What we love about this quiz:
Face Club has created an in-depth medical grade skincare routine. Yes, this is a bit longer than the traditional skincare quiz on our platform, but the combination of it being really true to their brand -- "a personalized skin consultation for every customer" -- and the primary funnel on their site, make us optimistic that this quiz is going to be a rocket ship for their business.
Depth of Questions and Recommendations
There are a few questions in the quiz that are somewhat involved or require the quiz taker to pause and think. The quiz helpfully includes "Need a hint?" pop-ups inside the quiz to help the quiz taker move through the quiz.
Instead of the typical multiple selection question asking about skin concerns, Face Club's quiz has a question on primary skin concern and another one on secondary skin concern. Only the primary skin condition question drives recommendations while the secondary skin condition is a good zero-party data point for Face Club. Using our logic jump feature to conditionally hide certain options, the answer from the primary skin condition is not repeated in the secondary skin condition question.
This is a scoring quiz (using the most-likely match algorithm) but if the quiz taker is pregnant or taking specific medications, certain contra indicative treatments are excluded.
Further quiz takers are recommended a 3-step, 5-step or 7-step routine based on their preference of how many products to be recommended as part of their regimen. This question is not only determining how many products to recommend but goes a step further and only recommends certain steps of the routine -- e.g. only Cleanse, Treat and Moisturize if someone wants the essentials but also Tone, Protect, Mask and Eye if someone wants all they can have. This is accomplished by using Must include recommendations from this question in conjunction with Product Slots.
Quiz Design
Unlike Face Club's prior quiz, this one looks native to their site and show cases their brand and products without compromising functionality or responsiveness.
Personalized Follow-up Marketing
While Visual Quiz Builder doesn't currently have a direct integration to Face Club's CRM, Visual Quiz Builder creates customer profiles in Shopify and sends tags that include a customer's quiz answers and product recommendations. Face Club will use these tags to segment customers and send personalized messaging.
So…what are you waiting for?
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