In 2024, there were nearly 80,000 sporting goods stores in the USA. It’s a crowded marketplace, which is why many sports brands use the latest sports marketing tactics to stay ahead of the competition and front of mind with customers. Here, we explore the sports marketing trends shaping the industry to help you forge an engaging and effective marketing strategy for your sports store. 10 Sports Marketing Trends Shaping the Industry Here are ten key trends shaping sporting good