How to Craft Compelling Product Quiz Questions

Adding a product quiz to your Shopify Plus store boosts customer engagement and conversions. Furniture brand Desktronic achieved a completion rate of 98% with its quiz, and 1 in every 10 visitors who took the quiz made a purchase, driving 300% more conversions compared to their pre-quiz rate.

A well-designed product quiz could help your business win more conversions by helping customers find the right products for their needs. But how do you craft compelling product quiz questions and make them feel like your brand?

This guide covers the essential haircare, wellness, beauty, fashion, and skincare quiz questions to include in your product quiz. It also explores aligning e-commerce quiz questions with your brand look and feel.

What Makes an Effective Product Quiz Question?

The best e-commerce quiz questions have the following characteristics:

• Short and simple (or provide additional pop-up information to guide users)

• Limited answer options

• Engaging and interactive, with the help of branded copy and images

• Tailored to the quiz taker thanks to branching logic

These quiz best practices make your product quiz easier to complete– so more users finish and convert. 

How to Make Product Quiz Questions Uniquely Yours

Your product quiz should reflect your brand personality. Use these questions as a starting point but then customize to quiz takers, as shown below. 

While the questions in the following examples are very similar, they’re presented differently according to each brand personality.

Face Club vs Mario Badescu

Both skincare brands ask about skin type. However, Face Club uses photographs and more formal language, while Mario Badescu opts for illustrations and a friendly tone.

CUUP vs Nudea

CUUP and Nudea both sell women’s underwear. Both ask about the quiz taker’s current bra size but present the question differently. While Nudea asks users to choose from a list of sizes, CUUP uses a clean and minimal dropdown.

Earth Breeze vs Clothes Doctor

These laundry detergent brands both ask customers about their detergent priorities. However, Earth Breeze uses its signature bubbles as a background to showcase its down-to-earth brand identity. In contrast, Clothes Doctor, a luxury lifestyle option, includes a high-quality image.

Product Quiz Questions to Include In Your Shopify Quiz

Product quiz questions vary between brands so adapt them to reflect your product offering and branding. Just remember that all questions should narrow down product options for customers.

Skincare Quiz Question Ideas

These skincare quiz questions guide customers to the ideal skincare regimen. Take them and make them your own!

What is your skin type?

• Oily

• Dry

• Combination

• Normal

• Sensitive

Quiz takers should select just one answer.

What are your main skin concerns?

• Acne and breakouts

• Dryness and dehydration

• Wrinkles and fine lines

• Dark spots and uneven tone

• Redness and sensitivity

This question works well with images that reflect the skin concerns described. That way, quiz takers know exactly what you mean by the above terminology.

How would you describe your daily skincare routine?

• Minimal (just cleanser and moisturizer)

• Basic (cleanser, moisturizer, sunscreen)

• Advanced (includes serums and treatments)

• Extensive (multiple steps with targeted treatments)

Do you have ingredient preferences or sensitivities?

• Fragrance-free

• Paraben-free

• Vegan and cruelty-free

• No specific preferences

Quiz takers should select all relevant answers.

What texture or formula do you prefer?

• Lightweight and gel-based

• Rich and creamy

• Oil-based

• Doesn't matter, as long as it works!

Visit the Face Club e-commerce quiz to see these product quiz questions in action.

Haircare Quiz Question Ideas

Now, let’s look at hair quiz questions essential for any haircare brand.

What is your hair type?

• Straight

• Wavy

• Curly

• Coily

What are your main hair concerns?

• Dryness and frizz

• Oily scalp

• Hair thinning and hair loss

• Damage and split ends

• Lack of volume

How often do you use [product]?

• Daily

• Every 2-3 days

• Once or twice a week

• Rarely

What kind of styling tools do you regularly use? (Select all that apply)

• Blow dryer

• Flat iron

• Curling iron

• Hair straightener

• None

What is your preferred haircare routine?

• I keep it simple (just shampoo and conditioner)

• I do the basics with an occasional boost (shampoo, conditioner, and occasional treatments)

• I’m all in for holistic haircare (masks, serums, and styling products)

Get more haircare quiz question inspiration. Take a look at the Divi haircare quiz.

Beauty Quiz Question Ideas

If you’re putting together an e-commerce quiz for your beauty brand, take a look at these beauty quiz questions.

What is your skin type?

• Oily

• Dry

• Combination

• Normal

• Sensitive

What is your skin tone?

• Fair

• Light

• Medium

• Tan

• Dark

• Deep

Allow users to answer this question on a spectrum, choosing exactly where their skin tone sits.

What makeup products do you use most often? (Select all that apply)

• Foundation and concealer

• Eyeshadow and eyeliner

• Lipstick and lip gloss

• Blush and bronzer

• Mascara and brows

What kind of makeup finish do you prefer?

• Matte

• Dewy and luminous

• Natural

• Full-glam

Illustrating each of these finishes with photographs will help quiz takers select the correct option.

How long do you want your makeup to last?

• A few hours

• All day (long-wear)

• Doesn’t matter

See more beauty quiz questions on the Dibs Beauty e-commerce quiz.

Fashion Quiz Question Ideas

How would you describe your personal style?

