up, hair dye, shoes, and interior paint colors. Baume & Mercier  uses this technology for its watches. Customers can select a watch, click virtual try-on, hold their phone up to their wrist, and see how it looks. Interestingly, the brand doesn’t ask customers to download an app or provide their email address in return for this functionality. Instead, they use this gamification solely to improve the customer experience. Virtual stores Brands with large marketing budgets can create a digital version of their store for users to explore as if it were a video game. In the   Lacoste virtual store , users can browse and click on products they want to view in more detail. They can even control the store soundtrack.  Lacoste adds another layer of gamification marketing by encouraging users to look for hidden crocodiles within the virtual store. If users find all of the crocodiles, they could win a Lacoste voucher. A members-only area of the store is available to users who create an account and join Le Club Lacoste. Try gamification marketing today Combine gamification and marketing to harness the power of fun, competition, and surprise to better engage customers, drive loyalty, and boost sales.  Visual Quiz Builder makes adopting a gamification marketing strategy easy. Create custom, on-brand quizzes for your website to offer engaging user experiences and match customers to the products that best meet their needs. You can also leverage zero-party data to segment and retarget customers through personalized marketing campaigns.   Start using gamification today with g Visual Quiz Builder. Add an interactive quiz to your store, engage customers and boost sales. Start a free 14-day trial today.

Adding a Shopify product quiz to your website ensures a top user experience, builds customer trust, and improves conversion rates. It also provides zero-party data to segment your audience and create personalized marketing campaigns.  With these benefits in mind, here’s how to make a quiz on Shopify. Choose your Shopify quiz builder app Select your quiz design Add content Add products Insert data capture Add a promo code Design your results page Customize the entire quiz to your brand Add integrations Publish Step 1: Choose your Shopify Quiz Builder App There are several Shopify quiz builder apps  out there but you should choose one that offers the following features:  Easy to use . The best Shopify quiz builder apps create e-commerce quizzes quickly and easily. You shouldn’t need technical knowledge to add text, drop-down options, sliders, scoring questions, and branching logic.  On-brand design . To ensure consumer trust and a positive user experience, your Shopify product quiz should align with your branding. The best quiz builders give you flexibility over the colors, fonts, backgrounds, and buttons included in your quiz design.  Zero-party data collection . By collecting consumer data and integrating it with your email marketing tools, the best quiz builders allow you to retarget customers with personalized email marketing campaigns. You can use quiz responses to tailor your marketing materials.  In-depth analytics . Tracking how your e-commerce quiz is performing should be easy. Your Shopify quiz builder should provide real-time, in-depth analytics relating to usage, completion rate, and conversion rate. This helps improve your quiz for users and demonstrate its ROI.   Visual Quiz Builder is a Shopify quiz app that ticks all these boxes and more. Step 2: Select Your Quiz Design Next, it’s time to select your Shopify product quiz design. You can start from scratch, use a template, or use AI to speed up the quiz-making process.  If you start from scratch, consider setting global theme rules relating to items like your logo, fonts, and buttons. You can do this now or later — it’s up to you.  See examples of Visual Quiz Builder e-commerce quizzes . Step 3: Add Content When making a quiz on Shopify, add content including questions, images, tooltips, pop-ups, and tags.  Questions Write questions that are easy for quiz takers to understand. Then, add distinct answer options.  Images Add images to your quiz to clarify complicated answer options for quiz takers. Rug brand Double does this effectively in their Shopify quiz .  Tooltips Add tooltips next to the question heading or subheading to allow users to hover over the tooltip icon and see guidance or contextual information relating to the question. Pop-ups Pop-ups appear within the quiz, providing users with extra information relating to the question they are trying to answer. Semaine Health  uses this quiz content to great effect.  Check out these quiz design best practices  for more information. Step 4: Add Products  Next, you need to add products. Select which products to include or exclude then populate your recommendations one of three ways:  Using a Most Likely Match With this approach, products earn points when users select answers associated with the product tag. Users are then presented with a results page that contains the three highest-scoring products.  You can fine-tune this approach by weighting your questions differently, say if a question is particularly important or relevant. Using a Perfect Match  With this approach, the algorithm recommends products that match all the answers a quiz taker has selected. Your results page will show individual products, rather than collections (groups of products).  Using AI Tagging AI tagging speeds up the process of tagging your quiz. AI looks at your product names, collections, and descriptions before analyzing your quiz questions and answer options. Using this information, AI decides which products to associate with which questions.  