Earth Breeze wanted to create a quiz that recommends the right scent and subscription frequency of detergent to customers. With 10 days to go to get the quiz live, they signed up for the Flywheel plan and approached Visual Quiz Builder to help with implementation.
Quiz Design
Earth Breeze wanted the quiz to be on-brand of course but also inspired by a quiz they really liked from the pet food vertical. While most of the questions involved a drop-down to select from, they read like sentences instead of the typical question and answer format of quizzes. This sort of customization is typically only possible with a custom quiz, which comes with many drawbacks with respect to flexibility and maintenance, but Visual Quiz Builder's platform offers the best of a quiz app and customization support to be a one-stop shop for a brand's quiz needs.
The Result Page
Earth Breeze's quiz uses a couple of advanced features in Visual Quiz Builder's app result page to create a high degree of personalization. It uses dynamic headings to personalize the messaging on the result page based on a quiz taker's responses.
Additionally, Earth Breeze did not want its one time purchase products to be recommended at the end of the quiz. A typical quiz will give the quiz taker the option to purchase one of the selling plans for the recommended product (typically set as the default option to promote subscriptions) or switch to the one time purchase option. Using the Javascript Console in the result page, Visual Quiz Builder added some simple code to hide the one time purchase option and display one specific selling plan as the recommendation.
In the future, Earth Breeze intends to send the quiz taker's response to one of the questions - which cause they wish to support - as a custom line property to the cart so the quiz experience can be integrated with their fulfillment team.
Optimal length
Beyond 6-8 questions, customers get fatigued and completions / conversions drop. Earth Breeze's quiz actually has 12 questions but by using group questions and asking multiple questions in one slide, the quiz feels shorter than 12 questions.
So…what are you waiting for?
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