• Classic and timeless – I love pieces that never go out of style

• Trendy and fashion-forward — If it’s trending, I want it in my wardrobe!

• Casual and laid-back — Effortless everyday style is where it’s at

• Edgy and bold — I dress to stand out, not blend in

• Boho and free-spirited — Floaty, earthy tones and dreamy textures

To clarify terms, include images showing the types of clothing for each style.

What colors feel most like you?

• Neutral tones (black, white, beige)

• Earthy tones (brown, olive, rust)

• Bright and bold colors

• Pastels and soft shades

Again, include images that represent these colors.

What type of clothing do you wear most often?

• Dresses and skirts

• Jeans and casual wear

• Suits and structured outfits

• Activewear

What is your top priority when shopping for clothes?

• Comfort

• Trendiness

• Sustainability

• Versatility

See how Thigh Society helps users find the right shorts with a selection of on-brand fashion quiz questions.

Fragrance Quiz Question Ideas

Here are a few essential fragrance quiz questions for your perfume quiz.

What scent families do you prefer?

• Floral (rose, jasmine, peony)

• Woody (sandalwood, cedar, oud)

• Fresh (citrus, oceanic, green)

• Sweet and gourmand (vanilla, caramel, chocolate)

Images work well for this question as they help bring the scent to life.

When do you usually wear fragrance?

• Daily, for work/school

• For special occasions

• Only on nights out

• Rarely, but I like to have a signature scent

What kind of fragrance longevity do you prefer?

• Light and refreshing (fades in a few hours)

• Long-lasting and intense

• What mood do you want your fragrance to evoke?

• Sexy and mysterious

• Fresh and uplifting

• Warm and cozy

• Elegant and sophisticated

Pick images that contain colors, scenes, or objects that reflect the moods described.

Do you prefer designer or niche fragrances?

• Designer (Chanel, Dior, YSL, etc.)

• Niche and unique scents

• No preference, as long as I love the scent

Take the One Seed Perfumes quiz, built using Visual Quiz Builder, to see some of these fragrance quiz questions in action.

Supplements and Wellness Quiz Question Ideas

Incorporate these supplement and wellness quiz questions into your e-commerce quiz to recommend relevant products to quiz takers.

What is your primary wellness goal?

• Boost energy and focus

• Improve skin, hair, and nails

• Support gut health and digestion

• Strengthen immunity

• Enhance athletic performance

Do you follow any specific diet or lifestyle? (Select all that apply)

• Vegan/vegetarian

• Keto/low-carb

• Gluten-free

• No specific diet

How do you prefer to take supplements?

• Capsules/pills

• Gummies

• Powders (for smoothies or drinks)

• Liquid drops

Include images to ensure quiz takers understand the difference between these supplement formats.

Do you have any ingredient sensitivities or restrictions? (Select all that apply)

• No artificial flavors or colors

• Sugar-free

• Dairy-free

• No specific restrictions

How often do you currently take supplements?

• Daily

• Occasionally

• Rarely, but I want to start

See the Semaine Health supplements quiz for more inspiration.

Bring Your Brand to Life with Product Quiz Questions

Visual Quiz Builder helps you turn simple questions into powerful customer experiences. 

Start your free Visual Quiz Builder trial today.

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Product Quiz Question FAQs

What should a product quiz question achieve?

Creating product quiz questions can be a time-consuming and complex process. The aim is to help customers recognize their own needs and guide them through the product selection process. This is quicker and more effective for them than searching through the entire product portfolio.

For e-commerce businesses, product quiz questions should provide an insight into customer preferences and needs, build trust, and ultimately sell more products. 

How should a product quiz question be structured?

Potential customers may spare a short amount of time to answer quiz questions in exchange for tailored recommendations, but they could abandon a quiz that takes too long to complete.

Quiz questions must be short, snappy, and easy to answer. Get straight to the point and only ask relevant questions. Avoid jargon or terms that may confuse first-time visitors.

What are some different types of quiz questions?

Product quizzes feature a range of different question formats, including:

• Multiple choice: Present customers with more than one answer to select.

• True or false: Offer customers two simple options to choose from.

• Fill in the blank: Ask customers to complete a sentence with their own words.

• Scales: Invite customers to rate their answer on a numbered scale (e.g., 1 - 10)

These question types help customers answer quickly and simply.

What are good product quiz questions to ask?

Here are four question types, with examples, to include in a product quiz:

• Questions about the customer’s physicality that will affect their product options, focusing on their age, gender, hair, or skin type. Example: “How often do you experience skin breakouts?”

• Questions on the customer’s wants, needs, and preferences, whether for themselves or a spouse, relative, or pet. Example: “What food do you want [pet’s name] to eat?”

• Questions to understand the customer’s routine and behavior. Example: “What is the first cosmetic product you apply each morning?”

• Questions that help you address and contact the customer correctly. Example: “What is your full name and title?”

What are some interactive quiz questions?

Interactive questions make product quizzes more engaging. Common examples include questions with: 

• Dropdown lists: Providing customers with several options to choose from in a dropdown list, instead of prompting them to type their answer

• Images: Asking customers to choose between multiple pictures instead of text, whether illustrations or photos

• Pop-ups: Preventing customers from needing to open a separate page, allowing them to go back to browsing by closing the pop-up