Step 5: Insert Data Capture  All quizzes should include a data capture page. This is where you collect user email addresses or phone numbers to use in future marketing campaigns. Simply create the text and visual elements to include on your data capture page.  Team Dog’s Shopify product quiz  is a great example. By encouraging users to “Subscribe for exclusive deals and promos”, the brand shows what users stand to gain by opting in to email marketing.  Step 6: Add a Promo Code  The promo code is another useful element of any Shopify product quiz. It eases the transition between quiz questions and product recommendations to boost your store conversion rate. There are two different promo codes to choose from.  Single Promo Codes  A single promo code is the same for every quiz taker, like the 15% discount code Dogelthy uses as part of its Shopify quiz .  Dynamic Discount Codes  Dynamic discount codes are unique to each customer. This is the approach taken by haircare brand Divi . On their quiz result page, users are offered dynamic subscription discounts. Step 7: Design Your Results Page The content and design of your results page are crucial to conversions. Here are some other elements to include.  Dynamic Headings Dynamic headings personalize the content on your results page. You can address the user by name and give tailored advice based on a user’s quiz answers.  This is what Team Dog does as part of its Shopify quiz . The results page features the pet’s name, the type of food recommended, and the amount of food needed.  Product Slots This feature categorizes product recommendations. Instead of appearing in a list, products sit under subheadings (or product slots). This helps users make sense of their results and select relevant products more easily. The Cellcosmet Shopify quiz  is a great example.  Upsell Products  Add a widget to suggest additional products that may interest your customers. You can upsell products based on whether they are:  Best selling New arrivals Related to the recommended products Alternatively, manually add the products to recommend with each result.  On the results page of the Semaine Shopify quiz , users see a “Works better together” section which includes complementary products.  Step 8: Customize the Entire Quiz to Your Brand  Your Shopify product quiz should feel like an integral part of your Shopify store. Customize the branding of your quiz to match the branding across the rest of your site.  Here are the design elements and tools to consider.  Fonts Choose fonts for your titles, body text, buttons, and answer options. With Visual Quiz Builder, use custom fonts by simply adding a URL or uploading the custom font file.  Logos  Add your logo and decide where it will appear within the quiz. This reassures users that, despite navigating to the quiz, they are still on your website.  Theme  Use themes to speed up the design customization process. These themes are a quick way to set font, background, and button settings.  Backgrounds Select different backgrounds for mobile and desktop versions of the quiz, choosing between colors and images.  Custom CSS Editor To take full control over the design of your quiz, add CSS styling and see the impact of added code in real-time.  Thigh Society  has a great example of a branded quiz on its Shopify website. The color scheme, fonts, and images match the look and feel of the rest of the site.  Step 9: Add Integrations Integrate Visual Quiz Builder with other software, including:  Shopify . Integrate your quiz with Shopify to import Shopify tags easily. It’s then simple to assign tags to customers and populate customer metafields.  Klaviyo . Integration with Klaviyo supports the personalization of email and SMS marketing. Create flows that trigger marketing correspondence based on quiz responses.  Omnisend . Integration with Omnisend supports product recommendations and customer tagging. It helps segment customers and create personalized email campaigns.  Google Analytics . Integrate your quiz with Google Analytics to track customer events using GTM dataLayer global object. Meta Pixel . Leverage the robust integration with Meta Pixel to receive quiz events and set up lookalike audiences in Meta / Facebook. Step 10: Publish  A good Shopify quiz builder provides multiple publishing options for your quiz. These may include:  As a Standalone Landing Page Include your Shopify quiz as a standalone landing page, linking to it from the header menu on your website. This is what Stix Golf , a golfing gear store, chooses to do.  As a Pop-up Another way to publish your Shopify product quiz is as a pop-up. As a user browses your site, a pop-up appears, with a call to action to complete the quiz. Here’s an  example quiz pop-up  from skincare brand, Bohemia.  As an Embed An embedded e-commerce quiz is added to an existing page of your website. You can see an example of this in the Function of Beauty quiz .  As an iFrame If you are using Shopify Headless with a frontend platform like Hydrogen, publishing your quiz as an iframe is sometimes the best option. This is what Face Theory  chose to do.  Make a Quiz on Shopify with Visual Quiz Builder Visual Quiz Builder makes building an effective Shopify quiz easy. With email integration, powerful analytics, and on-brand customizations, it’s the perfect Shopify quiz app to convert customers and get results.  Start a free trial  to find out what this Shopify app can do for your online store.

