June 2026
- 4 days ago
- 3 min read
Outcome-Based Recommendations
VQB has always recommended products by tagging them to answers (Most Likely and Perfect Match). We recently shipped a third way: Outcome-Based logic, built for personality and score quizzes.
What it does. For each answer option, you assign points - including zero and negative points — toward outcomes you define. Outcomes come in two flavors: personality outcomes (e.g. Straight hair, Curly hair, Wavy hair) and score outcomes (e.g. 0-10: Low, 11-20: Right level, 21-30: High). At the end of the quiz, VQB tallies the points and recommends the products, collections, variants, or pages you've attached to the winning outcome.
Why it matters. "Which persona are you?" quizzes are some of the highest-engagement quizzes in e-commerce, but until now they required custom work. Outcome-based logic makes them no-code - and both the outcome and score are stored as variables you can reference in headings, dynamic headings, the text editor, upsell products, and custom result page URLs. They're also sent to Klaviyo, Omnisend, and the VQB public API, appear in each quiz session in Responses, and get their own dropdown in Customer Insights.
How to set it up. Open the Recommendation tab, choose Outcome Based, create your outcomes, then click into each question to assign points per answer. Attach products (or collections, variants, pages) to each outcome at the bottom of the tab.
Example. A hair-care brand creates Straight, Wavy, and Curly outcomes. Every answer nudges the score, the quiz taker lands on "You're Team Curly", and the result page shows the curl routine — with the wavy line as upsells via the secondary-outcome option.
Review Outcome Based Recommendations in our knowledge base for more examples and a step-by-step guide.
Multiple Result Pages
Hand-in-hand with outcomes: you can now create more than one result page per quiz.
What it does. Add, duplicate, rename, and delete result pages (the default page always stays). New pages automatically inherit the styling of your default result page, so everything stays on brand.
Why it matters. A persona reveal lands harder when the whole page is built for it — different heading, imagery, and products for "The Minimalist" vs "The Maximalist" — without touching code.
How to set it up. Create your pages in the Result tab, then head to the Logic tab and use the new +New Result Page Logic button to assign one or more outcomes to each page. An outcome can only belong to one page, and the visual logic flow updates to show your result-page routing.
Review Multiple Result Pages and Assigning Outcomes to Result Pages in our knowledge base for a step-by-step guide.
VQB MCP Server: Your Quiz Data, in Claude and ChatGPT
What it does. The VQB MCP Server gives AI assistants secure, read access to your quiz data, responses, and analytics. Ask in plain language — "Analyze the all-time performance of my Skin Quiz and give me recommendations" or "Compare completion rates last month vs this month" — and get answers grounded in your real numbers.
Why it matters. Your quiz analytics shouldn't require a dashboard session every time you have a question. Connecting VQB to the assistant you already use turns analysis into a conversation.
How to set it up. In the dashboard, go to Integrations → MCP Server Setup → Generate MCP Auth Token, then follow the step-by-step guides for ChatGPT (Developer Mode → Create App) or Claude (Settings → Connectors → Add Custom Connector). Full walkthroughs with screenshots are in VQB MCP for LLMs in our knowledge base. You stay in control of access: from the same MCP Server Setup screen you can enable or disable individual tools, including whether customer responses are exposed to the assistant at all.
Smaller (but mighty) updates
Email opt-in default: a new setting on the Email/SMS slide lets you choose whether the marketing opt-in checkbox starts checked or unchecked.
Know anyone who would benefit from a VQB Quiz? Let us reward you generously when you refer a customer.