The Best E-Commerce Product Finder Examples
- Mahesh Balakrishnan
- 2 days ago
- 6 min read
An e-commerce product finder can improve customer engagement, store conversions, and marketing return on investment (ROI) for your Shopify store.
Here, we share how a product finder tool benefits your business and explore some of the best e-commerce product finder examples online.
What Is a Product Finder?
A product finder is an interactive online quiz that lives on an e-commerce store. A user answers tailored questions, enabling the product finder to recommend items that match their needs and preferences.
Shopify stores can customize their product finder by incorporating their company branding, use quizzes to support their marketing campaigns, and personalize the quiz experience to suit their target audience.
AI product finders take things a step further by streamlining the quiz setup process. They automatically generate questions and product recommendations, which you can review and refine before launch.
Why Use a Product Finder on Shopify in 2025?
Using a product finder on Shopify can deliver the following benefits for your store:
Improved customer experience
A product finder helps customers select the product that best suits their needs so they’re happier with their purchase. It also allows Shopify stores to collect information about their customers that can help them improve their product offering.
Improved customer engagement
Product finder quizzes are fun to fill out. Customers enjoy sharing information about themselves and their requirements, improving engagement with your website and brand.
The Desktronic product quiz, for example, is so engaging that it enjoys a completion rate of 98%.
Enhanced marketing
Use a product finder quiz to collect user data and email addresses to retarget warm leads. Then, follow up with personalized and targeted marketing messages that are more likely to resonate with recipients.
Higher conversion rate
Engaging users and directing them to a personalized product selection can boost conversion rates. Dogelthy, for example, boosted conversions by 325% thanks to its product quiz.
Improve revenue
Use a product finder tool to cross-sell and upsell products to improve average order value.
By presenting product bundles on its quiz results page, Plum Deluxe, a craft tea brand, achieved an average order value (AOV) of well over $52 despite individual products being priced at $8.
10 Examples of Product Finders That Really Work
Now we know what a product finder app can do for your business, let’s draw inspiration from a few standout examples.
1. Face Club
Face Club is a skincare brand with a product finder on its website. Users answer questions about their skin condition and routine to receive a personalized regimen that can be added straight to cart.
The design of the Face Club product finder tool stands out. It fits seamlessly with the company’s branding across the rest of the website. The tone of voice also works well, mirroring the friendly and conversational way Face Club speaks to its customers.
Beyond addressing quiz takers by name, Face Club offers further personalization. The quiz automatically creates customer profiles in Shopify, assigning tags that include a customer’s answers and product recommendations. This allows Face Club to segment customers and follow up with personalized marketing messages.
2. Donna Bella
Donna Bella, a brand selling hair extensions and accessories, uses a product finder tool to help customers navigate their wide product range and find the ones best suited to their needs and personal style.
To do this, the quiz features high-quality photographic imagery. When asked to define their hair type and color, users see a visual representation of layered and blunt hair, wavy and curly hair, and a wide range of hair colors, so they can select the most relevant answer.
Another standout feature? The results page displays both a top product pick and additional shades and accessories. This cross-selling strategy encourages customers to buy more and increases average order value (AOV).
3. Dibs
Dibs, a makeup and cosmetics brand, uses its product finder tool to help customers find their shade match, based on their skin tone, product preferences, and desired look.
Dibs guides users through its shade matching quiz with pop-ups that provide additional information about why the question is relevant. This helps users answer correctly and improves the accuracy of the final product recommendations.
The brand also uses upselling tactics on the results page, encouraging shoppers to expand their beauty tool kit with extras that “complete the look”. This helps increase AOV.
4. Glam Seamless
Glam Seamless, a hair extension and hair care brand, offers high-quality extensions at affordable prices. Their e-commerce product finder helps customers find the perfect extensions based on their hair type, lifestyle, and styling goals.
The standout feature of this product finder app is the results page, which provides a comprehensive overview of the recommended product. Shoppers can read a description and in-depth care instructions before easily adding the product to cart using the prominent “Add to Bag” button.
5. Heritage Store
Heritage Store is a skin and haircare brand on a mission to enhance its customers’ physical and spiritual health. The brand hosts two product finder quizzes on its website — one for hair and one for skin. Users click on the relevant call to action to start their preferred quiz, before answering questions about their beauty and wellness goals.
Heritage Store streamlines conversions by providing a single product recommendation on the quiz results page. Clicking on this product redirects users to the product page, where they can add it to cart.
6. Skin by Blair
Designed to encourage self-care and self-confidence, Skin by Blair is a skincare brand with another excellent AI product finder quiz.
The quiz results page provides shoppers with a personalized selection of skincare products. Users can either add individual products or the full routine to cart with a single click. The convenient “Add all to cart” button removes obstacles to conversion and creates a seamless shopping experience.
7. Nature Lab
Haircare brand Nature Lab uses botanical technology to create clean and effective products. Their website hosts a product finder quiz to help customers navigate their extensive range.
After answering questions about their hair concerns and goals, users are directed to a results page with a recommended shampoo, conditioner, and treatment. The page explains how each product enhances the customer’s hair care routine. Shoppers are incentivized to add all three products to their cart to save 20%.
8. Revive
Revive is another haircare brand with an exceptional haircare product finder quiz and an inspiring results page. The latter summarizes a user’s quiz answers and recommends relevant products, which customers can add to cart with one click.
This page is also very persuasive. It facilitates purchasing decisions with in-depth product descriptions, product testimonials, free shipping, and $10 off a customer’s first order.
9. Noteworthy
The Noteworthy product finder helps customers find their signature scent. The results page, which matches Noteworthy’s branding, features evocative descriptions of the scents, customer testimonials, brand USPs, and the option to buy samples of all recommended fragrances.
Noteworthy then gives customers $25 credit to purchase a full-size fragrance after trying their recommendations.
10. Cellcosmet
Cellcosmet is a Swiss skincare brand that combines advanced science with natural ingredients in its high-end products.
Their product finder helps website visitors to “find their routine” by recommending a step-by-step skincare regimen instead of just products. Cellcosmet uses Visual Quiz Builder’s Product Slots feature to easily categorize product recommendations.
The Product Slots feature is versatile and can recommend various regimen formats, such as shorter or longer routines or morning and evening regimens.
Build Your Product Finder Today
Want to add a product finder to your Shopify Store? Visual Quiz Builder gives you all the tools you need to build, launch, and manage your product finder quiz, along with your follow-up marketing.
Product Finder FAQs
What is an e-commerce product finder?
A product finder uses a quiz to provide a guided shopping experience. Customers answer questions to reveal their needs, preferences, or goals. The product finder then matches them with the right products.
What are the benefits of product finders?
A product finder offers several benefits, including improving customer experiences and engagement, and increasing a Shopify store’s conversion rate and bottom line.
How do you create a product finder?
The easiest way to create a product finder is with an e-commerce quiz finder builder, like Visual Quiz Builder. With an intuitive interface, you can easily create branded quizzes that look native to your website, engage your audience, and boost conversions.
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