Adding a product recommendation quiz to your e-commerce website helps improve the customer experience and conversions. It also collects valuable customer data to create personalized marketing campaigns.  Many e-commerce brands benefit from a product recommendation quiz, including those selling beauty, pet, health, and well-being products. Here, we look at some of the most effective product recommendation quiz examples to inspire you.  Jump too... Beauty product recommendation quiz examples Pet recommendation product quiz examples Health and well-being recommendation quiz examples Other product recommendation quiz examples Beauty Product Recommendation Quiz Examples  Haircare, skincare, and cosmetics brands offer a wide selection of products, making it difficult for customers to know which ones are most suited to them.  A product recommendation quiz is a great way to present relevant products and regimens to users. It gives them the knowledge they need to feel confident about their purchase.   Divi  Made with clean, ethically-sourced ingredients, Divi sells hair and scalp care products designed to help people suffering from hair loss. Their product recommendation quiz  helps customers find the right products for them based on their hair, scalp, and haircare routine.  Standout feature : This product recommendation quiz  helps users make a purchasing decision. The Result Page is linked to the store's cart drawer so shoppers can add products to cart and see the cart without leaving the result page. Since DIVI leads with its ingredients, all the ingredients of each recommended product can be viewed in a pop-up.  Hidden Crown Hidden Crown sells premium hair extensions in a variety of different styles and colors.  Their product recommendation quiz  asks for details about the color, length, and thickness of your hair — and what you want to achieve with your extensions. The quiz results page then recommends the right length extensions and a range of potential shades that closely match the users natural hair.  Standout feature : On this product recommendation quiz, Hidden Crown doesn’t just recommend its primary hair extension products. It also makes related product recommendations, including hair oil and shampoo.  Le Mieux  Le Mieux sells cosmetics and anti-aging skincare solutions, including skincare serums, anti-aging creams, and sheet masks.  With Le Mieux’ product recommendation quiz , users can find their perfect skincare regimen based on their priorities and current regime. The results page displays a selection of products that will help them achieve their skincare goals.   Standout feature : The Le Mieux quiz results page recommends a complete skincare routine, making it easy for customers to buy all the products they need. Pet Recommendation Product Quiz Examples  Every pet is unique and owners are keen to find products that are suited to the breed, size, age, and personality of their pets. By using a product recommendation quiz, pet brands help pet owners find relevant products. They also build consumer trust.  Dogelthy  Dogelthy sells natural supplements for dogs. Their product recommendation quiz  helps owners find the vitamins, minerals, and proteins required to keep their pets healthy and happy.  The quiz asks owners about their dogs’ skin health, mobility, digestion, and behavior. The result page recommends a selection of products, while an email follow up provides a discount code. Standout feature : Most quiz takers opt-in to promotions and newsletters via email. This gives Dogelthy access to first-party data that makes retargeting easy. The brand can follow up with product recommendation emails, segmenting customers based on their quiz responses to make messages more personalized and effective.  Guy Erlach’s Guy Erlach’s is an e-commerce company that sells dog wash products, including dog shampoo, conditioner, and after-bath spray. These products are customized to the customer’s pet, formulated for their skin, coat, and daily activities.  The product recommendation quiz on the Guy Erlach’s website  helps owners find the right formulation for their pets. Quiz takers answer questions about their dog before viewing a selection of the brand’s most relevant products.  Standout features : This product recommendation quiz makes life easy for quiz takers by providing visuals that help users pick the right option. For example, the quiz includes images of different coat types, so users can easily select the one that best resembles their pet’s fur.  Team Dog Team Dog  is a premium dog food, treats, and supplements brand with one of the best   product recommendation quiz examples . Their quiz helps dog owners build an ideal diet based on their pets' age, breed, and health needs.   Standout feature : Users start by inputting their dog’s name. Dynamic headings then update to reflect this information, creating a more personalized and immersive experience. Health and Well-being Recommendation Quiz Examples  The best health and well-being products are tailored to the needs of each customer. A product recommendation quiz reassures website visitors that the recommended products will work for them.  Suplibox  Suplibox sells personalized supplements, tailored to customers’ health goals, diet, and lifestyle. Customers can make a one-off purchase or sign up for a supplement subscription.  Suplbox’s product recommendation quiz  asks the user about their current and future health and lifestyle goals before sharing product recommendations.  Standout feature : The Suplibox quiz is extensive. It asks questions related to four distinct sections, covering basics, goals, lifestyle, and values. The depth and detail of the quiz helps to build consumer trust, which is particularly important for health and well-being brands.  Vitday  Vitday is another supplements brand. Its   product recommendation quiz  asks many questions relating to the quiz taker’s health and well-being. On the results page, VitDay summarizes how its service works. It also provides daily vitamin recommendations, with links to see more or buy. Standout feature : The Vitday product recommendation quiz results page gives quiz takers the option to make a one-time purchase or save money with a monthly subscription. This flexibility helps improve conversion rate. Vitapack Vitapack creates personalized vitamin regimens tailored to customers' needs, lifestyles, and goals. Vitapack’s   product recommendation quiz  asks in-depth questions that assure users get product recommendations that align with their health and well-being goals. Standout feature : Vitapack use their product recommendation quiz as their primary funnel to attract and convert customers. The result page automatically adds all recommended products to cart but customers can remove and adjust their order without leaving the results page. Other Product Recommendation Quiz Examples  Product recommendation quizzes can be used by any e-commerce website. Here are some other brands putting quizzes to good use.  Dora Larsen  Dora Larsen sells colorful underwear, swimwear, and sleepwear. The store’s product recommendation quiz  helps users find their ideal bra size so they can make a purchase without trying the items first.  At the end of the quiz, users are presented with their bra size. They can then browse store items available in their size.  Standout feature : The Dora Larsen quiz includes tips showcasing the brand’s bra sizing knowledge to build consumer trust.  Tea Leaves  Tea Leaves sells tea bags, loose leaf tea, and teaware. The brand prioritizes sustainability and luxury, promoting wellness and the sensory experience of tea for its customers.  There are two product recommendation quizzes  on the Tea Leaves website. One guides users to find their ideal tea blend, focusing on flavor. The other quiz guides users to find a tea that supports their health goals.  Standout feature : With two quizzes, Tea Leaves gives two different segments of its audience an engaging way to begin their website journey. Those who are interested in the flavor of tea and those who want to improve their well-being both have a quiz tailored to their needs.  Clothes Doctor Clothes Doctor sells eco-friendly clothing detergents, clothing sprays, and scent bags. The brand’s product recommendation quiz  helps users find products that meet their laundry needs.  Standout feature : When users add a recommended product to their cart, a Cart Drawer  appears. Users can make changes to the cart and checkout from the result page. This is a low-friction way to keep shoppers on the result page.   Build Your Custom Product Recommendation Quiz  All e-commerce brands benefit from adding a product recommendation quiz to their website. These quizzes build consumer trust and engagement, improve conversions, and give brands access to valuable customer data to boost their marketing.  Visual Quiz Builder makes building an effective product recommendation quiz easy. With email integration, powerful analytics, and on-brand customizations, it’s the perfect product recommendation quiz maker to convert customers and get results.  Start a free trial  to find out what this Shopify app can do for your online store.

What is zero-party data? Learn how to collect and use zero-party data to support your Shopify and e-commerce business objectives. What Is Zero-Party Data? Zero-party data is information customers give voluntarily. For instance, when a customer answers questions in a product recommendation quiz , the data collected from their responses is considered zero-party. Other examples include email sign-up pop-ups, interactive calculators, and online polls. It's termed 'zero-party' because no intermediaries exist between you (the business) and the data source (the customer). Why Is Zero-Party Data Useful? The benefits of zero-party data include: Getting to know customer motivations . Zero-party data offers insight into customer desires, preferences, and pain points. Getting accurate customer data . Zero-party data comes directly from customers and is more reliable. Creating tailored experiences . Use customer data to personalize marketing experiences and launch retargeting campaigns. Improving your products . Use zero-party data to enhance products or services and better meet customer requirements and expectations. Increasing customer conversions and retention . Find more effective ways to inspire purchases and repeat customs with a greater understanding of your customers. Zero-Party Data vs First-Party Data: What's the Difference? First-party data is collected from your customers as they interact with your website and marketing materials. It includes clicks, engagement with site content, and purchase history. Like zero-party data, first-party data provides customer insights and supports personalization. But there are some key differences. Zero-Party Data Overview First-Party Data Overview Provided directly by the customer Gathered from your e-commerce website or social media platforms Collected by an opt-in or user interaction Collected from analytics or customer relationship management (CRM) system Provides direct insight into audience interests and preferences, no need to make assumptions based on user behavior data   Provides inferred insight into audience interests and preferences; you have to look at user behavior and make assumptions about your customers Provides data that is extremely relevant and accurate Provides data that is more relevant and accurate than third-party data but less relevant and accurate than zero-party data No privacy concerns because customers willingly share their data Some privacy concerns because customers may be unaware that you are gathering their data Supports highly personalized campaigns Supports personalized campaigns What About Second-Party Data? Second-party data is another step in the process. Customer data is acquired from a trusted partner, usually a brand with whom you have a mutually beneficial relationship. What About Third-Party Data? Third-party data is bought from a third-party business. In this case, there are even more steps between your company and the source of the data. How to Collect Zero-Party Data There are various ways for Shopify brands to conduct zero-party data collection. Product Recommendation Quizzes Product recommendation quizzes  are a great way to engage website visitors and collect zero-party data. Users are excited to complete the quiz because they are promised valuable information about themselves and the products that best meet their needs. Post-Purchase Surveys Directly asking shoppers for their feedback is another great zero-party data collection strategy. Send surveys to ask them about their experience with your company and find out how they heard about you. Polls Social media is an excellent place to use customer polls. Ask customers for their direct opinions, seek product and brand feedback, and gain useful zero-party data. Multi-Step Pop-Ups Use pop-ups to ask users to opt-in for email or SMS communications. With multi-step pop-ups, ask additional questions about customer preferences or demographics to build customer profiles. How to Use Zero-Party Data So now you know about zero-party data collection, let’s look at zero-party data strategy. How can zero-party support your marketing and product objectives? Personalize Marketing Campaigns Use zero-party data to segment customers. Then, send highly targeted marketing communications  over email or SMS to drive conversions. Personalize Website Experiences Use the data to show relevant content, products, and pop-ups to visitors next time they visit your website. Doing so provides an improved user experience and drives higher conversions. Retarget Customers Use zero-party data to segment and retarget customers on Meta  by creating lookalike audiences. Or, retarget customers via email , prompting users to make a purchase. Make Informed Business Decisions Use zero-party data to inform your product and marketing strategy, making decisions based on customer needs and expectations. Zero-Party Data Examples: How Skincare Brand SKOON Improved Store Conversions Visual Quiz Builder helped SKOON develop an effective zero-party data strategy. SKOON, a skincare brand, used Visual Quiz Builder to develop a   product recommendation quiz . Users who took the quiz discovered their ideal skincare regimen—and shared useful zero-party data with the brand. SKOON used this data to personalize their emails and marketing campaigns, serving different content to quiz takers based on their skin concerns. They created lookalike audiences with the help of the Visual Quiz Builder integration with Meta Pixel . They also targeted personalized email campaigns toward quiz takers who completed the quiz but didn’t make a purchase thanks to the integration with Klaviyo . By leveraging zero-party data, SKOON has experienced incredible results. They have increased their purchase conversion rate by 350% higher and achieved a 78% email capture rate. Collect Zero-Party Data With Visual Quiz Builder Visual Quiz Builder creates engaging product recommendation quizzes. It helps collect zero-party data and—integrating with tools like Klaviyo and Meta—supports the use of zero-party data in your marketing efforts. Try Visual Quiz Builder for free today .

Team Dog, a science-backed premium dog food, treats, and supplements brand, created a meal plan quiz to help customers navigate their product ranges and build the perfect diet for their dogs.  After just 6 months, Team Dog has seen a 1.5x increase in conversions with the quiz and an 88x return on their investment.  Here’s how… The challenge: Team Dog needed an educational and sales-driving tool Founded by Mike Ritland, a former Navy SEAL and Special Operations K9 Trainer, Team Dog has one goal: to offer a comprehensive line of complete, nutrient-dense food and supplements tailored for all dog breeds, ages, and activity levels. But with specialized ranges (Essential, Elite, and Raw), Team Dog faced two key challenges: 1) educating consumers about the benefits of each range and 2) helping them select the best option or combination for their pet’s unique requirements.  Aware that a well-crafted quiz could help inform customers, recommend a personalized meal plan for their dog, and drive owners to purchase, Team Dog set out to find the right quiz partner.   After assessing several product recommendation tools, Team Dog selected Visual Quiz Builder for its flexibility, ease of use, and customizability. They’ve since loved our support team’s responsiveness and how we take their feedback onboard to roll out new features and improvements .  The solution: Team Dog builds a meal plan quiz with Visual Quiz Builder Visual Quiz Builder worked with Team Dog to develop a custom quiz strategically placed within their homepage navigation bar to capture the most traffic. Dynamic headings create a high degree of personalization Team Dog's quiz uses dynamic headings , an advanced feature in Visual Quiz Builder's app result page that personalizes the messaging on the result page based on a quiz taker's responses.  The below results page features the pet’s name (Rigby), recommends the amount of food needed (1 to 1 ¼ cups) based on its weight, gender, and activity levels, and the type of food (dry) based on its age, allergies, health needs, and the owner’s preference.  First-party data makes retargeting easy  73% of quiz takers opt-in to receive exclusive deals and promotions over email. This allows Team Dog to: Send personalized product recommendation emails. Retarget those who failed to convert. Upsell existing customers who only purchased food but might now be interested in treats and supplements.  While they currently use the native Visual Quiz Builder feature, they are considering using our Klaviyo integration . This would add quiz takers to a separate list and email their recommended meal plans. Quiz takers would also be segmented based on their quiz responses and then directed to personalized email and SMS marketing flows. “Visual Quiz Builder is a great product. It has met our needs nicely'  - Zoltan V, Team Dog The result: Team Dog achieves 1.5x more conversions and 88x ROI Visual Quiz Builder's quiz solution has had a transformative impact on Team Dog.  In just 6 months, the quiz achieved a 6.4% conversion rate, a 150% increase compared to their overall store conversion. The quiz transformed Team Dog’s customer experience too. With a 58% completion rate, they collected valuable customer data, helping Team Dog make personalized product recommendations that build consumer trust and remove barriers to purchase. With an 88x return on investment, Team Dog is already looking to the future, continuing its partnership with Visual Quiz Builder for more advanced quiz customization and better use of our Klaviyo integrations.  Enjoy the same success as Team Dog It’s hard to believe everything a quiz can do for your Shopify store but Team Dog’s success proves its effectiveness.  Want to achieve 1.5x more conversions like Team Dog? Start building your quiz today. Sign up for a free 14-day trial with Visual Quiz Builder.